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Shaping Strategies
& Startups
Phil Windley
Kynetx
www.kynetx.com
They have something in
      common...
Both are
“shaping strategies”
www.hbr.org




A company’s bid to rally an
industry ecosystem around a                  Shaping Strategy in a
                                             World of Constant
new competitive view is an
uncertain gambit. But the
right strategic approaches and
the availability of modern
digital infrastructures
                                             Disruption
improve the odds for success.
                                             by John Hagel III, John Seely Brown, and
                                             Lang Davison




                                             Included with this full-text Harvard Business Review article:

                                          1 Article Summary
                                             The Idea in Brief—the core idea
                                             The Idea in Practice—putting the idea to work

                                          2 Shaping Strategy in a World of Constant Disruption

                                        11 Further Reading
                                             A list of related materials, with annotations to guide further
                                             exploration of the article’s ideas and applications




                                             Reprint R0810E

                This article is made available to you compliments of Deloitte Consulting. Further posting, copying
               distributing is copyright infringement. To order more copies go to www.hbr.org or call 800-988-0886.
Risk
  &
Reward
Risk
  &
 Reward
Risk
  &
Reward
Communicate a Shaping View
Build a Shaping Platform
Demonstrate Shaping Acts
Two-Sided Markets
API




One-Sided Markets
Dev


       API




One-Sided Markets
Users
      Dev


       API




One-Sided Markets
Users
      Dev


       API




One-Sided Markets
Market


Users                       Devs
                $



        Two-Sided Markets
Market
         $

Users                       Devs
                $



        Two-Sided Markets
Market
                      $

Users                       Devs
                $



        Two-Sided Markets
While shaping strategies are
almost always two-sided...
While shaping strategies are
 almost always two-sided...
not all two-sided markets are
      shaping strategies
The Live Web
A few more...
Your DVD’s available here!!!
What do these scenarios
 all have in common?
Endpoints
Endpoints
Data
Endpoints
Data
Context
Endpoints
Data
Context
Events
Document
  Web
Document Web
  Web    1.0
Document Web   Web
  Web    1.0   2.0
Document Web   Web   Live
  Web    1.0   2.0   Web
Static Data & Dynamic Queries
Successful
applications will
use many APIs
           - Sam Ramji
Dynamic Data & Static Queries
Event-centric
Event-centric
Entity-centric
Event-centric
Entity-centric
Extensible
Event-centric
Entity-centric
Extensible
Open
Event-centric
Entity-centric
Extensible
Open
Scalable
Event-centric
Entity-centric
Extensible
Open
Scalable
Ubiquitous
events
                         Kinetic Rules
            directives      Engine
endpoints




                             rules




Kinetic Event Architecture
Three Virtues of the Internet
Three Virtues of the Internet




      Nobody owns it
Three Virtues of the Internet




      Nobody owns it
    Everyone can use it
Three Virtues of the Internet




     Nobody owns it
   Everyone can use it
  Anyone can improve it
Kinetic Event Protocol
Kinetic Rule Language
select
  when pageview “/support/(d+)”
             setting(issue_number)
    before (phone inboundcall or
             email received
                subj.match(
                 re/issue_number/)
           )
select
  when pageview “/support/(d+)”
             setting(issue_number)
    before (phone inboundcall or
             email received
                subj.match(
                 re/issue_number/)
           )
Market


Users                      Devs




        Two-Sided Market
What’s the shaping view?
What’s the shaping view?

     The Live Web
What’s the shaping platform?
What’s the shaping platform?
  The Kinetic Rule Engine,
   Language & Protocols
What are our shaping acts?
What are our shaping acts?
      open source,
     open standards
      non-compete,
          etc.
What do shaping strategies
 mean for my business?
Shaping Strategies & You
Shaping Strategies & You
 1. How could my market be different?
Shaping Strategies & You
 1. How could my market be different?
 2. What can I do now to accelerate
    movement toward that?
Shaping Strategies & You
 1. How could my market be different?
 2. What can I do now to accelerate
    movement toward that?
 3. What obstacles stand in our way?
Shaping Strategies & You
 1. How could my market be different?
 2. What can I do now to accelerate
    movement toward that?
 3. What obstacles stand in our way?
 4. What strategy aligns near-term
    performance with long-term goals?
Shaping Strategies & You
 1. How could my market be different?
 2. What can I do now to accelerate
    movement toward that?
 3. What obstacles stand in our way?
 4. What strategy aligns near-term
    performance with long-term goals?
 5. What is the mutli-sided market we create?
Sign up for a
 free developer account
at http://www.kynetx.com

    Come to lunch
     every Friday
      (it’s free)
Shaping Strategies
    & Entrepreneurship
         Contact info:
        pjw@kynetx.com
        www.windley.com
           @windley
 White paper: http://bit.ly/kntxwp
Startup: http://www.windley.com/tags/startup
Shaping strategies and Startups

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Shaping strategies and Startups

Editor's Notes

  1. \n
  2. History of iMALL\n
  3. \n
  4. \n
  5. \n
  6. Lang Davison\n
  7. Lang Davison\n
  8. Lang Davison\n
  9. Lang Davison\n
  10. Lang Davison\n
  11. How is the disruption that came about from the introduction of electricity (or radio, tv, cars, etc.) different than that from the Internet\n
  12. Carlota Perez, professor of Technology and Socio-Economic Development, “Technological Revolutions and Financial Capital”\n
  13. \n
  14. \n
  15. \n
  16. Be proactive rather than reactive\nBest defense is a good offense\nConstant change - create an anchor\n
  17. Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
  18. Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
  19. Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
  20. Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. Why was iMALL a shaping strategy\n
  35. \n
  36. Web is an amazing place\n\n
  37. \n
  38. \n
  39. Tightly coupled vs. loosely coupled \nNumber of connections and interactions is staggering\nWhy many home automation plays have failed to take hold\n
  40. Adding a network changes anything\n
  41. Do demo here!!!\n
  42. \n
  43. \n
  44. book on wishlist or maybe you just looked at it. \n
  45. book on wishlist or maybe you just looked at it. \n
  46. Have your phone guide you to the empty parking slot nearest your desitnation\n
  47. Food that notifies you when it’s about to go out of date\n
  48. \n
  49. Very different than tightly coupled interactions\n
  50. Very different than tightly coupled interactions\n
  51. Very different than tightly coupled interactions\n
  52. Very different than tightly coupled interactions\n
  53. Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  54. Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  55. Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  56. Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  57. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  58. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  59. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  60. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  61. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  62. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  63. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  64. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  65. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  66. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  67. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  68. On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  69. \n
  70. Fortunately there’s a way to make it easier. \n
  71. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  72. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  73. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  74. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  75. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  76. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  77. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  78. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  79. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  80. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  81. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  82. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  83. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  84. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  85. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  86. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  87. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  88. In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  89. when you follow someone on twitter, you are creating a static query against the river of tweets\nwe’ve create a rule language, KRL, to work in this new model. \nTell me when someone mentions my company on Twitter. \nTell me when someone checks into the same place I am.\nTell me when one of my Facebook friends posts an update on their blog.\nTell me when someone calls my customer service line after visiting the customer service page on my company’s Web site.\n \n
  90. A platform for building Live Web applications would have certain properties. \n
  91. A platform for building Live Web applications would have certain properties. \n
  92. A platform for building Live Web applications would have certain properties. \n
  93. A platform for building Live Web applications would have certain properties. \n
  94. A platform for building Live Web applications would have certain properties. \n
  95. A platform for building Live Web applications would have certain properties. \n
  96. Open source platform for processing events raised by endpoints and taking action based on results\n
  97. Linux is a good example\n
  98. Linux is a good example\n
  99. Linux is a good example\n
  100. \n
  101. \n
  102. call out the abstract in this expression\n
  103. \n
  104. Influencers\nDevelopers\nPartners\n\n
  105. Influencers\nDevelopers\nPartners\n\n
  106. \n
  107. \n
  108. \n
  109. \n
  110. \n
  111. \n
  112. \n
  113. \n
  114. \n
  115. \n
  116. \n
  117. \n
  118. \n
  119. Send me email for access to the book. \n\n
  120. \n
  121. \n