Your Social Media Plan in 6 Steps

931 views

Published on

This presentation explains how you can set up a Social Media plan for your business and what you should measure for. Some great ideas and tips on how to start planning your Social Media Activities.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
931
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
40
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Your Social Media Plan in 6 Steps

  1. 1. FACEBOOK MARKETING SOLUTIONS @thinksocialbe StartWww.Mywebsite.Com | +12 34 567 890 | Street Address 12345, City, Country
  2. 2. 6 Step Social Media PlanSocial Media Channels6 Steps to Creating a Social Media PlanBudgeting for Social MediaGetting Started www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  3. 3. What is Social Media ? Social media are media for social interaction, using highly accessible and Wikipedia scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1] Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. …social media isn’t media at all–it’s simply a conversation with two or more people. It’sScott Stratten an action. Not a site. Social media isn’t twitter. Or Facebook. It isn’t the new website flavor of the week. It’s the ability to have conversations online with others, whether it is your market, customers, colleagues, or anyone who happens to come across your conversation. (Scott Stratten, Unmarketing) www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  4. 4. Wat is Sociale Media ?An ongoing conversation that’s happening RIGHT NOWA promotional channel for content distributionA long-term return on investmentA steady stream of information for: ✓ Research ✓ Feedback ✓ Building Relationships with customers, clients, contacts www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  5. 5. Some Figures4.5 MIO Facebook users in BelgiumAlmost 1 MIO Linkedin Profiles100K Twitter Profiles+/- 10K Google+ members+/- 600K videos on Youtube ( bron: bvlg.be ) www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  6. 6. Facebook Facts 750 Million Active Users Worldwide 200 Million On Mobile Devices x2 twice as active as non-mobile users 70% Users outside of the U.S. 130 Average number of friends 90 Average pieces of content / month 35-40y Fastest growing segmentwww.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  7. 7. Twitter Facts 150 Million Registered Users 460.000 New Accounts Daily 182% Increase of Mobile Use 140 Characters Max 140 Million Tweets Daily 640 Tweets per Secondwww.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  8. 8. YouTube Facts 35 Hours of Video uploaded every Minute 2 2nd Largest Search Engine on the Web 2 Billion Views Dailywww.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  9. 9. Use of Sociale Media?Customer ServiceProduct / Service FeedbackNetworking and Job SearchingPromotionsNewsInternal Communications www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  10. 10. Sociale Media PlanningPreplanningListen to the ConversationCreate Your Target ProfilesSet Specific GoalsJoin the ConversationMeasure ROI www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  11. 11. Step 1 - Pre-PlanningQuestions to ask internally: Where do our customers get their information What influences our customers? How does information flow in our industry? What promotional channels are we currently using? ✓Are they working?Asking questions indicates how social media can be used to complement your business goals. www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  12. 12. Step 2 - ListenSecure your brand on social platforms✓ Usernames are often unique✓ Use consistent usernames across all platformsSet up monitoring channels✓ Google Alerts✓ Social Mention✓ Technorati✓ Twitter Search✓ Radian6, Hootsuite etcMonitor influencers, competitors, blogs/comments, and industry news sources www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  13. 13. Step 3 - Target ProfilesFocusing on key target segments lowers marketing costsExample: ✓ Target Audience is 25-35 ✓ $350 Billion in spending power ✓ Spend 20 hours online weekly ✓ 96% of them join social networksThis information can be gathered through market research, surveys, or previous studies www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  14. 14. Step 3 - Target ProfilesFind key attributes from monitoring channelsChart presence on social mediaMarket Segmentation✓ Demographic✓ Geographic✓ Psychographic✓ BehavioralisticContinue gathering customer data at each step of your plan www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  15. 15. Step 4 - Social GoalsIncrease brand awarenessIncrease traffic/Opt-insDevelop business partnershipsBoost SEO/SEM resultsGenerate LeadsReduce CRM costsIncrease Revenue www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  16. 16. Step 5 - Join the Conv3 Phases of Social Equity✓ Awareness ๏Qualify fans and followers as leads✓ Engagement ๏Increase long-term communication ๏Exclusive promotions will help turn advocates into customers✓ Social Commerce ๏Determine small data set to introduce products to ๏Gather product reviews www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  17. 17. Step 5 - Join the ConvEstablish an Editorial Calendar ✓ Choose specific days for posting content ✓ Be consistent – you’re a news source ✓ Helps stay on track and organize content ✓ Choosing specific topics each day helps find content ideasShare calendar with everyone involved www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  18. 18. Step 5 - Join the ConvBe Transparent and Authentic✓ Don’t be evasive✓ Offer your name, title, experience✓ Admit your interests in the topic✓ Define your credibilityStrive to answer questions about your authenticityDon’t focus on selling, focus on engagementEarn a reputation, then introduce trusted products www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  19. 19. Step 5 - Join the ConvHave rules of engagement✓ Know what to do with negative comments✓ Determine who is involved in responses✓ Admit to mistakes and thank those who bring it to attention✓ Respond KindlyShare the rules with your teamTurn brand “detractors” into “advocates”✓ People remember bad experiences, but will buy again if it’s corrected www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  20. 20. Step 5 - Join the ConvBe the expert in your industry✓ Write about what you know✓ Offer insights to those who ask for it✓ Share links to resources you think add to the conversationWhen customers trust your content, they’ll trust your products www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  21. 21. Step 6 - Measure ReturnsWhat is a Return? ✓ Non-financial ๏ Visitors, word of mouth, page views, fans, followers ✓ Financial ๏ Sales, Transactions, Coupons ๏ ROI ✓ Not all returns have to be $$ or €€ to bring value ! www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  22. 22. Step 6 - Measure ReturnsQualitative✓ Are we part of our industry’s conversation?✓ How do our customers perceive us versus our competitors?✓ Did we build key relationships?✓ Are we moving from monologue to dialogue?Quantitative✓ Website Analytics✓ Social Mentions✓ SEO Rankings✓ Linkbacks✓ Subscribers www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  23. 23. Step 6 - Measure ReturnsEstablish before/after baseline✓ What did our online environment look like before social media?✓ What online channels were we using?✓ What does it look like now?Determine hard numbers here✓ 5.5% conversion rate before✓ 8.5% conversion rate nowThis baseline should track at least 6 months www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  24. 24. Step 6 - Measure ReturnsDevelop Activity Timeline along same baselineDiagram exact dates in which key SM activities occurred✓ 11/8 blog started✓ 13/8 Facebook page started✓ 15/9 FB ad campaign begins✓ 17/9 FB ad endedNote Milestones on diagram✓ 500/1000/10,000 fans✓ 100 clicks to blog link www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  25. 25. Step 6 - Measure ReturnsWhat are the transaction precursors?✓ Brand mentions✓ Loyalty metrics✓ Store traffic✓ Free sample offersOverlay all timelines and look for patterns✓ SM Activities✓ Web Analytics✓ Store Metrics✓ Loyalty Metrics www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  26. 26. Social Media BudgettingAllocation vs. Addition✓ Do you raise new funds or borrow from existing budgets?How to determine Allocation or Addition✓ What are your goals?✓ How much is your existing marketing budget?✓ Which current tactics work? Which are most expensive?✓ What internal resources are available? www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  27. 27. Social Media BudgettingWhat to budget for?✓ Time✓ Design and Branding✓ Analytics Tools✓ Social Monitoring✓ Automation Applications✓ Social Media Advertising✓ Outsources/Consulting www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  28. 28. Getting StartedStart with platforms you can actively maintainWhat outsourcing is needed?✓ Design, development, content management, market researchPlan your content flow✓ Will you push content through all channels?Find tools to automate processes✓ Tweetdeck✓ Hootsuite✓ Sendible www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  29. 29. Additional ResourcesBlogs ✓ Socialmediaexplorer.com ✓ Socialmediatoday.com ✓ BrianSolis.com ✓ Mashable.com www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  30. 30. The Strategies BLOGS TOOLS✓ Socialmediaexplorer.com ✓ Tweetdeck.com✓ Socialmediatoday.com ✓ Ping.fm✓ BrianSolis.com ✓ Hootsuite.com✓ Mashable.com ✓ Trackur.com✓ Socialmediaexaminer.com ✓ Socialmention.com✓ Jeffbullas.com ✓ Sendible.com✓ Marismith.com .... www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium
  31. 31. Questions ?@thinksocialbe +32 (0) 3 366 35 45thinksocialbe wim.temmermanLindberg 44, 2520 Antwerp, BE www.thinksocial.be www.thinksocial.be | +32 474 259 302 | Lindberg 44, 2520 Antwerp, Belgium 31
  32. 32. See you in a next Presentation ! THANK YOU  Www.Mywebsite.Com | +12 34 567 890 | Street Address 12345, City, Country08/25/11

×