SEO's are starting to realize that real marketing is a major key to long term success on search engines, yet I question...how can we get more creative and stronger at pitching big ideas if we "follow the circle" and attend SEO conferences while not adding in other areas of learning, the best RCS never comes from SEO companies, so why aren't you following the people who have done RCS since their inception?

1. GET Unstuck

2. Po-Leese

3. No finish
line…EVER
Serendipity
Overused

4. Started with a COP!
@wilreynolds

5. Frank Domizio
@wilreynolds

6. Video Project in Philly
@wilreynolds

7. 11 o’clock news
6 o’clock news
3 newspapers
@wilreynolds

8. I didn’t get this
idea from
@wilreynolds

9. @wilreynolds

10. @wilreynolds
Nope, none of these

11. Wasn’t about
scraping
@wilreynolds

12. “71 ways to get links”
@wilreynolds

13. Wasn’t about
Author Rank
@wilreynolds

14. Chat w/
@wilreynolds
an
Author

15. It was about a
relationship
@wilreynolds

16. My best #RCS idea
came from coffee
@wilreynolds

17. #Unstuck
@wilreynolds

18. @wilreynolds
2006 - Marketing Grads

19. @wilreynolds
2006 – Tech Grads

20. @wilreynolds
Did I drink
too much?

21. @wilreynolds
2007 – 2011 Ass Kicking

22. The SEO of 2019?
@wilreynolds

23. @wilreynolds
My new post
got 15 RTs!
Make that 16,
you Killed it! Got my pitch in!
Infographics, err
r day!
G+ is taking
over!
Just got 660
followers TY
guys!
I got fake
Pinterest acct’s

24. @wilreynolds
Table Scraps

25. @wilreynolds

26. @wilreynolds

27. Get better at storytelling
bit.ly/storymaking
@traceyhalvorsen
@wilreynolds

28. @wilreynolds
Step 1

29. @wilreynolds
EXIT THE CIRCLE

30. If we wanna do
#RCS
@wilreynolds

31. @wilreynolds
Re-train ourselves

32. @wilreynolds
TRANSFORM real marketers

33. @wilreynolds
“Not gonna make it”

34. @wilreynolds
Unfollow THE
C I R C L E

35. @wilreynolds
Follow those who do it!
Do #RCS

36. @wilreynolds
Makes me THINK
(More than analytics)

37. 6 months ago
35% pruning
@wilreynolds

38. You ever had an
idea that a client
wouldn’t pay for?
@wilreynolds

39. @wilreynolds
Clients suck
Yeah solo
Bosses = Idiots
THEY never get
it do they?
Yeah that’s
why I’m going
solo.
My boss is just
like that
Umm, maybe it
wasn’t them?

40. Who’s gonna teach
you to pitch?
@wilreynolds

41. To Breakthrough
to a CMO?
@wilreynolds

42. To be creative?
@wilreynolds

43. @wilreynolds
Step 2 – New Ingredients

44. Changing the
conference game
@wilreynolds

45. PR, Design
Ad Conferences
@wilreynolds

46. @wilreynolds
To Speak?

47. How many
SEO conferences?
@wilreynolds

48. How many
SEO blogs
subscribed to?
@wilreynolds

49. @wilreynolds
How LOW Can I go?

50. PRSA
Philadelphia
Oct 26 – 29, 2013
@wilreynolds

51. @wilreynolds
Step 3

52. @wilreynolds
Follow the leaders!

53. Pitch, Create, Promote
#RCS
170 years!
@wilreynolds

54. Volney Palmer 1843
@wilreynolds

55. James Walter ______ 1877
@wilreynolds

56. @wilreynolds
Footrace, will they learn
IFTTT, Vlookups, Tech

57. @wilreynolds
before we learn
Storytelling, Pitching, Jour
nalism, Branding

58. @wilreynolds

59. @wilreynolds

60. @wilreynolds

61. @wilreynolds

62. @wilreynolds
$15 Million – 120 seconds

63. Follow the agency
+ people behind
those campaigns
@wilreynolds

64. Get you
#unstuck
@wilreynolds

65. @wilreynolds
Ex-Samples?

66. How have I been
doing it?
@wilreynolds

67. Client in
Mobile Gaming
@wilreynolds

68. @wilreynolds

69. @wilreynolds

70. Pace of
Acquisition
@wilreynolds

71. Downloadable games
killing
walmart & gamestop
@wilreynolds

72. Subscription Revenue
500% increase
3 years
@wilreynolds

73. More
marketing, fewer
titles
@wilreynolds

74. R&D Investments
QA outsourcing
@wilreynolds

75. @wilreynolds

76. Read report on
Payday loan
industry
@wilreynolds

77. @wilreynolds

78. What would you
charge?
@wilreynolds

79. @wilreynolds
Study up on your client!

80. Enter = Devil
@wilreynolds

81. 50+ queries to get you
started
http://bit.ly/donthitenter
@wilreynolds

82. TY
@aichleebushnell
@wilreynolds

83. Find innovators in
other industries
@wilreynolds

84. @wilreynolds
Martin Hawksey

85. @wilreynolds
@mhawksey

86. @wilreynolds

87. @agencyspy
@wilreynolds

88. Campaigns
@wilreynolds

89. @wilreynolds

90. @wilreynolds

91. Who is behind it?
@wilreynolds

92. @firstborn_nyc
@wilreynolds

93. Who’s following
them?
.02%
@wilreynolds

94. How are you going
to get new ideas?
@wilreynolds

95. @S_rvll
http://bit.ly/fakeabrand
@wilreynolds

96. @wilreynolds

97. @wilreynolds

98. @wilreynolds

99. Start your pitch
THERE!
@wilreynolds

100. @wilreynolds
It’s NOT Easy

101. Poster Boy@wilreynolds

102. How much did
that cost?
@wilreynolds

103. Who produced it?
@wilreynolds

104. Think new?
Read new.
http://bit.ly/read-new
@wilreynolds

105. http://bit.ly/inspirationstarts
@wilreynolds

106. @wilreynolds
@wilreynolds