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The SEO Dilemma - Searchfest Keynote - Wil Reynolds

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The SEO Dilemma - Searchfest Keynote - Wil Reynolds

  1. 1. The SEO dilemma Wil Reynolds - @wilreynolds @wilreynolds 1
  2. 2. The SEO dilemma @wilreynolds 2
  3. 3. The SEO dilemma What Google says will work What ACTUALLY works @wilreynolds 3
  4. 4. Gets more complicated @wilreynolds 4
  5. 5. Food on the table Expectations Goals What Google says will work What ACTUALLY works 5
  6. 6. Honest Conversation @wilreynolds 6
  7. 7. NOT 1 quality link here! RISKY @wilreynolds 7
  8. 8. WORKS @wilreynolds 8
  9. 9. Crossing the SEO chasm @wilreynolds 9
  10. 10. ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA @wilreynolds 10
  11. 11. BOSSES, No more!!! @wilreynolds 11
  12. 12. THIS @wilreynolds 12
  13. 13. BREEDS @wilreynolds 13
  14. 14. CRAPOLA @wilreynolds 14
  15. 15. BREEDS @wilreynolds 15
  16. 16. RISK @wilreynolds 16
  17. 17. #WWMCD? @wilreynolds 17
  18. 18. TODAY we commit to building the bridge @wilreynolds 18
  19. 19. Building The Bridge - Infographics @wilreynolds 19
  20. 20. Why I still LOVE infographics @wilreynolds 20
  21. 21. Begins with a human condition @wilreynolds 21
  22. 22. @wilreynolds 22
  23. 23. @wilreynolds 23
  24. 24. EASY! @wilreynolds 24
  25. 25. Remember these? @wilreynolds 25
  26. 26. Hey, did you know… @wilreynolds 26
  27. 27. Learn something new move on @wilreynolds 27
  28. 28. Infographic Mob @wilreynolds 28
  29. 29. Is this “Crap” @wilreynolds 29
  30. 30. Why/Why not? @wilreynolds 30
  31. 31. Mismatch @wilreynolds 31
  32. 32. With a little work, we can make this more valuable @wilreynolds 32
  33. 33. @ethanlyon @wilreynolds 33
  34. 34. @wilreynolds 34
  35. 35. What do you expect to SEE?? 35
  36. 36. 5000 Words 36
  37. 37. Fails the “did you know” test @wilreynolds 37
  38. 38. Assets in PPC Early Funnel @wilreynolds 38
  39. 39. PPC has understood that for years @wilreynolds 39
  40. 40. Economics of payday lending @wilreynolds 40
  41. 41. Agency Challenge understand the depth of your client’s business @wilreynolds 41
  42. 42. Client Challenge Is your agency asking you questions? @wilreynolds 42
  43. 43. Few questions = RISKY @wilreynolds 43
  44. 44. Infographics = Cliffs Notes @wilreynolds 44
  45. 45. Cliffs Notes 2.0 @wilreynolds 45
  46. 46. @wilreynolds 46
  47. 47. @wilreynolds 47
  48. 48. Building the bridge – Asset building @wilreynolds 48
  49. 49. Under Optimized Assets @wilreynolds 49
  50. 50. I wanted a fitted hat… @wilreynolds 50
  51. 51. @wilreynolds 51
  52. 52. @wilreynolds 52
  53. 53. Low links & page metrics @wilreynolds 53
  54. 54. Where is that cool sizer resource? @wilreynolds 54
  55. 55. Maybe it has no links? @wilreynolds 55
  56. 56. @wilreynolds 56
  57. 57. Has links PDF No Copy @wilreynolds 57
  58. 58. Make all of us sad @wilreynolds 58
  59. 59. Outcome of under optimized assets… @wilreynolds 59
  60. 60. @wilreynolds 60
  61. 61. Even more opportunity @wilreynolds 61
  62. 62. @wilreynolds 62
  63. 63. Have a large client? Look for assets @wilreynolds 63
  64. 64. Building your bridge – Leverage community @wilreynolds 64
  65. 65. www.followerwonk.com @wilreynolds 65
  66. 66. @wilreynolds 66
  67. 67. Recent Tweeters Only @wilreynolds 67
  68. 68. Writers @wilreynolds 68
  69. 69. OUTCOME @wilreynolds 69
  70. 70. TechCrunch @wilreynolds 70
  71. 71. RWW @wilreynolds 71
  72. 72. Seen as a “brand” 500k links | DA 93 Influential writers @wilreynolds 72
  73. 73. Seen as a “brand” Wanna link? 500k links | DA 93 I thought so Influential writers @wilreynolds 73
  74. 74. Editor Columnist @wilreynolds 74
  75. 75. Don’t take the easy way out and do this @wilreynolds 75
  76. 76. @wilreynolds 76
  77. 77. @ @wilreynolds 77
  78. 78. The outcome of hard work (This presentation) @wilreynolds 78
  79. 79. Push yourself to add value & Amazing things happen @wilreynolds 79
  80. 80. Like this… @wilreynolds 80
  81. 81. Who follows me that allows guest posts? @wilreynolds 81
  82. 82. Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls @wilreynolds 82
  83. 83. @wilreynolds 83
  84. 84. @djchrisle saves the day http://bit.ly/guest-post-gdoc @wilreynolds 84
  85. 85. This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminchala @wilreynolds 85
  86. 86. CLAP IT UP!!! @wilreynolds 86
  87. 87. I can see it already @wilreynolds 87
  88. 88. Wahhhhhhh hhhhhhhhh 88
  89. 89. Stop whinin’ 89
  90. 90. Wil, easy for you to say you have a ton of followers @wilreynolds 90
  91. 91. Yup it is 13+ years of helping @wilreynolds 91
  92. 92. What are you doing to help people? @wilreynolds 92
  93. 93. How are YOU going to add value in your community? @wilreynolds 93
  94. 94. App for that @wilreynolds 94
  95. 95. INBOXq.com @wilreynolds 95
  96. 96. Hootsuite? @wilreynolds 96
  97. 97. Integration FTW! @wilreynolds 97
  98. 98. Go right to Twitter… @wilreynolds 98
  99. 99. @wilreynolds 99
  100. 100. @wilreynolds 100
  101. 101. @wilreynolds 101
  102. 102. http://bit.ly/content-ideas1 @seogadget tool = more ways to help @wilreynolds 102
  103. 103. Pick on someone @wilreynolds 103
  104. 104. who has stronger engagement @wilreynolds 104
  105. 105. I’m gunning for RandFish @wilreynolds 105
  106. 106. I’m gunning for RandFish @wilreynolds 106
  107. 107. What’s the downside if I never catch him? @wilreynolds 107
  108. 108. Think about that! @wilreynolds 108
  109. 109. Pick 1 person and try to OUT “HELP” them @wilreynolds 109
  110. 110. Not out link out blog out funny them OUT HELP! @wilreynolds 110
  111. 111. 111
  112. 112. Let’s Start BUILDING our bridge @seerinteractive @wilreynolds 112

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