July 2010
Annewytske Weber
Introduction
2
About Wallie-card:
Wallie-card is a pre-paid card for payments on the Internet
specializing in online gaming.
Wallie-car...
3
About Wallie-card:
•  Wallie cards/e-vouchers are for sale online and at A-brand stores;
Shell, Chevron, Circle K, Total...
4
Target audience feedback
My parents do not like me to
buy or do stuff on the
internet because they worry
about fraud. Wi...
5
Wallie merchant partners
The Wallie payment method is implemented in over 1500 games e.g.;
Gamersfirst, Nexon Europe, Ga...
6
Wallie retail partners
Wallie cards/e-vouchers are for sale in over 300.000 selling points e.g;
Shell, Music Store, Free...
1. Enter the 19 digit Wallie
code
3. The payment is
processed in real-time
4. Payment completed.
User can print the receip...
8
Wallie e-voucher TAG
•  Promotional text,
or
•  Additional free gaming item code,
or
•  10% extra on the card
Benefits for the consumer
–  No expiration date
–  No offensive content
–  Cards can be used fully
–  No bank account need...
Benefits for the merchant
-  Cheaper than premium rate, premium sms (higher payout)
-  Access to new target groups
-  Less...
11
Marketing tools 2009
Merchant page
link
Banner News item Contest
TAG on MX mail Forum topic Newsletter
Dual branded
Wal...
12
Wallie promo-card
Dual branded or white label give away in retail or sealed with
magazines
Codes
•  can only be used ON...
Websites
Wallie sites
•  www.wallie.com
•  www.wallie.nl
•  www.wallie.be
•  www.wallie.co.uk
•  www.wallie.de
•  www.wall...
14
Annewytske Weber
Director Marketing & Sales
Mobile +31 (0)6 1478 44 05
Email annewytske.weber@wallie.com
www.wallie.com
Upcoming SlideShare
Loading in …5
×

Wallie Introduction 072010 1

1,638 views

Published on

Presentation on Wallie

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,638
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wallie Introduction 072010 1

  1. 1. July 2010 Annewytske Weber Introduction
  2. 2. 2 About Wallie-card: Wallie-card is a pre-paid card for payments on the Internet specializing in online gaming. Wallie-card transactions are easy, safe, and anonymous! Because we are committed to excluding clients from the gambling and adult industry, we are considered a high integrity partner. This gives us the competitive edge and makes us the only accepted payment solution in certain countries, including the Middle East. Wallie was founded in 2003. The Wallie team has grown Wallie into a mature and internationally recognized payment solution. Currently Wallie is available in The Netherlands, Belgium, Germany, UK, Latvia, Spain, Norway, Sweden, USA, Mexico and Kuwait. Soon Wallie will be launched in other countries; e.g. Turkey, Canada, Denmark.
  3. 3. 3 About Wallie-card: •  Wallie cards/e-vouchers are for sale online and at A-brand stores; Shell, Chevron, Circle K, Total, tobacco & newspaper agencies (> 300.000 physical selling points) •  The Wallie payment method is implemented in over 1500 games (kids-friendly games and communities) •  Wallie does not connect to gambling and adult content (non offensive) •  Target group: boys and girls aged 9 – 18 (Boys 70%; 72% live in cities) •  No chargeback’s •  Strong Marketing options
  4. 4. 4 Target audience feedback My parents do not like me to buy or do stuff on the internet because they worry about fraud. With Wallie fraud is impossible &my personal details are not needed! I can buy a Wallie-card in my local shop. It’s easier then SMS where you have to send 10 text messages for 40 credits. The cards look nice. Wallie has a funny logo. I don’t have to use my mobile to pay. You can get extra credits with Wallie! I can use my own pocket money to buy things online. I don’t need my parents bank- card anymore! It’s perfect solution for me because I do not have a bank/ credit card so I couldn’t pay online. With Wallie I can. It’s easy, you pay within 1 click and you get the stuff right away. Define your own limit. You cannot pay more than the value of the card you buy.
  5. 5. 5 Wallie merchant partners The Wallie payment method is implemented in over 1500 games e.g.; Gamersfirst, Nexon Europe, Games-Masters, Acclaim, Aeria Games, Metin2, Runescape, Gamigo, Ncsoft, Gameforge, Innogames, NHN, Bigpoint, Ntreev USA, Sony Online, Electronic Arts, Habbo / Sulake, Disney, Meez, Upjers, PerfectWorld, Outspark, Jagex, ThreeRings…
  6. 6. 6 Wallie retail partners Wallie cards/e-vouchers are for sale in over 300.000 selling points e.g; Shell, Music Store, Free Record Shop, Total, Esso, HEMA, Primera, MediaMarkt, Kruidvat, Trekpleister, RadioShack, Sunoco, Marathon, Exxon Mobil, Chevron, Wilco-Hess LLC, Stewarts, Pilot Travel Centers, E-Z MART, Pacific Conv.&Fuel, Worsley Companies DBS Scotchman’s/Youngs, Giant Industries Inc., Wilson Farms, Drake Petroleum Co.Inc., Circle K Stores Inc. …
  7. 7. 1. Enter the 19 digit Wallie code 3. The payment is processed in real-time 4. Payment completed. User can print the receipt and then return to the merchant’s site 2. The card balance is checked How it works 7
  8. 8. 8 Wallie e-voucher TAG •  Promotional text, or •  Additional free gaming item code, or •  10% extra on the card
  9. 9. Benefits for the consumer –  No expiration date –  No offensive content –  Cards can be used fully –  No bank account needed –  Anonymous, safe payments –  Prepaid, so budget is controlled –  Sold as physical card or e-voucher –  Most online gaming companies connected –  Wallie is “free”… ! 10 in real cash is ! 10 in Internet cash –  MPV (multi purpose voucher vs. single branded voucher) > user can play combination of any game as value allows! Benefits for the consumer
  10. 10. Benefits for the merchant -  Cheaper than premium rate, premium sms (higher payout) -  Access to new target groups -  Less risks (no charge backs or fraud investigations) -  Marketing opportunities -  No redirect to Wallie site (direct redeem at game site) -  No extra fee -  Transparent, detailed monthly reporting Benefits for the retailer -  Incremental revenue opportunity (floor traffic or floor filler) -  Access to new target groups -  Cross-sell opportunities -  Marketing opportunities Benefits for merchant & retailer
  11. 11. 11 Marketing tools 2009 Merchant page link Banner News item Contest TAG on MX mail Forum topic Newsletter Dual branded Wallie-card Wallie-card Insert advert Promo tool Promo card E-voucher TAG Merchant page top game POS Marketing tools
  12. 12. 12 Wallie promo-card Dual branded or white label give away in retail or sealed with magazines Codes •  can only be used ONCE •  can only be used at specific sites Nominal value •  could be any value / currency Application •  “Try-and-buy”: tease new customer •  “Wake-up call”: reactivate inactive customers •  “Develop”: higher spending of existing customers •  “Incentive customers”: gift to customers
  13. 13. Websites Wallie sites •  www.wallie.com •  www.wallie.nl •  www.wallie.be •  www.wallie.co.uk •  www.wallie.de •  www.wallie.es •  www.wallie.com.mx •  www.wallie.lv •  www.wallie.us •  www.wallie.no •  www.wallie.se Marketing tools •  Banner •  Contest •  News item •  Merchant page link •  Merchant page top sites •  Wallie forum topic
  14. 14. 14 Annewytske Weber Director Marketing & Sales Mobile +31 (0)6 1478 44 05 Email annewytske.weber@wallie.com www.wallie.com

×