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Your Online Brand


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How to create and manage an on-line brand for the job search.

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Your Online Brand

  1. 1. Assess Your Brand <ul><li>Do you have both a social brand and a separate professional brand? </li></ul><ul><li>If you have only a social brand – how does this brand represent you professionally? </li></ul><ul><li>If you have a professional brand – what tools are you using to create your brand? </li></ul><ul><li>What does your professional brand say about you? </li></ul>
  2. 7. Your Online Brand Building and maintaining your online presence to give you an edge in your job search.
  3. 8. Ideas for Creating Your Professional Online Brand <ul><li>Using LinkedIn to create a profile and build your personal brand </li></ul><ul><li>Using a blog to give you an edge </li></ul><ul><li>Maintaining your presence </li></ul><ul><li>How this all connects to networking </li></ul>
  4. 9. What is LinkedIn? <ul><li>I recommend using it as the hub for your professional on-line presence </li></ul><ul><ul><li>Information about your experiences </li></ul></ul><ul><ul><li>Recommendations about your work </li></ul></ul><ul><ul><li>Your blog and presentations </li></ul></ul><ul><ul><li>Share information about yourself </li></ul></ul><ul><ul><li>Find people to connect with </li></ul></ul>
  5. 10. How to set up your LinkedIn Profile <ul><li>Overview of what you are doing now and your past work experience and education </li></ul><ul><li>Your summary </li></ul><ul><ul><li>Your professional experiences & goals </li></ul></ul><ul><ul><li>Your specialties </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>What are you reading? Amazon Reading List </li></ul></ul><ul><ul><li>What have you created? Google Presentations </li></ul></ul><ul><ul><li>What are you writing? Wordpress Blog </li></ul></ul>
  6. 11. Profile Cont. <ul><li>Experience Section – providing more details about your experiences </li></ul><ul><li>Recommendations – what people think of you and your work </li></ul><ul><li>Additional Info about you </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>LinkedIn Groups </li></ul></ul><ul><ul><li>Websites </li></ul></ul>
  7. 12. Blogging <ul><li>Writing and keeping a blog can help you: </li></ul><ul><ul><li>Build and maintain a professional online presence </li></ul></ul><ul><ul><li>Stand out in the interview process </li></ul></ul><ul><ul><li>Help you expand your knowledge about your career field </li></ul></ul><ul><ul><li>Be perceived as enthusiastic </li></ul></ul><ul><ul><li>Let employers in on who you are professionally </li></ul></ul>
  8. 13. How to Blog <ul><li>Sign up for a free blog at wordpress </li></ul><ul><li>Write about topics related to your major, your career field, your interests, and the industry you want to work in </li></ul><ul><li>Keep your blog posts short </li></ul><ul><li>Write consistently </li></ul><ul><li>Add pictures </li></ul>
  9. 14. Making Connections <ul><li>Connect with: </li></ul><ul><ul><li>Friends and Family </li></ul></ul><ul><ul><li>Professors, Staff & TA’s </li></ul></ul><ul><ul><li>Coworkers & Supervisors </li></ul></ul><ul><ul><li>People you meet at Organization Meetings, Career Fairs, Etc. </li></ul></ul><ul><ul><li>Ask these people to introduce you to others on LikedIn </li></ul></ul>
  10. 15. Connecting to Someone You Know
  11. 16. How Connect via Introductions
  12. 17. How to Find People on LinkedIn <ul><li>Use the Search to zero in on people and companies </li></ul><ul><li>Why? </li></ul><ul><ul><li>Ask for introductions </li></ul></ul><ul><ul><li>Learn about companies you are interested in or will be interviewing with </li></ul></ul><ul><ul><li>Prep for meetings with people </li></ul></ul>
  13. 18. Maintaining Your Connections <ul><li>Read and respond to LinkedIn Updates </li></ul><ul><li>Write and Ask for Recommendations </li></ul><ul><li>Follow reading lists </li></ul>
  14. 19. How this connects to networking <ul><li>Key to network success – build it before you need it </li></ul><ul><li>LinkedIn profile provides you with an easy way to share information about yourself </li></ul><ul><li>And an easy way for people to find you </li></ul><ul><li>LinkedIn can help you find people to connect with to build your network – school connections, groups, employers, etc. </li></ul>
  15. 20. Random Ideas <ul><li>Repurpose your work </li></ul><ul><li>Maintain your presence </li></ul><ul><li>Always use the same image of yourself on your profiles </li></ul><ul><li>Get the most out of your LinkedIn profile </li></ul><ul><ul><li>Link to your blog </li></ul></ul><ul><ul><li>List what you are reading </li></ul></ul><ul><ul><li>Share your presentations </li></ul></ul>
  16. 21. What is your current online presence? <ul><li>Look at what you already share with everyone online and ask yourself if helps or hinders your search for an internship or job </li></ul><ul><li>Google yourself </li></ul>