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Build Your eCommerce Castle
with 9 Pillars of Retention
• Windsor Circle
• Griffin Technology
• CafePress Services
Speakers
Mike Shepherd
Griffin Technology
Brad McGinity
Windsor Circle
Bethany Ruopp
CafePress Services
What is Windsor Circle?
WC Promise
5 days to “go live” or
a free month!
Amazon retains
75% of its
customers.
How about you...
9 Pillars of Retention
Connect
Griffin Technology
Mike Shepherd
eCommerce | Social Media Coordinator
Target 1x Purchasers Target 2x Purchasers
Help Your Customers Buy More
2X engagement vs.
promotional emails
Help Your Customers Buy More
2X engagement vs.
promotional emails
Convert 315% more often
CafePress Services
Bethany Ruopp
Sr. Marketing Manager
Help Your Customers Buy More
Help Your Customers Buy More
Open Rate: 50% Higher
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value...
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value...
Help Your Customers Buy More
What works:
• Segment Your Customer Groups
• Offer discounts based on buying
behavior
• Simpl...
Win Back Churning Customers
Win Back Churning Customers
31% open rate vs.
8.2% open rate
Cart Recovery
Cart Recovery
Open Rate: 57% Higher
Cart Recovery
Open Rate: 57% Higher
Conversion Rate: 10%
Cart Recovery
Open Rate: 57% Higher
Conversion Rate: 10%
ROI: 500%
Save Churning Customers
What works:
• Abandoned cart triggered emails
• Compelling offer
• Use helpful language
Thank Your Customers
Thank Your Customers
Open Rate: 96% Higher
Thank Your Customers
Open Rate: 96% Higher
Clickthrough Rate: 87% Higher
Thank Your Customers
Open Rate: 96% Higher
Clickthrough Rate: 87% Higher
Conversion Rate: 213% Higher
Thank Your Customers
What works:
• Clear appreciation language
• Communicating directly after
purchase
• Acknowledge your ...
Questions? Visit us at Lounge #301
Thank you!
Build Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of Retention
Build Your eCommerce Castle with 9 Pillars of Retention
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Build Your eCommerce Castle with 9 Pillars of Retention

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Griffin Technology and CafePress Services share strategies on how they’ve grown their own commerce castles using the 9 pillars of retention. At Magento Imagine Commerce 2015, Mike Shepherd and Bethany Ruopp presented successful ways to win-back customers, get existing customers to buy more and ways recover abandoned carts. Learn from Mike, Bethany, and Brad McGinity of Windsor Circle on how to leverage predictive retail analytics and data-driven marketing automation to maximize revenue from your existing custom

Published in: Marketing
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Build Your eCommerce Castle with 9 Pillars of Retention

  1. 1. Build Your eCommerce Castle with 9 Pillars of Retention • Windsor Circle • Griffin Technology • CafePress Services
  2. 2. Speakers Mike Shepherd Griffin Technology Brad McGinity Windsor Circle Bethany Ruopp CafePress Services
  3. 3. What is Windsor Circle? WC Promise 5 days to “go live” or a free month! Amazon retains 75% of its customers. How about you? Retailers lose millions from abandoned carts. Recover over 15%! Pretty graphs aren’t enough. Automate now and drive revenue! Retention Automation For Retailers
  4. 4. 9 Pillars of Retention
  5. 5. Connect
  6. 6. Griffin Technology Mike Shepherd eCommerce | Social Media Coordinator
  7. 7. Target 1x Purchasers Target 2x Purchasers
  8. 8. Help Your Customers Buy More 2X engagement vs. promotional emails
  9. 9. Help Your Customers Buy More 2X engagement vs. promotional emails Convert 315% more often
  10. 10. CafePress Services Bethany Ruopp Sr. Marketing Manager
  11. 11. Help Your Customers Buy More
  12. 12. Help Your Customers Buy More Open Rate: 50% Higher
  13. 13. Help Your Customers Buy More Open Rate: 50% Higher Clickthrough Rate: 150% Higher
  14. 14. Help Your Customers Buy More Open Rate: 50% Higher Clickthrough Rate: 150% Higher Conversion Rate: 222% Higher
  15. 15. Help Your Customers Buy More Open Rate: 50% Higher Clickthrough Rate: 150% Higher Conversion Rate: 222% Higher Order Value: 40% Higher
  16. 16. Help Your Customers Buy More Open Rate: 50% Higher Clickthrough Rate: 150% Higher Conversion Rate: 222% Higher Order Value: 40% Higher Total Revenue: 160% Higher
  17. 17. Help Your Customers Buy More What works: • Segment Your Customer Groups • Offer discounts based on buying behavior • Simple content changes
  18. 18. Win Back Churning Customers
  19. 19. Win Back Churning Customers 31% open rate vs. 8.2% open rate
  20. 20. Cart Recovery
  21. 21. Cart Recovery Open Rate: 57% Higher
  22. 22. Cart Recovery Open Rate: 57% Higher Conversion Rate: 10%
  23. 23. Cart Recovery Open Rate: 57% Higher Conversion Rate: 10% ROI: 500%
  24. 24. Save Churning Customers What works: • Abandoned cart triggered emails • Compelling offer • Use helpful language
  25. 25. Thank Your Customers
  26. 26. Thank Your Customers Open Rate: 96% Higher
  27. 27. Thank Your Customers Open Rate: 96% Higher Clickthrough Rate: 87% Higher
  28. 28. Thank Your Customers Open Rate: 96% Higher Clickthrough Rate: 87% Higher Conversion Rate: 213% Higher
  29. 29. Thank Your Customers What works: • Clear appreciation language • Communicating directly after purchase • Acknowledge your BEST customers
  30. 30. Questions? Visit us at Lounge #301
  31. 31. Thank you!

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