Session 4 Manufacture And Pet Food Labels


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  • !*Add glasses and eye chart or dog reading eye chart to reading/understanding/ evaluating*! There are over 15,000 different pet foods on the market today, making assessment of all these products a challenge for the pet owner and veterinarian. Interpreting pet food labels is one way of assessing pet food quality . Assessment: We used to call this “Reading” Pet Food Labels. However, you can read an eye chart with no understanding or evaluation of what it says. Then we called the program “Interpreting” Pet Food Labels, but that sounds like it is in a foreign language and kit is not (or it is if it is marketed internationally such as Hill’s. So we solved the problem, we call it Pet Food Labels – the subtitles describe the process: Reading – looking at the pictures will not give you a true of the food. “ think of chicken stew” Understanding – just like the eye chart, just reading does not produce knowledge. Understanding is also necessary. Evaluating – this is where your basic knowledge of the terms and rules for Pet Food Labels allows you to provide valuable information and guidance to pet owners. Thousands of pet food products Quality often is overshadowed by advertising hype & what manufacturers want you to know & believe Some information about a pet food can be obtained by physically looking at the product & reading the pet food label
  • AAFCO has no regulatory power or enforcement as such. The AAFCO publishes an “Official Publication” (YES, THAT IS THE TITLE OF IT), annually. There are large sections of member names and committee appointments. But also there are sections that may be useful to you:
  • In the USA, the regulation is by the states who usually have adopted state regulations based on the AAFCO Model Pet Food Regulations. Most state regulation & enforcement is administered by the State Department of Agriculture, Regulatory Protection Division or State Chemist
  • AAFCO has no regulatory power or enforcement as such. AAFCO publishes an “Official Publication” (YES, THAT IS THE TITLE OF IT), annually. There are large sections of member names and committee appointments. But also there are sections that may be useful to you:
  • “ Principal display panel” is defined as “the part of the label that is most likely to be displayed, presented, shown or examined under customary conditions of display for retail sale” The principal display panel is the primary means of attracting the consumer’s attention to a product. This is where you will see dog and cat pictures, graphics, colors to attract the buyer – I don’t like to call them consumer because I have this picture of consumer as “consuming” the product.
  • !* Can we import the Old Shoes from Pet Net Technical*!
  • Session 4 Manufacture And Pet Food Labels

    1. 2. <ul><li>Moist </li></ul><ul><li>Dry </li></ul><ul><li>Semi-moist </li></ul>
    2. 3. <ul><li>Definition the amount of time a product maintains nutritional, microbial, physical and organoleptic (sensory) integrity </li></ul>
    3. 4. <ul><li>the relative preference for two foods as measured by standardized methods </li></ul><ul><ul><li>Preference vs. </li></ul></ul><ul><ul><li>Acceptability </li></ul></ul>
    4. 5. <ul><li>water content </li></ul><ul><li>protein content </li></ul><ul><li>cooking </li></ul><ul><li>body temperature </li></ul><ul><li>enhancers </li></ul><ul><li>smell </li></ul><ul><li>texture or mouth feel </li></ul>Palatability Factors
    5. 6. <ul><li>MOIST FOOD </li></ul><ul><ul><li>Canned (generally) </li></ul></ul><ul><ul><li>78% moisture (60-87%) </li></ul></ul><ul><ul><li>Shelf life: up to 24 months </li></ul></ul><ul><ul><li>Highest palatability </li></ul></ul><ul><ul><li>High cost per calorie basis $$ </li></ul></ul><ul><ul><li>Preservative: canning process </li></ul></ul>
    6. 7. <ul><li>MOIST FOOD PACKAGING </li></ul><ul><ul><li>Trays </li></ul></ul><ul><ul><li>Foil pouches </li></ul></ul><ul><ul><li>Cans </li></ul></ul>
    7. 8. <ul><li>“ Meaty” </li></ul><ul><li>adjective meaning meat-like; may be texturized soy or wheat protein </li></ul>Descriptive Terms: Meaty
    8. 9. <ul><li>DRY FOOD </li></ul><ul><ul><li>Bags (generally) </li></ul></ul><ul><ul><li>Moisture = 10% (3 - 11%) </li></ul></ul><ul><ul><li>Shelf Life: 12 - 18 months </li></ul></ul><ul><ul><li>Good Palatability </li></ul></ul><ul><ul><li>Lowest cost per calorie basis $ </li></ul></ul><ul><ul><li>Preservative: dehydration process </li></ul></ul>
    9. 10. <ul><li>Definition: </li></ul><ul><li>A palatability enhancer that may be applied to dry kibble as either a liquid or powder. The digest is produced by enzymatic action on meat or poultry. </li></ul>
    10. 11. <ul><li>SEMI MOIST </li></ul><ul><ul><li>Individual servings </li></ul></ul><ul><ul><li>Mixed dry/ semi-moist </li></ul></ul><ul><ul><li>Moisture: 32% (25 – 35%) </li></ul></ul><ul><ul><li>Shelf life: 9-12 months </li></ul></ul><ul><ul><li>Good Palatability </li></ul></ul><ul><ul><li>Highest cost per calorie basis $$$ </li></ul></ul>BEWARE: HIGH SUGAR CONTENT LOW FIBER CONTENT
    11. 12. <ul><li>Preservative: acidification with simple organic acids to control water activity & inhibit mold </li></ul>
    12. 13. <ul><li>Definition: </li></ul><ul><li>small rewards of food not intended to be major contributors to total daily nutrient intake </li></ul><ul><ul><li>Less than 10% of caloric intake should be from treats </li></ul></ul>
    13. 14. <ul><li>Definition: </li></ul><ul><li>Anything imparting increased nutritional, gustatory, or cosmetic appeal </li></ul>
    14. 15. <ul><ul><li>Vitamins & minerals </li></ul></ul><ul><ul><li>Ethoxyquin, BHA, BHT </li></ul></ul><ul><ul><li>Caramel color </li></ul></ul><ul><ul><li>Guar gum </li></ul></ul>Examples of Food Additives
    15. 16. <ul><li>Definition: </li></ul><ul><li>Substances added to foods to protect or retard decay, discoloration or spoilage under normal conditions of use or storage. </li></ul>
    16. 17. <ul><li>Definition: </li></ul><ul><li>a concentrated nutrient source that is added to a basic diet for treating real or perceived nutrient imbalance </li></ul><ul><li>Examples: </li></ul><ul><li>Carnitine, minerals </li></ul>Source: Hill’s Pet Nutrition, Inc.
    17. 18. <ul><li>Definition: </li></ul><ul><li>“ a substance that is produced in purified or extracted form and administered orally to patients to provide agents required for normal body structure and function and administered with the intent of improving the health and well-being of animals.” </li></ul><ul><li>- SACN IV, p. 114 - 115 </li></ul>Examples: Glucosamine and Chondroitin
    18. 19. PET FOOD LABELS
    19. 20. <ul><li>Reading </li></ul><ul><li>Understanding </li></ul><ul><li>Evaluating </li></ul><ul><li>Critical Thinking </li></ul><ul><li>Communicating </li></ul>
    20. 21. Association of American Feed Control Officials
    21. 22. <ul><li>… but Individual States enforce them </li></ul><ul><li>Each state is responsible for adopting & enforcing pet food regulations </li></ul><ul><li>* New York State Department of Agriculture & Markets </li></ul>
    22. 23. <ul><li>“ The most important aspect of feed regulation is to provide protection for the consumer as well as the regulated industry.” </li></ul>
    23. 24. Principal Display Panel Information panel
    24. 25. <ul><ul><li>Principal Display Panel </li></ul></ul>Definition: “the part of a label that is most likely to be displayed, presented, shown or examined under customary conditions of display for retail sale”
    25. 26. <ul><li>Brand Name & Product Name on the </li></ul><ul><li>Principal Display Panel </li></ul>Brand Name Product Name Iams ® Hairball Care Science Diet ® Oral Care Adult Pedigree ® Lamb and Rice Dinner Eukanuba ® Adult Active Purina ® Hi-Pro Nutro ® Natural Choice Lamb and Rice Dinner
    26. 28. <ul><li>“ chicken, ” “ beef, ” “ lamb, ” </li></ul><ul><li>“ salmon, ” “ turkey, ” etc. </li></ul>=
    27. 29. <ul><li>“ chicken,” “beef,” “lamb,” </li></ul><ul><li>“ salmon,” “turkey,” etc. </li></ul>Minimum 95% (exclusive of water for processing ) =
    28. 30. <ul><li>“ chicken dinner” </li></ul><ul><li>(…entrée, platter, stew, formula, and recipe) </li></ul>=
    29. 31. <ul><li>“ chicken dinner” </li></ul><ul><li>(…entrée, platter, stew, formula, and recipe) </li></ul>Minimum 25% (exclusive of water for processing) =
    30. 32. <ul><li>“ with chicken” </li></ul>=
    31. 33. <ul><li>“ with chicken” </li></ul>Minimum 3% (exclusive of water for processing) =
    32. 34. <ul><li>“ chicken flavor” </li></ul>=
    33. 35. <ul><li>“ chicken flavor” </li></ul>No specific % =
    34. 36. <ul><li>Designator </li></ul><ul><li>The species of pet or specialty pet for which the food is intended conspicuously designated on the P rincipal Display Panel </li></ul><ul><li>Designator </li></ul><ul><ul><ul><li>“ Dog Food” “For Kittens” </li></ul></ul></ul><ul><ul><ul><li>“ For Adult Dogs” “Feline Adult” </li></ul></ul></ul>
    35. 37. <ul><li>Quantity Statement on the Principal Display Panel </li></ul><ul><li>Must use “net weight” unit of measurement – NOT net volume </li></ul>
    36. 38. Principal display panel Information panel
    37. 39. <ul><li>4. Guaranteed Analysis… on the Information Panel </li></ul>Crude Protein (Minimum) Crude Fat (Minimum) Crude Fiber (Maximum) Moisture (Maximum)
    38. 40. <ul><li>Ingredient statement … on the Information Panel </li></ul><ul><li>Must list each ingredient </li></ul><ul><li>List in descending order by weight </li></ul><ul><li>Must use AAFCO defined name </li></ul>
    39. 42. <ul><li>A Statement of Nutritional Adequacy or Purpose on the Information Panel </li></ul>Not required with “ Snack” or “Treat”
    40. 43. <ul><ul><li>All Life Stages </li></ul></ul><ul><ul><li>means gestation/lactation, growth, and adult maintenance life stages </li></ul></ul>Nutritional Adequacy Statement
    41. 44. Beware Nutrient Excesses!
    42. 45. <ul><li>AAFCO regulations allow two basic methods to substantiate claims </li></ul><ul><li>Feeding Trial Method (Protocol) </li></ul><ul><li>Formulation Method (Calculated) </li></ul>
    43. 46. <ul><li>AAFCO Statement: </li></ul><ul><li>Feeding Trial Method (per AAFCO protocol) </li></ul><ul><li>“ Animal feeding tests using AAFCO procedures </li></ul><ul><li>substantiate that (Name of Product) provides complete and balanced nutrition for _ _*__ __.” </li></ul>Life Stage Goes Here
    44. 47. <ul><li>AAFCO Statement: </li></ul><ul><li>Formulation Method (per AAFCO protocol) </li></ul><ul><li>“ (Name of Product) is formulated to meet the </li></ul><ul><li>nutritional levels established by the AAFCO Dog (or Cat) Food Nutrient Profiles for __ _*_ __.” </li></ul>Life Stage Goes Here
    45. 48. <ul><li>AAFCO Statement: </li></ul><ul><li>Other </li></ul><ul><li>“ This product is intended for intermittent or supplemental feeding only” </li></ul><ul><li>“ Use only as directed by your veterinarian” </li></ul>
    46. 49. <ul><ul><li>Minimum statement: </li></ul></ul><ul><ul><li>“ Feed (weight/unit of product) per (weight only) of (animal).” </li></ul></ul><ul><ul><li>Common terms </li></ul></ul><ul><ul><li>Prominently displayed </li></ul></ul><ul><ul><li>Frequency of feeding also specified </li></ul></ul>7. Feeding Instructions on the Information Panel Pet Food Labels: Required
    47. 50. <ul><li>± 16% </li></ul>
    48. 51. <ul><li>Name and address of the manufacturer or distributor…on the Information Panel </li></ul>Manufacturer’s Address Manufacturer
    49. 52. <ul><li>Product Identity </li></ul><ul><li>Bursts and Flags </li></ul><ul><li>Nutrition Claims </li></ul>Cleans Teeth & Freshens Breath NEW! Tastes Great! New & Improved! Complete & Balanced
    50. 53. <ul><li>Batch information & Freshness date </li></ul>Source: Hill’s Pet Nutrition, Inc. Best Before Dates
    51. 54. Vignette A vignette, graphic, or pictorial representation on a pet food or specialty pet food label shall not misrepresent the contents of the package.”
    52. 55. <ul><li>“ Natural” </li></ul><ul><li>A feed or ingredient derived solely from plant, animal or mined sources , either in its unprocessed state or having been subject to physical processing, heat processing, rendering, purification, extractions, hydrolysis, enzymolysis or fermentation, but not having been produced by or subject to a chemically synthetic process and not containing any additives or processing aids that are chemically synthetic except in amounts as might occur unavoidably in good manufacturing processes. </li></ul>
    53. 56. <ul><li>“ Organic” </li></ul><ul><li>A formula feed or specific ingredient within a formula feed that has been produced and handled in compliance with the requirements of the USDA National Organic Program (7 CFR Part 205) </li></ul>
    54. 58. “ BARF” Alternative Foods Special Claims
    56. 60. <ul><li>Three Dog Bakery </li></ul><ul><li>Made from 100% Human-Quality Ingredients for Dogs </li></ul><ul><li>No Animal By-Products </li></ul><ul><li>Produced at USDA Inspected Facility </li></ul>
    57. 61. <ul><li>Therapeutic Nutrition I: </li></ul><ul><li>Obesity, Diabetes, Periodontal Disease </li></ul>EXAM 1 NEXT WEEK