Performance Policy Example: Building a Geo-Distributed service. If you have users using your service around the globe, deploy your hosted service into multiple regions (i.e. US, Europe, Asia) and have your users routed to the nearest location.Failover Policy Example: Having a “hot” standby service. If the primary service is offline, requests will be routed to the next in order, and so on.Round Robin Example: Increased scalability and availability within a region. Spread the load across multiple services with multiple instances. Note that Traffic Manager still monitors health and will not route a request to a service that is down.Using Traffic Manager for MonitoringInstead of adding third-party URL based monitoring to a web site hosted in Windows Azure, you can now leverage the monitoring capabilities provided by Traffic Manager to do the same thing.
Re-emphasize benefits and value prop in Customers wordsLinks to above case studies:http://www.microsoft.com/casestudies/Windows-Azure/News360/Startup-Targets-Global-Audience-with-Cloud-Based-Personalized-News-Service/710000000283