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The SEO dilemma
Wil Reynolds - @wilreynolds
@wilreynolds
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The SEO dilemma
@wilreynolds 2

3.
The SEO dilemma
What Google says will work What ACTUALLY works
@wilreynolds 3

4.
Gets more
complicated
@wilreynolds 4

5.
Food on the table
Expectations
Goals
What Google says will work What ACTUALLY works
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6.
Honest Conversation
@wilreynolds 6

7.
NOT 1
quality
link
here!
RISKY
@wilreynolds 7

8.
WORKS
@wilreynolds 8

9.
Crossing the SEO
chasm
@wilreynolds 9

10.
ASSETS FAKE SOCIAL VOTES
INBOUND MARKETING ARTICLE DIRECTORIES
RELATIONSHIPS HACKED SITES
COMMUNITY DIRECTORIES
HOLY GRAIL CRAPOLA
@wilreynolds 10

11.
BOSSES, No
more!!!
@wilreynolds 11

12.
THIS
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13.
BREEDS
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14.
CRAPOLA
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15.
BREEDS
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16.
RISK
@wilreynolds 16

17.
#WWMCD?
@wilreynolds 17

18.
TODAY we commit to building the bridge
@wilreynolds 18

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Building The Bridge - Infographics
@wilreynolds 19

20.
Why I still LOVE
infographics
@wilreynolds 20

21.
Begins with a human
condition
@wilreynolds 21

22.
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23.
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EASY!
@wilreynolds 24

25.
Remember these?
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26.
Hey, did you know…
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27.
Learn something new
move on
@wilreynolds 27

28.
Infographic Mob
@wilreynolds 28

29.
Is this “Crap”
@wilreynolds 29

30.
Why/Why not?
@wilreynolds 30

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Mismatch
@wilreynolds 31

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With a little work, we
can make this more
valuable
@wilreynolds 32

33.
@ethanlyon
@wilreynolds 33

34.
@wilreynolds 34

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What do you expect to SEE??
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5000 Words
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Fails the
“did you know”
test
@wilreynolds 37

38.
Assets in PPC
Early Funnel
@wilreynolds 38

39.
PPC has understood that
for years
@wilreynolds 39

40.
Economics of payday
lending
@wilreynolds 40

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Agency Challenge
understand the depth of your client’s
business
@wilreynolds 41

42.
Client Challenge
Is your agency asking you questions?
@wilreynolds 42

43.
Few questions = RISKY
@wilreynolds 43

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Infographics = Cliffs Notes
@wilreynolds 44

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Cliffs Notes
2.0
@wilreynolds 45

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47.
@wilreynolds 47

48.
Building the bridge – Asset building
@wilreynolds 48

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Under Optimized Assets
@wilreynolds 49

50.
I wanted a fitted hat…
@wilreynolds 50

51.
@wilreynolds 51

52.
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53.
Low links &
page metrics
@wilreynolds 53

54.
Where is that cool
sizer resource?
@wilreynolds 54

55.
Maybe it has no links?
@wilreynolds 55

56.
@wilreynolds 56

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Has links
PDF
No Copy
@wilreynolds 57

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Make all of us sad
@wilreynolds 58

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Outcome of under
optimized assets…
@wilreynolds 59

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@wilreynolds 60

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Even more opportunity
@wilreynolds 61

62.
@wilreynolds 62

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Have a large client?
Look for assets
@wilreynolds 63

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Building your bridge – Leverage community
@wilreynolds 64

65.
www.followerwonk.com
@wilreynolds 65

66.
@wilreynolds 66

67.
Recent Tweeters
Only
@wilreynolds 67

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Writers
@wilreynolds 68

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OUTCOME
@wilreynolds 69

70.
TechCrunch
@wilreynolds 70

71.
RWW
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Seen as a “brand”
500k links | DA 93
Influential writers
@wilreynolds 72

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Seen as a “brand”
Wanna link?
500k links | DA 93
I thought so
Influential writers
@wilreynolds 73

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Editor
Columnist
@wilreynolds 74

75.
Don’t take the easy way
out and do this
@wilreynolds 75

76.
@wilreynolds 76

77.
@
@wilreynolds 77

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The outcome of hard work
(This presentation)
@wilreynolds 78

79.
Push yourself to add value
&
Amazing things happen
@wilreynolds 79

80.
Like this…
@wilreynolds 80

81.
Who follows me that
allows guest posts?
@wilreynolds 81

82.
Manually
Gdoc + Concatenate + Open URLs plugin
http://bit.ly/open-urls
@wilreynolds 82

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@wilreynolds 83

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@djchrisle
saves the day
http://bit.ly/guest-post-gdoc
@wilreynolds 84

85.
This is what I LOVE about
our industry
@dan_shure, @dohertyjf, @ethanlyon,
@jordangodbey @daveminchala
@wilreynolds 85

86.
CLAP IT UP!!!
@wilreynolds 86

87.
I can see it already
@wilreynolds 87

88.
Wahhhhhhh
hhhhhhhhh
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Stop
whinin’
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Wil, easy for you to say you
have a ton of followers
@wilreynolds 90

91.
Yup it is
13+ years of helping
@wilreynolds 91

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What are you
doing to help people?
@wilreynolds 92

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How are YOU going to add
value in your community?
@wilreynolds 93

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App for that
@wilreynolds 94

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INBOXq.com
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Hootsuite?
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Integration FTW!
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Go right to Twitter…
@wilreynolds 98

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100.
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101.
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http://bit.ly/content-ideas1
@seogadget tool = more ways to help
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Pick on someone
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104.
who has stronger
engagement
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I’m gunning for RandFish
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I’m gunning for RandFish
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What’s the downside if I
never catch him?
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108.
Think about that!
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109.
Pick 1 person and
try to OUT “HELP” them
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110.
Not
out link
out blog
out funny
them
OUT HELP!
@wilreynolds 110

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Let’s Start BUILDING
our bridge
@seerinteractive
@wilreynolds 112