Think Devlish act Angelic - Search Love 2012
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Stop Chasing Algorithms Guys!!! Build a real business that does real stuff, real stuff attracts links. From London & Boston 2012 SearchLove w/ Distilled.
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Think Devlish act Angelic - Search Love 2012
- 1. Algo Chasing (think devilish, act angelic) Date:November 5, 2012 Author:Wil Reynolds (@wilreynolds)
- 2. Algo view from a non-techie 2
- 3. Who here has a PhD? 3
- 4. Who here working on a PhD? 4
- 6. Marketing (1800 – 1986) (Print, Billboards, Telemarketing, TV, Direct Mail, Radio, Affinity, Loyalty, word of mouth) 6
- 7. 7
- 8. Suddenly marketing looked like this 8
- 10. Persuasion (people) vs Manipulation (spiders) 10
- 11. 11
- 12. 12
- 13. Who needs “social” skills 13
- 14. “Too Transparent?” 14
- 15. I cloaked 15
- 16. I did whitetext 16
- 17. 17
- 18. I was helping? (angelic) 18
- 19. Until 19
- 20. 20
- 21. That’s not snow white 21
- 22. Devilish uses of cloaking? 22
- 23. 600 Sites 5 have been hit 1 surprise 23
- 24. Only blindsided by 1 penalty 24
- 25. Our own! 25
- 26. Lets talk about SEER’s penalty 26
- 27. Our history… 27
- 28. My take on directories 28
- 29. 80% directories 20% everything else 2005 29
- 30. “This is too easy” 30
- 31. Is the long term way to SEO success based on 31
- 32. Who has the best list of directories? 32
- 33. 50% directories 50% everything else 2007 33
- 34. 30% directories 70% everything else 2009 34
- 35. 301 to SEER Interactive 2009 35
- 36. Gut check “This is too easy” 36
- 37. One day Tweet from UK 37
- 38. SEER Is hit 38
- 39. Bull! 39
- 40. 40
- 41. It was true 41
- 42. 42
- 43. 43
- 44. Can PhD’s be wrong? 44
- 45. DEFINITELY! 45
- 46. SEOmoz ending a doc in .0 46
- 47. 47
- 48. RCS won’t save you 48
- 49. Social won’t save you 49
- 50. Lets walk through what happened 50
- 51. 51
- 52. 52
- 53. 53
- 54. 54
- 55. 55
- 56. 56
- 57. thinkseer.com = toxic? No links built in 3 yrs Progressively better quality 57
- 58. Problem about chasing algo’s 58
- 59. #1 Limited time & more demands 59
- 60. 2 weeks to figure it out 60
- 61. How much time are you going to spend? 61
- 62. Could I have invested it in… 62
- 63. REAL COMPANY SHIT? 63
- 64. Don’t #2 You don’t really know 64
- 65. 242 65
- 66. 4 Realities of Google Patents 66
- 67. #1 - They may never implement it 67
- 68. #2 - If they do it could be 8 years from now 68
- 69. #3 - If it doesn’t work they’ll yank it 69
- 70. #4 - Surfacing Quality Content 70
- 71. #4 – Better for the User 71
- 72. #4 – Social Graph & mentions vs links 72
- 73. Rewarding quality 73
- 74. DUUUUUUH!! 74
- 75. How many purposefully Reward thin low quality content? 75
- 76. Maybe RCS can save you? 76
- 77. Quality assets are how you protect yourself 77
- 78. 12 hours later 78
- 79. Back in, why? Algorithmic or RCSmic? 79
- 80. RCS!! 80
- 81. 81
- 82. 3 rd Referrer m.(somesiteyouknow).com 82
- 83. Responsive FTW! 83
- 85. The POWER of 1 85
- 86. 1 good piece of content 1 tweet 1 RT 86
- 87. 1 month 7700 links 500 LRD 1700 unique referrers 33 days 87
- 88. Keeps GOING!! 88
- 89. 89
- 90. 90
- 91. 91
- 92. Your best protection against algo updates RCS! 92
- 93. 1 reason to follow ranking algorithms 93
- 94. Protect yourself from Affiliate / Partner risk 94
- 95. Protip: Buy their sites while they are hurting 95
- 96. Do RCS (key) Clean up links Do disavow (switch to new owner might help) 96
- 97. Wait 2-12 months 97
- 98. get your 10-20% back 98
- 99. “Thinking Devilish” 99
- 100. Lets continue 100
- 101. Why directories / articles can’t kill quality sites 101
- 102. Today we get a lot of mixed signals & PANIC!!! 102
- 103. New Framework to think about penalties / algorithms 103
- 104. Think about search breaking if… 104
- 105. PANIC!! Reciprocal Links 105
- 106. 106
- 107. 107
- 108. 108
- 109. 109
- 110. 110
- 111. 111
- 112. 112
- 113. 113
- 114. PANIC!! Sitewides!! 114
- 115. 115
- 116. PANIC!! Link Velocity 116
- 117. Majestic problem 117
- 118. 118
- 119. PANIC!! Widgets!!!! 119
- 120. 120
- 121. 121
- 122. 122
- 123. 123
- 124. PANIC!! Infographics !!!! 124
- 125. 125
- 126. How have I avoided algo updates killing me? 126
- 127. #1 Did RCS 127
- 128. #2 Think Devilish 128
- 129. For example 129
- 130. Find the outbound broken links from a competitor site 130
- 131. Something else I don’t like 131
- 132. Put authorship on non authored pages (fine line) 132
- 133. 133
- 134. 134
- 135. How long is that gonna last? 135
- 136. The new “Swinging Axe” style algos 136
- 137. Pandas & Penguins Oh My! 137
- 138. “Whew, missed me” 138
- 139. C O R H A P 139
- 140. 2.1, 2.2, 2.3 140
- 141. You get lucky & get past panda/penguin? 141
- 142. 142
- 143. If you insist… 143
- 144. 144
- 145. “.3% of queries” 145
- 146. Vast diff between algo chasing and BUSINESS 146
- 147. Chase DISPLAY Algo changes 147
- 148. 148
- 149. 149
- 150. 150
- 151. 151
- 152. 152
- 153. 153
- 154. 154
- 155. 155
- 156. 156
- 157. One more reason to understand algos… 157
- 158. WTF! 158
- 159. @wilreynolds 159