Social media, community-based organizations, and attention work

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Alongside the emergence of neogeography and volunteered geographic information, the GISciences are increasingly subject to shifts in web-based media. These media-centric shifts toward the online and the interactive have proved enabling for both profit-driven and nonprofit organizations to capture the attention of potential customers and constituents through online social and spatial media. In research on the everyday information- and data-practices of community-based organizations, websites and their appendaged mobile applications such as Facebook and Twitter are examined as the emerging media toolset to build sustained connections to funders, constituents, and others involved in sustained community-based practice. Conceptualized as practices of exteriorization, these technologies and these new pressures around the utilization of social and spatial media have made the daily work of nonprofits more complex. Indeed, as the landscapes of digital information technologies continually shift their interfaces, protocols, and membership settings (including privacy configurations), I suggest that this new normal -- of persistent change in online digital media -- presents challenges for collective memory and the attention-work of community-based organizations. Taking up and responding to concerns around the implications of digital information technologies on memory and culture, this presentation outlines efforts to integrate these diverse media as part of a broader agenda of attentional design for community-based critical GIS practice.

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Social media, community-based organizations, and attention work

  1. 1. Matthew W. Wilson, PhDUniversity of KentuckyHarvard Universitymatthew.w.wilson@uky.edu@wilsonism14 May 2013Contagion Workshop | University of ExeterSocial media, CBOs,and attention work
  2. 2. @wilsonism 2
  3. 3. @wilsonism 3What are the implications of persistent changein online digital media?
  4. 4. @wilsonism 4What are the implications of persistent changein online digital media?[ 1 ] community-based partnerships
  5. 5. @wilsonism 5What are the implications of persistent changein online digital media?[ 1 ] community-based partnerships[ 2 ] everyday technological practices ofcommunity-based organizations
  6. 6. @wilsonism 6What are the implications of persistent changein online digital media?[ 1 ] community-based partnerships[ 3 ] attentional design?[ 2 ] everyday technological practices ofcommunity-based organizations
  7. 7. @wilsonism 7[ 1 ]community-based partnerships
  8. 8. http://newmaps.uky.edu/community-partnerships@wilsonism 8
  9. 9. @wilsonism 9
  10. 10. mapping potential sites for nonprofit healthcare services@wilsonism 10
  11. 11. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the city@wilsonism 11
  12. 12. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoods@wilsonism 12
  13. 13. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closures@wilsonism 13
  14. 14. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closuresmapping historical tourism opportunities in rural counties@wilsonism 14
  15. 15. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closuresmapping historical tourism opportunities in rural countiesmapping stray animal control in the city@wilsonism 15
  16. 16. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closuresmapping historical tourism opportunities in rural countiesmapping stray animal control in the citymapping rural economic development service regions@wilsonism 16
  17. 17. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closuresmapping historical tourism opportunities in rural countiesmapping stray animal control in the citymapping rural economic development service regionsmapping progress of neighborhood historical preservation@wilsonism 17
  18. 18. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closuresmapping historical tourism opportunities in rural countiesmapping stray animal control in the citymapping rural economic development service regionsmapping progress of neighborhood historical preservationmapping user-generated data about river water quality@wilsonism 18
  19. 19. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closuresmapping historical tourism opportunities in rural countiesmapping stray animal control in the citymapping rural economic development service regionsmapping progress of neighborhood historical preservationmapping user-generated data about river water qualitymapping mobile data to support open urban government@wilsonism 19
  20. 20. mapping potential sites for nonprofit healthcare servicesmapping predatory lending in the citymapping food systems in low-income neighborhoodsmapping social implications of post office closuresmapping historical tourism opportunities in rural countiesmapping stray animal control in the citymapping rural economic development service regionsmapping progress of neighborhood historical preservationmapping user-generated data about river water qualitymapping mobile data to support open urban government@wilsonism 20
  21. 21. @wilsonism 21
  22. 22. @wilsonism 22the meme asengagement
  23. 23. @wilsonism 23corporations competeto control our attention
  24. 24. @wilsonism 24devices serve upthe world
  25. 25. @wilsonism 25marked bodies becomedigital infrastructure
  26. 26. @wilsonism 26digital media partnershipsas critical technology practice
  27. 27. @wilsonism 27[ 2 ]everyday technological practices of CBOs
  28. 28. practices of exteriorization@wilsonism 28
  29. 29. “The effort takes a network of volunteers to ‘glean’and distribute produce to neighborhoods where itis needed, farmers and farmers markets that arewilling to donate leftovers and neighborhoodcaptains like Torp who help distribute the produceand build communities.” (Herald-Leader, 25 July 2012)@wilsonism 29
  30. 30. “I was wanting to start aTwitter account for us,but I think Twitter is more usefulfor us in bringing in information.Because farmers don’t Twitter.”(CFA)@wilsonism 30
  31. 31. So then I’m trying to move peopleand go:‘This is gonna go away.Stop liking this!’ …You have to just ditch it andstart over from scratch, which iskind of what we did.” (FF)@wilsonism 31“And then I ended up changing our Facebook pageto a page for a non-profit organizationas opposed to a group. …
  32. 32. “So I don’t know if there’s a good gauge aboutwhich things to adopt, which things to passwhile they wither on a vine somewhere.” (SL)@wilsonism 32
  33. 33. “I’ve pulled the pictures outbecause of course we’re using the free Dropbox.So, I’ve pulled the pictures outand I started putting them on Picasa.” (FF)@wilsonism 33
  34. 34. “As a director, I do make time to bein front of a computer 1 or 2 hours each day.And that’s a tension for me, because on one handI understand that time in front of the computercan help time in the garden, but …If I’m not in a garden,SeedLeaf work isn’t happening.” (SL)@wilsonism 34< >
  35. 35. @wilsonism 35“You basically go with anemail marketing company.And there’s several out there.So you look through them all,but since we’re small andhave no money,we get the free ones.So then you spend all this time transferringyour stuff from there,trying to figure out how to use that program.” (FF)
  36. 36. software changes / choosing among toolsfrequency of personnel changeslimited (free) functionalitystorage ceilingsneed for multiple modes of communicationequipment needsimpact and measurement regimes@wilsonism 36
  37. 37. @wilsonism 37[ 3 ]concerns / opportunities for attentional design
  38. 38. @wilsonism 38
  39. 39. @wilsonism 39
  40. 40. @wilsonism 40
  41. 41. @wilsonism 41
  42. 42. @wilsonism 42
  43. 43. @wilsonism 43
  44. 44. @wilsonism 44
  45. 45. @wilsonism 45
  46. 46. @wilsonism 46
  47. 47. @wilsonism 47Have you updated your security questions?Is this your most recent contact information?So and so user has started following you!Do you want to follow so and so user?Your social network has new content!You haven’t visited us in a while. Are you there?Someone else may have accessed your account!There are new Pins from your followers!Our privacy settings have changed. Do you accept?
  48. 48. This is a struggle over capacity.@wilsonism 48
  49. 49. This is a struggle over capacity.Yes… and more…@wilsonism 49
  50. 50. This is a struggle over capacity.Yes… and more…There are broader challenges thatgive rise to the more mundanestruggles over digital informationtechnologies.@wilsonism 50
  51. 51. This is a struggle over capacity.Yes… and more…There are broader challenges thatgive rise to the more mundanestruggles over digital informationtechnologies.These are struggles to capture andretain attentional control.@wilsonism 51
  52. 52. This is a struggle over capacity.Yes… and more…There are broader challenges thatgive rise to the more mundanestruggles over digital informationtechnologies.These are struggles to capture andretain attentional control.@wilsonism 52attentional controlattentional controlattentional controlattentional controlattentional controlattentional controlattentional control
  53. 53. Strategies in the wake of persistent change?Greater training for organization personnel.Sustain access to digital information tech.Centralize frequently used web functions.More university-community partnerships.Develop new or tailored digital tools.@wilsonism 53
  54. 54. Strategies in the wake of persistent change?Greater training for organization personnel.Sustain access to digital information tech.Centralize frequently used web functions.More university-community partnerships.Develop new or tailored digital tools.@wilsonism 54training training training trainingchange change change changeaccess access access accessused used used used used used usedpartnerships partnershipsDevelop Develop Develop Develop
  55. 55. This struggle over attentionintervenes in human practicesof exteriorization: retention, collective memory, production of culture.@wilsonism 55
  56. 56. @wilsonism 56Systems of Care(Stiegler 2010 [2008]: 4-6, 13)ego:repository of“primary retentions”[ perceptions ](Husserl)secondary retentions[ memories ]unconscious[ repressed ]preconscious[ latent ]providesmaterialpleasure principlejouissance[ enjoyment; dies ]desire[ différance;objects maintained ]supplementarity[ pharmakon ]conscioustertiary retentions[ intergenerational sedimentations ]drive[ foregroundingthe future ]psychic apparatus psycho-technical apparatuspsychotechnological systems of psycho power
  57. 57. constituting collective memoriesand cultures of action@wilsonism 57
  58. 58. constituting collective memoriesand cultures of action partnering long-term@wilsonism 58
  59. 59. constituting collective memoriesand cultures of action partnering long-term strategizing to build audiences@wilsonism 59
  60. 60. constituting collective memoriesand cultures of action partnering long-term strategizing to build audiences recognizing attention work as action@wilsonism 60
  61. 61. constituting collective memoriesand cultures of action partnering long-term strategizing to build audiences recognizing attention work as action@wilsonism 61
  62. 62. @wilsonism 62thank you

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