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Market Feasibility


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Market Feasibility

  1. 1. A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Jackwinder Singh Uppal
  2. 2. Types of feasibility study Market Technical Organizational Financial structure
  3. 3. Market feasibility report  All feasibility studies should look at how things work, if they will work, and identify potential problems. Feasibility studies are done on ideas, campaigns, products, processes, and entire businesses.  Things to Include in a market feasibility study include:  Description of the Industry  Current Market Analysis  Competition  Anticipated Future Market Potential  Potential Buyers and Sources of Revenues  Sales Projections
  4. 4. Process  Analyze the market  Services to be offered  Develop market strategy  Identify areas and concept  Funding sources  Identify the site  Calculate fees  Feasibility analysis  Data  Approve a preliminary  Development factors design  Selecting alternative sites  In-depth financial study  Superior site  Analysis of cash flow  option on land.  Technical feasibility of the  Local zoning and building site permits  Design and develop
  5. 5. Planning a marina  What additional procedures might be necessary when constructing a marina in a particularly sensitive area?  ook/3marinad.pdf