Shaping Strategies& The Live WebPhillip J. Windley, Ph.DFounder and CTOKynetxwww.kynetx.com
They have something in      common...
Both are“shaping strategies”
www.hbr.orgA company’s bid to rally anindustry ecosystem around a                  Shaping Strategy in a                  ...
Risk  &Reward
Risk  & Reward
Risk  &Reward
Communicate a Shaping View
Build a Shaping Platform
Demonstrate Shaping Acts
The Live Web
A few more...
Your book’s available here!!!
Expensify
Expensify
Expensify
Expensify
Expensify
What do these scenarios all have in common?
Endpoints
EndpointsData
EndpointsDataContext
EndpointsDataContextEvents
Document  Web
Document Web  Web    1.0
Document Web   Web  Web    1.0   2.0
Document Web   Web   Live  Web    1.0   2.0   Web
Static Data & Dynamic Queries
go and get
location
purpose
Successfulapplications willuse many APIs           - Sam Ramji
Is filtering enough?
Rules
Dynamic Data & Static Queries
do and know
Evented
EventedEntity-centric & controlled
EventedEntity-centric & controlledExtensible
EventedEntity-centric & controlledExtensibleScalable
EventedEntity-centric & controlledExtensibleScalableUniversal
events                         Kinetic Rules            directives      Engineendpoints                             rulesK...
Kinetic Event Protocol
Kinetic Rule Language
select  when pageview “/support/(d+)”             setting(issue_number)    before (phone inboundcall or             email ...
select  when pageview “/support/(d+)”             setting(issue_number)    before (phone inboundcall or             email ...
Three Virtues of the Internet
Three Virtues of the Internet      Nobody owns it
Three Virtues of the Internet      Nobody owns it    Everyone can use it
Three Virtues of the Internet     Nobody owns it   Everyone can use it  Anyone can improve it
What’s the shaping view?
What’s the shaping view?     The Live Web
What’s the shaping platform?
What’s the shaping platform?   The Kinetic Language             &        Protocols
What are our shaping acts?
What are our shaping acts?      open source,     open standards      non-compete,          etc.
Sign up for a free developer accountat http://www.kynetx.com    Come to lunch     every Friday      (it’s free)
Shaping Strategies    & Entrepreneurship         Contact info:        pjw@kynetx.com        www.windley.com           @win...
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
Shaping Strategies and the Live Web - Kynetx Impact 2011
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Shaping Strategies and the Live Web - Kynetx Impact 2011

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Shaping strategies are business strategies wherein companies shape a market rather than exploiting niches in existing markets. This talk explores shaping strategies and gives examples. Of particular interest is the description of the Kynetx strategy and why it's a shaping strategy.

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Shaping Strategies and the Live Web - Kynetx Impact 2011

  1. 1. Shaping Strategies& The Live WebPhillip J. Windley, Ph.DFounder and CTOKynetxwww.kynetx.com
  2. 2. They have something in common...
  3. 3. Both are“shaping strategies”
  4. 4. www.hbr.orgA company’s bid to rally anindustry ecosystem around a Shaping Strategy in a World of Constantnew competitive view is anuncertain gambit. But theright strategic approaches andthe availability of moderndigital infrastructures Disruptionimprove the odds for success. by John Hagel III, John Seely Brown, and Lang Davison Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Shaping Strategy in a World of Constant Disruption 11 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0810E This article is made available to you compliments of Deloitte Consulting. Further posting, copying distributing is copyright infringement. To order more copies go to www.hbr.org or call 800-988-0886.
  5. 5. Risk &Reward
  6. 6. Risk & Reward
  7. 7. Risk &Reward
  8. 8. Communicate a Shaping View
  9. 9. Build a Shaping Platform
  10. 10. Demonstrate Shaping Acts
  11. 11. The Live Web
  12. 12. A few more...
  13. 13. Your book’s available here!!!
  14. 14. Expensify
  15. 15. Expensify
  16. 16. Expensify
  17. 17. Expensify
  18. 18. Expensify
  19. 19. What do these scenarios all have in common?
  20. 20. Endpoints
  21. 21. EndpointsData
  22. 22. EndpointsDataContext
  23. 23. EndpointsDataContextEvents
  24. 24. Document Web
  25. 25. Document Web Web 1.0
  26. 26. Document Web Web Web 1.0 2.0
  27. 27. Document Web Web Live Web 1.0 2.0 Web
  28. 28. Static Data & Dynamic Queries
  29. 29. go and get
  30. 30. location
  31. 31. purpose
  32. 32. Successfulapplications willuse many APIs - Sam Ramji
  33. 33. Is filtering enough?
  34. 34. Rules
  35. 35. Dynamic Data & Static Queries
  36. 36. do and know
  37. 37. Evented
  38. 38. EventedEntity-centric & controlled
  39. 39. EventedEntity-centric & controlledExtensible
  40. 40. EventedEntity-centric & controlledExtensibleScalable
  41. 41. EventedEntity-centric & controlledExtensibleScalableUniversal
  42. 42. events Kinetic Rules directives Engineendpoints rulesKinetic Event Architecture
  43. 43. Kinetic Event Protocol
  44. 44. Kinetic Rule Language
  45. 45. select when pageview “/support/(d+)” setting(issue_number) before (phone inboundcall or email received subj.match( re/issue_number/) )
  46. 46. select when pageview “/support/(d+)” setting(issue_number) before (phone inboundcall or email received subj.match( re/issue_number/) )
  47. 47. Three Virtues of the Internet
  48. 48. Three Virtues of the Internet Nobody owns it
  49. 49. Three Virtues of the Internet Nobody owns it Everyone can use it
  50. 50. Three Virtues of the Internet Nobody owns it Everyone can use it Anyone can improve it
  51. 51. What’s the shaping view?
  52. 52. What’s the shaping view? The Live Web
  53. 53. What’s the shaping platform?
  54. 54. What’s the shaping platform? The Kinetic Language & Protocols
  55. 55. What are our shaping acts?
  56. 56. What are our shaping acts? open source, open standards non-compete, etc.
  57. 57. Sign up for a free developer accountat http://www.kynetx.com Come to lunch every Friday (it’s free)
  58. 58. Shaping Strategies & Entrepreneurship Contact info: pjw@kynetx.com www.windley.com @windley White paper: http://bit.ly/kntxwpStartup: http://www.windley.com/tags/startup

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