Cultural Tourism in India


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Culture, has been defined as “the whole complex of distinctive spiritual, intellectual, & emotional features that characterize a society or social group. It includes not only the arts and letters, but also modes of life, the fundamental rights of a human being, value systems, traditions and beliefs”.

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Cultural Tourism in India

  3. 3. INTRODUCTION• The name India comes from the word Indus, which has been derived from the Persian word for Hindu, from Sanskrit word “Sindhu”.• Now India is popularly know as “Bharat” and also “Hindustan”• Since ancient times, India has been known for its culture, heritage, and tradition.
  4. 4. • The Bhimbetka rock shelters in Madhya Pradesh are the earliest known traces of human life in India.• India has been ruled by numbers of rulers including Rajputs , Mughals , English, and Portuguese etc.• Major dhármic religions which were founded in India include Hinduism, Buddhism ,Sikhism and Jainism.• Because of this there have been a diversity in the culture of India which has made it a very popular tourist destination.
  5. 5. CULTURAL TOURISM• Culture, has been defined as “the whole complex of distinctive spiritual, intellectual, & emotional features that characterize a society or social group. It includes not only the arts and letters, but also modes of life, the fundamental rights of a human being, value systems, traditions and beliefs”.• Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.
  6. 6. • Cultural tourism is the subset of tourism concerned with a country or regions culture, specifically the lifestyle of the people in those geographical areas, the history of those peoples, their art, architecture, religions, and other elements that helped shape their way of life.• Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle.
  7. 7. FEATURES OF CULTURAL TOURISM• builds on and markets cultural strengths• emphasizes the quality and authenticity of the visitor’s experience• aims not simply to describe, but to convey meaning and understanding of broad contexts• meets the visitor’s demand for knowledge• conveys the richness and diversity of a place or culture
  8. 8. • It is active and involving for both visitors and host communities• It can create new tourism product from people - it does not depend on high levels of new capital investment• It recognizes the dynamic and changing nature of culture• It develops visitor and site management programs• It develops interpretation programs designed to inform, educate and interest visitors• It can minimize the environmental degradation and cultural exploitation which accompany some forms of tourism• It is carefully targeted to meet the interests of particular market segments
  9. 9. CULTURAL TOURISM IN INDIA• Culture Tourism has a special place in India because of its past civilization as India has been considered the land of ancient history, heritage, and culture.• Historical and archaeological monuments continue to be the biggest draw in attracting international tourists. This fact has been confirmed by a survey undertaken by the pacific area travel association (PATA).
  10. 10. • The government of India has set up the Ministry of Tourism and Culture to boost cultural tourism in India. The ministry in recent years has launched the ‘Incredible India!’ campaign and this has led to the growth of culture tourism in India.• The most popular states in India for cultural tourism are: • Kerala • Rajasthan • Tamil Nadu • Uttar Pradesh • Uttaranchal
  11. 11. CULTURAL ATTRACTIONS IN INDIA• HISTORY AND ARCHAEOLOGY:Our historical and archaeological monuments continue to be the biggest draw in attracting international tourists.• MUSIC:The music of India includes multiple varieties of folk, popular, pop, classical music and R&B. Indian music covers a wide range of traditions and regional styles. Classical music largely encompasses the two genres – North Indian Hindustani, South Indian Carnatic traditions and their various forms of regional folk music.• FESTIVALS:Many festivals are religious in origin, although several are celebrated irrespective of caste and creed. Some popular festivals are Diwali, Ganesh Chaturthi, Ugadi, Thai Pongal, Holi, Onam, Vijayadashami, Durga Puja, Eid ul-Fitr, Bakr-Id, Christmas, Buddha Jayanti, Moharram and Vaisakhi.• DANCE:Dance in India covers a wide range of dance and dance theatre forms. From the ancient classical or temple dance to folk and modern styles. There are hundreds of Indian folk dances such as Bhangra, Bihu, Ghumura Dance, Sambalpuri, Chhau and Garba and special dances observed in regional festivals.
  12. 12. • ART AND CRAFT :Indian art and craft can be classified into specific periods each reflecting particular religious, political and cultural developments.1. Ancient period (3500 BCE-1200 CE)2. Islamic ascendancy (1192-1757)3. Colonial period (1757–1947)4. Independence and the postcolonial period (Post-1947)• PILGRIMAGE:India is a place of diverse pilgrimage centers directed towards various religions such as Buddhism ,Muslim, Hindu, Christianity, Sikhism etc.• CUISINES:The cuisine in India is classified into three major categories. Sattva, Rajas, and Tamas. Satva which stand for balance, Rajas stands for passion, and Thamas stands for indulgence. Food is consumed according to the lifestyle of the person. For example:When a person tries to lead his life in want of self realisaiton, he would prefer a Satvic food or known as Sattvic diet, which would help to keep his mind in balance.• CLOTHING:Traditional clothing in India greatly varies across different parts of the country and is influenced immensely by local culture, geography and climate. Popular styles of dress include draped garments such as sari for women and dhoti or lungi for men; in addition, stitched clothes such as churidar for women and kurta-pyjama.
  13. 13. IMPACT OF CULTURAL TOURISM – Environmental Effects:• Preservation of National Heritage and Environment: Tourism helps preserve several places which are of historical importance by declaring them as heritage sites. For instance, the Taj Mahal, the Qutab Minar, Ajanta and Ellora temples, etc, would have been decayed and destroyed had it not been for the efforts taken by Tourism Department to preserve them.• Depletion of Local resources: Tourism can create great pressure on local resources like energy, food, and other raw materials that may already be in short supply. – Cultural Effects:• Source of Foreign Exchange Earnings: Tourism is an important source of foreign exchange earnings in India.• Undesirable Social and Cultural Change: Tourism sometimes led to the destruction of the social fabric of a community. The more tourists coming into a place, the more the perceived risk of that place losing its identity. A good example is Goa. From the late 60s to the early 80s when the Hippy culture was at its height, Goa was a haven for such hippies. Here they came in thousands and changed the whole culture of the state leading to a rise in the use of drugs, prostitution and human trafficking. This had a ripple effect on the country
  14. 14. – Social Effects:• Contributions to Government Revenues :The Indian government through the tourism department also collect money in more far-reaching and indirect ways that are not linked to specific parks or conservation areas. User fees, income taxes, renting recreation equipment, and license fees for activities such as rafting and fishing can provide governments with the funds needed to manage natural resources.• Increase Tension and Hostility: Tourism can increase tension, hostility, and suspicion between the tourists and the local communities when there is no respect and understanding for each other’s culture and way of life. – Economic Effects:• Generating Income and Employment: Tourism in India has emerged as an instrument of income and employment generation, poverty alleviation and sustainable human development. It contributes 6.23% to the national GDP and 8.78% of the total employment in India. Almost 20 million people are now working in the India’s tourism industry.• Developing Infrastructure: Tourism tends to encourage the development of multiple-use infrastructure that benefits the host community, including various means of transports, health care facilities, and sports centers, in addition to the hotels and high-end restaurants that cater to foreign visitors.
  15. 15. CONCLUSION• For all foreign tourists, any visit to India is a form of cultural tourism. There are however those with more explicit interests in the monumental heritage, the religious heritage, the natural heritage, traditional arts and crafts, music and dance and those help in formulation its scope.• Tourism industry in India is growing and it has vast potential for generating employment and earning large amount of foreign exchange besides giving a fillip to the country’s overall economic and social development.
  16. 16. SUGGESTIONS• AS THE TOURISM INDUSTRY IN GROWING..INDIA HOULD FOCUS MORE AND MORE ON THE PROMOTION SUSTAINABLE TOURISM.• Many of our old monuments are like our lost primary resources. These can be restored to revive our rich art and culture to become sites of tourist attractions.
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