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The SEO dilemmaWil Reynolds - @wilreynolds @wilreynolds 1

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The SEO dilemma@wilreynolds 2

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The SEO dilemma What Google says will work What ACTUALLY works@wilreynolds 3

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Gets more complicated@wilreynolds 4

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Food on the table Expectations GoalsWhat Google says will work What ACTUALLY works 5

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Honest Conversation@wilreynolds 6

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NOT 1 quality link here! RISKY@wilreynolds 7

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WORKS@wilreynolds 8

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Crossing the SEO chasm@wilreynolds 9

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ASSETS FAKE SOCIAL VOTES INBOUND MARKETING ARTICLE DIRECTORIES RELATIONSHIPS HACKED SITES COMMUNITY DIRECTORIES HOLY GRAIL CRAPOLA@wilreynolds 10

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BOSSES, No more!!!@wilreynolds 11

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THIS@wilreynolds 12

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BREEDS@wilreynolds 13

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CRAPOLA@wilreynolds 14

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BREEDS@wilreynolds 15

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RISK@wilreynolds 16

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#WWMCD?@wilreynolds 17

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TODAY we commit to building the bridge@wilreynolds 18

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Building The Bridge - Infographics@wilreynolds 19

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Why I still LOVE infographics@wilreynolds 20

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Begins with a human condition@wilreynolds 21

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@wilreynolds 22

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@wilreynolds 23

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EASY!@wilreynolds 24

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Remember these?@wilreynolds 25

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Hey, did you know…@wilreynolds 26

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Learn something new move on@wilreynolds 27

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Infographic Mob@wilreynolds 28

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Is this “Crap”@wilreynolds 29

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Why/Why not?@wilreynolds 30

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Mismatch@wilreynolds 31

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With a little work, we can make this more valuable@wilreynolds 32

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@ethanlyon@wilreynolds 33

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@wilreynolds 34

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What do you expect to SEE?? 35

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5000 Words36

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Fails the “did you know” test@wilreynolds 37

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Assets in PPC Early Funnel@wilreynolds 38

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PPC has understood that for years@wilreynolds 39

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Economics of payday lending@wilreynolds 40

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Agency Challenge understand the depth of your client’s business@wilreynolds 41

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Client Challenge Is your agency asking you questions?@wilreynolds 42

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Few questions = RISKY@wilreynolds 43

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Infographics = Cliffs Notes@wilreynolds 44

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Cliffs Notes 2.0@wilreynolds 45

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@wilreynolds 46

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@wilreynolds 47

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Building the bridge – Asset building@wilreynolds 48

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Under Optimized Assets@wilreynolds 49

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I wanted a fitted hat…@wilreynolds 50

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@wilreynolds 51

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@wilreynolds 52

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Low links & page metrics@wilreynolds 53

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Where is that cool sizer resource?@wilreynolds 54

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Maybe it has no links?@wilreynolds 55

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@wilreynolds 56

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Has links PDF No Copy@wilreynolds 57

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Make all of us sad@wilreynolds 58

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Outcome of under optimized assets…@wilreynolds 59

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@wilreynolds 60

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Even more opportunity@wilreynolds 61

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@wilreynolds 62

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Have a large client? Look for assets@wilreynolds 63

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Building your bridge – Leverage community@wilreynolds 64

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www.followerwonk.com@wilreynolds 65

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@wilreynolds 66

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Recent Tweeters Only@wilreynolds 67

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Writers@wilreynolds 68

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OUTCOME@wilreynolds 69

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TechCrunch@wilreynolds 70

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RWW@wilreynolds 71

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Seen as a “brand” 500k links | DA 93 Influential writers@wilreynolds 72

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Seen as a “brand” Wanna link? 500k links | DA 93 I thought so Influential writers@wilreynolds 73

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Editor Columnist@wilreynolds 74

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Don’t take the easy way out and do this@wilreynolds 75

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@wilreynolds 76

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@@wilreynolds 77

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The outcome of hard work (This presentation)@wilreynolds 78

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Push yourself to add value & Amazing things happen@wilreynolds 79

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Like this…@wilreynolds 80

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Who follows me that allows guest posts?@wilreynolds 81

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Manually Gdoc + Concatenate + Open URLs plugin http://bit.ly/open-urls@wilreynolds 82

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@wilreynolds 83

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@djchrisle saves the day http://bit.ly/guest-post-gdoc@wilreynolds 84

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This is what I LOVE about our industry @dan_shure, @dohertyjf, @ethanlyon, @jordangodbey @daveminchala@wilreynolds 85

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CLAP IT UP!!!@wilreynolds 86

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I can see it already@wilreynolds 87

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Wahhhhhhhhhhhhhhhh 88

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Stopwhinin’ 89

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Wil, easy for you to say you have a ton of followers@wilreynolds 90

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Yup it is 13+ years of helping@wilreynolds 91

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What are you doing to help people?@wilreynolds 92

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How are YOU going to add value in your community?@wilreynolds 93

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App for that@wilreynolds 94

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INBOXq.com@wilreynolds 95

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Hootsuite?@wilreynolds 96

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Integration FTW!@wilreynolds 97

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Go right to Twitter…@wilreynolds 98

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@wilreynolds 99

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@wilreynolds 100

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@wilreynolds 101

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http://bit.ly/content-ideas1 @seogadget tool = more ways to help@wilreynolds 102

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Pick on someone@wilreynolds 103

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who has stronger engagement@wilreynolds 104

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I’m gunning for RandFish@wilreynolds 105

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I’m gunning for RandFish@wilreynolds 106

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What’s the downside if I never catch him?@wilreynolds 107

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Think about that!@wilreynolds 108

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Pick 1 person and try to OUT “HELP” them@wilreynolds 109

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Not out link out blog out funny them OUT HELP!@wilreynolds 110

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Let’s Start BUILDING our bridge @seerinteractive@wilreynolds 112