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My Daily Excel. WinLocal-Session auf dem SEACAMP 2013 in Jena.

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My Daily Excel: Kein Tag ohne Tabellenkalkulationsprogramm! Mit Excel-Funktionen und Pivot-Tabellen Qualität und Quantität der zu bewältigenden Aufgaben erhöhen. WinLocal-Session auf dem SEACAMP 2013 in Jena, dem ersten Suchmaschinen-Barcamp mit Schwerpunkt Google AdWords.

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My Daily Excel. WinLocal-Session auf dem SEACAMP 2013 in Jena.

  1. 1. www.winlocal.de
  2. 2. My Daily ExcelKein Tag ohneTabellenkalkulationsprogramm.Eckart Backofen, WinLocal30.04.2013www.winlocal.de
  3. 3. Vorstellung 9 Jahre Erfahrung im Suchmaschinenmarketing Auf Kunden- und Agenturseite Travel, Industry, Retail Seit 2008: Lehraufträge für Suchmaschinenmarketing DHBW Lörrach, Akademie für Online-Marketing Frankfurt,Universität Trier, Hochschule Mittweida, Obermayr BusinessSchool Wiesbaden Seit Nov. 2011: WinLocal GmbH in Frankfurt/M. / Berlin Anbieter von KennstDuEinen.de Spezialist für das lokale Internet EmpfehlungsEXPERTE AdWordsEXPERTE Google+EXPERTE
  4. 4. WinLocalwww.winlocal.deDie Spezialisten für den lokalen Online Verkauf von Produkten undDienstleistungen. Die WinLocal Lösungen liefern messbar mehrUmsatz, indem sie alle Online Bereiche kombinieren: Online Anzeigen,Suchmaschinenoptimierung, Google+ Local, Google Maps und OnlineEmpfehlungsmarketing.Inhaber und Betreiber des führenden Online Empfehlungsportals fürlokale Dienstleister (KMU) in Deutschland: www.KennstDuEinen.de.Von Google empfohlener Premium Händler (KMU) für lokale OnlineWerbung.Führende Firmen in über 100 Branchen steigern ihren Umsatzerfolgreich mit den WinLocal Lösungen.
  5. 5. Erfolgreich mit führenden Partnern in über 100 Branchen!Filialisten Franchises Hersteller Großhändler Finanzen Einkaufsorganisationenwww.winlocal.de
  6. 6. My Daily ExcelAgenda Kampagnen-Setup & Bulksheet-Erstellung Reporting & Analysewww.winlocal.de
  7. 7. My Daily ExcelFragen am Anfang Wer programmiert Macros? Wer erstellt Bulksheets mit Excel-Funktionen? Wer nutzt Reportings mit Excel-Funktionen? Wer verwendet Pivot-Tabellen? SEACAMP: Anregung für Austausch Welche Befehle verwendet ihr?www.winlocal.de
  8. 8. My Daily ExcelBulksheet (1) Duplizieren eines Master-Bulksheets Formeln ANZAHL2(Wert1; [Wert2]; ...) WENN (Prüfung; [Dann_Wert]; [Sonst_Wert]) INDEX(Matrix; Zeilennummer; [Spaltennummer]) WECHSELN(Text; alter_Text; neuer_Text; [ntes_Auftreten]) KLEIN(Text) LÄNGE(Text) Bedingte Formatierungwww.winlocal.de
  9. 9. My Daily ExcelBulksheet (2) Aufsetzen eines (Konto-)Bulksheets auf der Basis generischer Keywords WinLocal Keyword-Typen GEN, LOC, ATT, ACT, PER, BRA Formeln %ualer Anteil an Gesamt-Impressionen SVERWEIS(Suchkriterium; Matrix; Spaltenindex; [Bereich_Verweis]) WECHSELN(Text; alter_Text; neuer_Text; [ntes_Auftreten]) VERKETTEN(Text1; [Text2]; ...) WENN (Prüfung; [Dann_Wert]; [Sonst_Wert]) INDEX(Matrix; Zeilennummer; [Spaltennummer]) LÄNGE(Text) Bedingte Formatierungwww.winlocal.de
  10. 10. My Daily ExcelReport (1) Qualitätsfaktor nach WinLocal Keyword-Typ Keyword-Leistung-Bericht WinLocal Keyword-Typen GEN, LOC, ATT, ACT, PER, BRA Formeln FINDEN(Suchtext; Text; [Erstes_Zeichen]) TEIL(Text; Erstes_Zeichen; Anzahl_Zeichen) GROSS(Text) ZÄHLENWENN(Bereich;Kriterien) SUMMEWENN(Bereich; Kriterien; [Summe_Bereich])www.winlocal.de
  11. 11. My Daily ExcelReport (2) Kontoübergreifende Traffic-Verteilung nach WinLocal Keyword-Typ Kampagnenleistung-Bericht WinLocal Keyword-Typen GEN, LOC, ATT, ACT, PER, BRA Pivot-Tabelle Einfügen >> PivotTable Impressionen: absolut, prozentual Klicks: absolut, prozentual Kosten: absolut, prozentual CPC: Durchschnitt CR: Durchschnitt CPL: Durchschnittwww.winlocal.de
  12. 12. My Daily ExcelReport (3) Kampagnenübergreifende Analyse von Anzeigenmerkmalen Anzeigenleistung-Bericht, Anzeigengruppen-Leistung-Bericht „Unstruktierierte“ Analyse-Szenarien (Historische Daten) Formeln VERKETTEN(Text1; [Text2]; ...) WENN (Prüfung; [Dann_Wert]; [Sonst_Wert]) ZÄHLENWENN(Bereich;Kriterien) SUMMEWENN(Bereich; Kriterien; [Summe_Bereich])www.winlocal.de
  13. 13. My Daily ExcelReport (3) Kampagnenübergreifende Analyse von Anzeigenmerkmalen Anzeigenleistung-Bericht, Anzeigengruppen-Leistung-Bericht „Unstruktierierte“ Analyse-Szenarien (Historische Daten) Zahlreiche unterschiedliche Anzeigen aktiv Auswertung Falsch bzw. nicht optimal: Einfache, Kampagnen-übergreifendeFilter-Anwendung Für korrekte Ergebnisse sind nur Anzeigen innerhalb einerAnzeigengruppe zu vergleichen. Anzeigen mit zu untersuchendem Merkmal vs. Anzeigen ohneMerkmal pro Anzeigengruppe Vorgehensweise: http://www.winlocal.de/blog/2013/01/niedrige-klickraten-identifizieren-und-budget-sparen/www.winlocal.de
  14. 14. My Daily ExcelFormeln INDEX(Matrix; Zeilennummer; [Spaltennummer]) SVERWEIS(Suchkriterium; Matrix; Spaltenindex; [Bereich_Verweis]) WVERWEIS(Suchkriterium; Matrix; Zeilenindex; [Bereich_Verweis]) ZÄHLENWENN(Bereich;Kriterien) SUMMEWENN(Bereich; Kriterien; [Summe_Bereich]) ANZAHL2(Wert1; [Wert2]; ...) WENN (Prüfung; [Dann_Wert]; [Sonst_Wert]) Bedingte Formatierung LÄNGE(Text)www.winlocal.de
  15. 15. My Daily ExcelFormeln VERKETTEN(Text1; [Text2]; ...) WECHSELN(Text; alter_Text; neuer_Text; [ntes_Auftreten]) KLEIN(Text) GROSS(Text) FINDEN(Suchtext; Text; [Erstes_Zeichen]) SUCHEN(Suchtext;Text;[Erstes_Zeichen]) TEIL(Text; Erstes_Zeichen; Anzahl_Zeichen) LINKS(Text, [Anzahl_Zeichen]) RECHTS(Text, [Anzahl_Zeichen]) ABS(Zahl)www.winlocal.de
  16. 16. My Daily ExcelFormeln Fehlermeldung mit gewünschtem Zeichen ersetzen WENN(ISTFEHLER(A1);"";A1) Anführungszeichen ersetzen WECHSELN(A2;ZEICHEN(34);"") Pivot-Tabellewww.winlocal.de
  17. 17. My Daily ExcelVielen Dank!Fragen?www.winlocal.de
  18. 18. KontaktHead of SEM TechnologyE-Mail: eckart.backofen@winlocal.deEckart BackofenWinLocal GmbHwww.winlocal.de
  19. 19. www.winlocal.de

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