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Shaping strategies and Startups

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Slides from my talk at Gluecon 2011 on what shaping strategies are and how they differ from other business models.

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Shaping strategies and Startups

  1. 1. Shaping Strategies& StartupsPhil WindleyKynetxwww.kynetx.com
  2. 2. They have something in common...
  3. 3. Both are“shaping strategies”
  4. 4. www.hbr.orgA company’s bid to rally anindustry ecosystem around a Shaping Strategy in a World of Constantnew competitive view is anuncertain gambit. But theright strategic approaches andthe availability of moderndigital infrastructures Disruptionimprove the odds for success. by John Hagel III, John Seely Brown, and Lang Davison Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Shaping Strategy in a World of Constant Disruption 11 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0810E This article is made available to you compliments of Deloitte Consulting. Further posting, copying distributing is copyright infringement. To order more copies go to www.hbr.org or call 800-988-0886.
  5. 5. Risk &Reward
  6. 6. Risk & Reward
  7. 7. Risk &Reward
  8. 8. Communicate a Shaping View
  9. 9. Build a Shaping Platform
  10. 10. Demonstrate Shaping Acts
  11. 11. Two-Sided Markets
  12. 12. APIOne-Sided Markets
  13. 13. Dev APIOne-Sided Markets
  14. 14. Users Dev APIOne-Sided Markets
  15. 15. Users Dev APIOne-Sided Markets
  16. 16. MarketUsers Devs $ Two-Sided Markets
  17. 17. Market $Users Devs $ Two-Sided Markets
  18. 18. Market $Users Devs $ Two-Sided Markets
  19. 19. While shaping strategies arealmost always two-sided...
  20. 20. While shaping strategies are almost always two-sided...not all two-sided markets are shaping strategies
  21. 21. The Live Web
  22. 22. A few more...
  23. 23. Your DVD’s available here!!!
  24. 24. What do these scenarios all have in common?
  25. 25. Endpoints
  26. 26. EndpointsData
  27. 27. EndpointsDataContext
  28. 28. EndpointsDataContextEvents
  29. 29. Document Web
  30. 30. Document Web Web 1.0
  31. 31. Document Web Web Web 1.0 2.0
  32. 32. Document Web Web Live Web 1.0 2.0 Web
  33. 33. Static Data & Dynamic Queries
  34. 34. Successfulapplications willuse many APIs - Sam Ramji
  35. 35. Dynamic Data & Static Queries
  36. 36. Event-centric
  37. 37. Event-centricEntity-centric
  38. 38. Event-centricEntity-centricExtensible
  39. 39. Event-centricEntity-centricExtensibleOpen
  40. 40. Event-centricEntity-centricExtensibleOpenScalable
  41. 41. Event-centricEntity-centricExtensibleOpenScalableUbiquitous
  42. 42. events Kinetic Rules directives Engineendpoints rulesKinetic Event Architecture
  43. 43. Three Virtues of the Internet
  44. 44. Three Virtues of the Internet Nobody owns it
  45. 45. Three Virtues of the Internet Nobody owns it Everyone can use it
  46. 46. Three Virtues of the Internet Nobody owns it Everyone can use it Anyone can improve it
  47. 47. Kinetic Event Protocol
  48. 48. Kinetic Rule Language
  49. 49. select when pageview “/support/(d+)” setting(issue_number) before (phone inboundcall or email received subj.match( re/issue_number/) )
  50. 50. select when pageview “/support/(d+)” setting(issue_number) before (phone inboundcall or email received subj.match( re/issue_number/) )
  51. 51. MarketUsers Devs Two-Sided Market
  52. 52. What’s the shaping view?
  53. 53. What’s the shaping view? The Live Web
  54. 54. What’s the shaping platform?
  55. 55. What’s the shaping platform? The Kinetic Rule Engine, Language & Protocols
  56. 56. What are our shaping acts?
  57. 57. What are our shaping acts? open source, open standards non-compete, etc.
  58. 58. What do shaping strategies mean for my business?
  59. 59. Shaping Strategies & You
  60. 60. Shaping Strategies & You 1. How could my market be different?
  61. 61. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that?
  62. 62. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that? 3. What obstacles stand in our way?
  63. 63. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that? 3. What obstacles stand in our way? 4. What strategy aligns near-term performance with long-term goals?
  64. 64. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that? 3. What obstacles stand in our way? 4. What strategy aligns near-term performance with long-term goals? 5. What is the mutli-sided market we create?
  65. 65. Sign up for a free developer accountat http://www.kynetx.com Come to lunch every Friday (it’s free)
  66. 66. Shaping Strategies & Entrepreneurship Contact info: pjw@kynetx.com www.windley.com @windley White paper: http://bit.ly/kntxwpStartup: http://www.windley.com/tags/startup

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