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  1. 1. Market Research Portfolio Presentation Wilson Liu
  2. 2. <ul><li>We are bringing some of the well-know, unique designers around the world, who are hardly can find in the United States, introduce to our customers and give them confidence of what they purchase. </li></ul>
  3. 3. <ul><li>Gender: Male and Female </li></ul><ul><li>Age: 25 – 45 years-old </li></ul><ul><li>Marital Status: Never married, Married, Separated, Widowed and Divorced </li></ul><ul><li>Family Size: 1-2 people </li></ul><ul><li>Housing: Renters (Average rent for 1-2 bedrooms, $1,019 - $1,278) </li></ul><ul><li>Salary/wage: $56,499 and higher </li></ul><ul><li>Education: Bachelor’s degree and Graduate & Professional </li></ul><ul><li>Occupations: Management Professionals, Service, Sales and Office </li></ul>
  4. 4. <ul><li>Experiencers </li></ul><ul><li>Strivers </li></ul><ul><li>Achievers </li></ul>
  5. 5. <ul><li>Seattle, Washington </li></ul>
  6. 9. <ul><li>They are famous designer brands. </li></ul><ul><li>They only have few boutique and retailers carry their products in the West Coast. </li></ul><ul><li>It will be a good chance for us to introduce them to everyone in the area. </li></ul>
  7. 11. <ul><li>There are couples high-end boutique founded in Seattle and they are very successful. Such as Mario’s (DNR magazine names, one of top 5 most influential Store in America) and Butch Blum (Named to the Top 25 most exciting men's stores). </li></ul><ul><li>In 2009, Seattle recorded 9.4 million travelers visited. Can you imagine only 1% of them come shop with us? </li></ul>The Answer is
  8. 12. <ul><li>Bring in new designer every few seasons. </li></ul><ul><li>In-house brand. </li></ul><ul><li>Establish an online shopping store. </li></ul>