Giampiero nadali - PR & Wine regions @wbis2014

509 views

Published on

As part of the seminar "PR, bloggers, publishers, any win-win-win business models, Giampiero Nadali outlined the strategy when organising a trip for bloggers to Sicily

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
509
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Giampiero nadali - PR & Wine regions @wbis2014

  1. 1. WBIS 2014 PR, bloggers and publishers: any win-winwin business model ? Giampiero Nadali Elisabetta Tosi January 2014
  2. 2. Partners in Sicily Valeria Càrastro Giampiero Nadali Elisabetta Tosi
  3. 3. Sicily, Mount Etna Wine Region - 2012
  4. 4. Western Sicily, Marsala & Menfi - 2013
  5. 5. ROI: “Building relationships” • Trips are only the “first step” • Winegrowers are the protagonists • Before the trip: • we try to educate wineries to use properly wine social media to maximize engagement with visitors • After the trip: • follow ups, SM campaigns, engaging visitors in future visits in their countries, etc.
  6. 6. Branding a winery/wine region • Detailed info on every aspect of production (before and during the trip) • Different approach for different visitors: are they pros? are they winelovers? • Creating contents in real-time, monitoring contents after the trip • ROI: “reach”, “impressions”, “sentiment”, “posts”, “photos”
  7. 7. Elisabetta Tosi lizzytosi@gmail.com Mobile: 348 5178920 Giampiero Nadali giampieronadali@mac.com Mobile: 348 7419566 fermentidigitali.com marketing@fermentidigitali.com

×