Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The SEO dilemmaWil Reynolds - @wilreynolds @wilreynolds ...
The SEO dilemma@wilreynolds 2
The SEO dilemma What Google says will work What ACTUALLY works@wilreynolds ...
Gets more complicated@wilreynolds 4
Food on the table Expectations GoalsWhat Google says will work ...
Honest Conversation@wilreynolds 6
NOT 1 quality link here! RISKY@wilreynolds 7
WORKS@wilreynolds 8
Crossing the SEO chasm@wilreynolds 9
ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS ...
BOSSES, No more!!!@wilreynolds 11
THIS@wilreynolds 12
BREEDS@wilreynolds 13
CRAPOLA@wilreynolds 14
BREEDS@wilreynolds 15
RISK@wilreynolds 16
#WWMCD?@wilreynolds 17
TODAY we commit to building the bridge@wilreynolds 18
Building The Bridge - Infographics@wilreynolds 19
Why I still LOVE infographics@wilreynolds 20
Begins with a human condition@wilreynolds 21
@wilreynolds 22
@wilreynolds 23
EASY!@wilreynolds 24
Remember these?@wilreynolds 25
Hey, did you know…@wilreynolds 26
Learn something new move on@wilreynolds 27
Infographic Mob@wilreynolds 28
Is this “Crap”@wilreynolds 29
Why/Why not?@wilreynolds 30
Mismatch@wilreynolds 31
With a little work, we can make this more valuable@wilreynolds 32
@ethanlyon@wilreynolds 33
@wilreynolds 34
What do you expect to SEE?? 35
5000 Words36
Fails the “did you know” test@wilreynolds 37
Assets in PPC Early Funnel@wilreynolds 38
PPC has understood that for years@wilreynolds 39
Economics of payday lending@wilreynolds 40
Agency Challenge understand the depth of your client’s business@wilreynolds 41
Client Challenge Is your agency asking you questions?@wilreynolds 42
Few questions = RISKY@wilreynolds 43
Infographics = Cliffs Notes@wilreynolds 44
Cliffs Notes 2.0@wilreynolds 45
@wilreynolds 46
@wilreynolds 47
Building the bridge – Asset building@wilreynolds 48
Under Optimized Assets@wilreynolds 49
I wanted a fitted hat…@wilreynolds 50
@wilreynolds 51
@wilreynolds 52
Low links & page metrics@wilreynolds 53
Where is that cool sizer resource?@wilreynolds 54
Maybe it has no links?@wilreynolds 55
@wilreynolds 56
Has links PDF No Copy@wilreynolds 57
Make all of us sad@wilreynolds 58
Outcome of under optimized assets…@wilreynolds 59
@wilreynolds 60
Even more opportunity@wilreynolds 61
@wilreynolds 62
Have a large client? Look for assets@wilreynolds 63
Building your bridge – Leverage community@wilreynolds 64
www.followerwonk.com@wilreynolds 65
@wilreynolds 66
Recent Tweeters Only@wilreynolds 67
Writers@wilreynolds 68
OUTCOME@wilreynolds 69
TechCrunch@wilreynolds 70
RWW@wilreynolds 71
Seen as a “brand” 500k links | DA 93 Influential writers@wilreynolds ...
Seen as a “brand” Wanna link? 500k links | DA 93 I thought so ...
Editor Columnist@wilreynolds 74
Don’t take the easy way out and do this@wilreynolds 75
@wilreynolds 76
@@wilreynolds 77
The outcome of hard work (This presentation)@wilreynolds 78
Push yourself to add value & Amazing things happen@wilreynolds 79
Like this…@wilreynolds 80
Who follows me that allows guest posts?@wilreynolds 81
Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls@wilreynolds ...
@wilreynolds 83
@djchrisle saves the day http://bit.ly/guest-post-gdoc@wilreynolds 84
This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminch...
CLAP IT UP!!!@wilreynolds 86
I can see it already@wilreynolds 87
Wahhhhhhhhhhhhhhhh 88
Stopwhinin’ 89
Wil, easy for you to say you have a ton of followers@wilreynolds 90
Yup it is 13+ years of helping@wilreynolds 91
What are you doing to help people?@wilreynolds 92
How are YOU going to add value in your community?@wilreynolds 93
App for that@wilreynolds 94
INBOXq.com@wilreynolds 95
Hootsuite?@wilreynolds 96
Integration FTW!@wilreynolds 97
Go right to Twitter…@wilreynolds 98
@wilreynolds 99
@wilreynolds 100
@wilreynolds 101
http://bit.ly/content-ideas1 @seogadget tool = more ways to help@wilreynolds 102
Pick on someone@wilreynolds 103
who has stronger engagement@wilreynolds 104
I’m gunning for RandFish@wilreynolds 105
I’m gunning for RandFish@wilreynolds 106
What’s the downside if I never catch him?@wilreynolds 107
Think about that!@wilreynolds 108
Pick 1 person and try to OUT “HELP” them@wilreynolds 109
Not out link out blog out funny them OUT HELP!@w...
111
Let’s Start BUILDING our bridge @seerinteractive@wilreynolds 112
Upcoming SlideShare
Loading in …5
×

The SEO Dilemma - Searchfest Keynote - Wil Reynolds

11,279 views

Published on

My keynote presentation at searchfest 2012, covers the issue between what works in SEO and what Google tells us works.

Published in: Technology, Design
no profile picture user

  • Login to see the comments

Show More

The SEO Dilemma - Searchfest Keynote - Wil Reynolds

  1. 1. The SEO dilemmaWil Reynolds - @wilreynolds @wilreynolds 1
  2. 2. The SEO dilemma@wilreynolds 2
  3. 3. The SEO dilemma What Google says will work What ACTUALLY works@wilreynolds 3
  4. 4. Gets more complicated@wilreynolds 4
  5. 5. Food on the table Expectations GoalsWhat Google says will work What ACTUALLY works 5
  6. 6. Honest Conversation@wilreynolds 6
  7. 7. NOT 1 quality link here! RISKY@wilreynolds 7
  8. 8. WORKS@wilreynolds 8
  9. 9. Crossing the SEO chasm@wilreynolds 9
  10. 10. ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA@wilreynolds 10
  11. 11. BOSSES, No more!!!@wilreynolds 11
  12. 12. THIS@wilreynolds 12
  13. 13. BREEDS@wilreynolds 13
  14. 14. CRAPOLA@wilreynolds 14
  15. 15. BREEDS@wilreynolds 15
  16. 16. RISK@wilreynolds 16
  17. 17. #WWMCD?@wilreynolds 17
  18. 18. TODAY we commit to building the bridge@wilreynolds 18
  19. 19. Building The Bridge - Infographics@wilreynolds 19
  20. 20. Why I still LOVE infographics@wilreynolds 20
  21. 21. Begins with a human condition@wilreynolds 21
  22. 22. @wilreynolds 22
  23. 23. @wilreynolds 23
  24. 24. EASY!@wilreynolds 24
  25. 25. Remember these?@wilreynolds 25
  26. 26. Hey, did you know…@wilreynolds 26
  27. 27. Learn something new move on@wilreynolds 27
  28. 28. Infographic Mob@wilreynolds 28
  29. 29. Is this “Crap”@wilreynolds 29
  30. 30. Why/Why not?@wilreynolds 30
  31. 31. Mismatch@wilreynolds 31
  32. 32. With a little work, we can make this more valuable@wilreynolds 32
  33. 33. @ethanlyon@wilreynolds 33
  34. 34. @wilreynolds 34
  35. 35. What do you expect to SEE?? 35
  36. 36. 5000 Words36
  37. 37. Fails the “did you know” test@wilreynolds 37
  38. 38. Assets in PPC Early Funnel@wilreynolds 38
  39. 39. PPC has understood that for years@wilreynolds 39
  40. 40. Economics of payday lending@wilreynolds 40
  41. 41. Agency Challenge understand the depth of your client’s business@wilreynolds 41
  42. 42. Client Challenge Is your agency asking you questions?@wilreynolds 42
  43. 43. Few questions = RISKY@wilreynolds 43
  44. 44. Infographics = Cliffs Notes@wilreynolds 44
  45. 45. Cliffs Notes 2.0@wilreynolds 45
  46. 46. @wilreynolds 46
  47. 47. @wilreynolds 47
  48. 48. Building the bridge – Asset building@wilreynolds 48
  49. 49. Under Optimized Assets@wilreynolds 49
  50. 50. I wanted a fitted hat…@wilreynolds 50
  51. 51. @wilreynolds 51
  52. 52. @wilreynolds 52
  53. 53. Low links & page metrics@wilreynolds 53
  54. 54. Where is that cool sizer resource?@wilreynolds 54
  55. 55. Maybe it has no links?@wilreynolds 55
  56. 56. @wilreynolds 56
  57. 57. Has links PDF No Copy@wilreynolds 57
  58. 58. Make all of us sad@wilreynolds 58
  59. 59. Outcome of under optimized assets…@wilreynolds 59
  60. 60. @wilreynolds 60
  61. 61. Even more opportunity@wilreynolds 61
  62. 62. @wilreynolds 62
  63. 63. Have a large client? Look for assets@wilreynolds 63
  64. 64. Building your bridge – Leverage community@wilreynolds 64
  65. 65. www.followerwonk.com@wilreynolds 65
  66. 66. @wilreynolds 66
  67. 67. Recent Tweeters Only@wilreynolds 67
  68. 68. Writers@wilreynolds 68
  69. 69. OUTCOME@wilreynolds 69
  70. 70. TechCrunch@wilreynolds 70
  71. 71. RWW@wilreynolds 71
  72. 72. Seen as a “brand” 500k links | DA 93 Influential writers@wilreynolds 72
  73. 73. Seen as a “brand” Wanna link? 500k links | DA 93 I thought so Influential writers@wilreynolds 73
  74. 74. Editor Columnist@wilreynolds 74
  75. 75. Don’t take the easy way out and do this@wilreynolds 75
  76. 76. @wilreynolds 76
  77. 77. @@wilreynolds 77
  78. 78. The outcome of hard work (This presentation)@wilreynolds 78
  79. 79. Push yourself to add value & Amazing things happen@wilreynolds 79
  80. 80. Like this…@wilreynolds 80
  81. 81. Who follows me that allows guest posts?@wilreynolds 81
  82. 82. Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls@wilreynolds 82
  83. 83. @wilreynolds 83
  84. 84. @djchrisle saves the day http://bit.ly/guest-post-gdoc@wilreynolds 84
  85. 85. This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminchala@wilreynolds 85
  86. 86. CLAP IT UP!!!@wilreynolds 86
  87. 87. I can see it already@wilreynolds 87
  88. 88. Wahhhhhhhhhhhhhhhh 88
  89. 89. Stopwhinin’ 89
  90. 90. Wil, easy for you to say you have a ton of followers@wilreynolds 90
  91. 91. Yup it is 13+ years of helping@wilreynolds 91
  92. 92. What are you doing to help people?@wilreynolds 92
  93. 93. How are YOU going to add value in your community?@wilreynolds 93
  94. 94. App for that@wilreynolds 94
  95. 95. INBOXq.com@wilreynolds 95
  96. 96. Hootsuite?@wilreynolds 96
  97. 97. Integration FTW!@wilreynolds 97
  98. 98. Go right to Twitter…@wilreynolds 98
  99. 99. @wilreynolds 99
  100. 100. @wilreynolds 100
  101. 101. @wilreynolds 101
  102. 102. http://bit.ly/content-ideas1 @seogadget tool = more ways to help@wilreynolds 102
  103. 103. Pick on someone@wilreynolds 103
  104. 104. who has stronger engagement@wilreynolds 104
  105. 105. I’m gunning for RandFish@wilreynolds 105
  106. 106. I’m gunning for RandFish@wilreynolds 106
  107. 107. What’s the downside if I never catch him?@wilreynolds 107
  108. 108. Think about that!@wilreynolds 108
  109. 109. Pick 1 person and try to OUT “HELP” them@wilreynolds 109
  110. 110. Not out link out blog out funny them OUT HELP!@wilreynolds 110
  111. 111. 111
  112. 112. Let’s Start BUILDING our bridge @seerinteractive@wilreynolds 112

×