Evaluating input from your customers when the feedback is based on their feelings, emotion, or aesthetic preferences is already a challenging. Anytime you get a spike the amount of user experience feedback you receive—like we did during a beta of a major redesign of one of our products—your project team can be quickly overwhelmed without a clear direction on where to get started. In this presentation I share the system we developed to give us a way to evaluate, score, and prioritize our customer's UX feedback.
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Originally presented at Product Camp Austin (August 19, 2017).