Sema local SEO 2010

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Wil Reynolds

Presentation on Local SEO @ the SEMA show.

Entertainment & Humor

© 2009 SEER Interactive | All Rights Reserved
Local SEO
1/30/2015
Wil Reynolds
@wilreynolds

© 2009 SEER Interactive | All Rights Reserved2
20% of queries are
locally based
-Google, April 2010

© 2009 SEER Interactive | All Rights Reserved3
Marissa Mayer
moved to local

© 2009 SEER Interactive | All Rights Reserved4
Game Changer – People like ease

© 2009 SEER Interactive | All Rights Reserved5
Local Impact on your business
Good: Local Player
trying to compete
Bad: Aggregator site
listing local resources

© 2009 SEER Interactive | All Rights Reserved6
Search “Motorcycle”
Even when not
searching local –
Google shows 40%
of the results as local
Google gives about
35% of the results to
the map

© 2009 SEER Interactive | All Rights Reserved7
Game Changer – People like pictures
Get those reviews
Claim your listing in Google Places, Yahoo Local, Bing
Get an address in the city
Don’t over optimize / keyword stuff
Complete Profiles
City/State/Phone on about us and other relevant places
Local Citations = important factor

© 2009 SEER Interactive | All Rights Reserved8
Getting Reviews
Discounts for leaving reviews
E-mail your “receipt” / give us your email for
a monthly prize

© 2009 SEER Interactive | All Rights Reserved9
E-mail marketing for reviews
Do you have an account at:
•Google
•Yahoo
•Citysearch
•Yelp
Segment your email list by gmail, yahoo,
hotmail 

© 2009 SEER Interactive | All Rights Reserved10
Moving?
Get an address in your nearest major
metro (partnership)
Small office
Sales Office
Downtown Office
What is being found on local worth to
you?

© 2009 SEER Interactive | All Rights Reserved11
Are you suggesting that I move for GOOGLE?

© 2009 SEER Interactive | All Rights Reserved15
Citations

© 2009 SEER Interactive | All Rights Reserved16
Make sure you get on
local lists

© 2009 SEER Interactive | All Rights Reserved17
Sponsor hyper local events:
Wordcamp
Podcamp
Mustang Enthusiast Group
Motorcycle Club
4x4 / Jeep Club

© 2009 SEER Interactive | All Rights Reserved18
If you can only do 1 thing
today….

© 2009 SEER Interactive | All Rights Reserved19
Completely fill out your
local listing
(and get an enhanced listing w/ free clicks from
Google for 30 days)

© 2009 SEER Interactive | All Rights Reserved
Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog

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