a recap of two presentations from the "Planning-ness" conference that has the most relevance to my day-to-day here at our little asian-american ad shop, interTrend Communications. i've borrowed a lot of thinking and slides from people much smarter than me in putting this little recap together. for more in-depth smarts go to these 2 links:
this was the most well organized and productive conferences i've ever been to. kudos to Mark Lewis and Claire Grinton on getting us all excited to make things.