Google is making a lot of changes this year, penguins, pandas, and more. This presentation shows you how to diagnose the issues and how to make sure you are building the kinds of links that you'll need to be successful.

1. Google’s Makin’ Changes
Wil Reynolds - @wilreynolds
1

2. Who saw my keynote
last year?
@wilreynolds

3. Remember the title?
@wilreynolds

4. No more f******
shortcuts!!
@wilreynolds

5. Any of your heroes
ever build a business
“sculping pagerank”
5

6. Fall in love with easy
6

7. Fall in love with hard 7

8. Video + Preso + Links
http://bit.ly/affsum2011
8

9. Well some of ya’ll
didn’t listen
9

10. Cutts Cutts
You You
Penguin Slap!
@wilreynolds

11. Penguin diagnosis
@wilreynolds 11

12. Get your links
Webmaster Tools
Majestic SEO
SEOmoz
@wilreynolds 12

13. Opensiteexplorer.com
@wilreynolds 13

14. @wilreynolds 14

15. @wilreynolds 15

16. @wilreynolds 16

17. 17

18. 18

19. Ahrefs.com
@wilreynolds 19

20. @wilreynolds 20

21. @wilreynolds 21

22. @wilreynolds 22

23. @wilreynolds 23

24. @wilreynolds 24

25. If most of the sites you
get links from drop?
@wilreynolds 25

26. Scale – Scale - Scale
@wilreynolds

27. Grim Reaper
@wilreynolds

28. Who started changing
that day?
@wilreynolds

29. We should have started
changing earlier
@wilreynolds

30. 1986
@wilreynolds

31. How would you sell…
Software
@wilreynolds

32. @wilreynolds

33. Have you exploited a
temporary opportunity?
@wilreynolds

34. using…
@wilreynolds

35. Buy old
domains and Buy text links Buy text
301 them in footers
10,000 links in copy
pinterest
Cloaking Fake Reciprocal
accounts
Linkbait stumbles DIGG links
3 way link Network
exchange IMG Alt White text
Private link On White
network stuffing background
@wilreynolds

36. @wilreynolds

37. #RCS is tough
@wilreynolds

38. #1 goal
@wilreynolds

39. Making someone’ life
easier
@wilreynolds

40. @wilreynolds

41. @wilreynolds

42. @wilreynolds

43. @wilreynolds

44. @wilreynolds

45. Intent to HELP?
@wilreynolds

46. @wilreynolds

47. You tell me…
@wilreynolds

48. Wouldn’t it just be easier
to get the answer?
@wilreynolds

49. @wilreynolds

50. Travel Search Engine
(affiliates)
@wilreynolds

51. @wilreynolds

52. @wilreynolds

53. @wilreynolds

54. @wilreynolds

55. @wilreynolds

56. @wilreynolds

57. @wilreynolds

58. Oh Zappos
Oh Hipmunk
@wilreynolds

59. @wilreynolds

60. @wilreynolds

61. 100+ videos…quality!!
@wilreynolds

62. REAL Fans, who take REAL photos
@wilreynolds

63. @wilreynolds

64. @wilreynolds

65. @wilreynolds

66. Swingsets1.com
code = SSONE100
$100 off any order!
@wilreynolds

67. Content Business?
@wilreynolds

68. treehugger
@wilreynolds

69. livestrong
@wilreynolds

70. If your version of
building content is…
@wilreynolds

72. @wilreynolds

73. Swing Sets
@wilreynolds

74. Big brand + Authority +
Thin Content =
Rankings
@wilreynolds

75. @wilreynolds

76. Your competitors
aren’t stupid forever
@wilreynolds

77. Smaller Players
@wilreynolds

78. @wilreynolds

79. @wilreynolds

80. Is your passion to
make money?
@wilreynolds

81. Mine is to help.
@wilreynolds

82. Who’s going to “win”
long term?
@wilreynolds

83. Passionate about
buying old domains for
“link juice”?
@wilreynolds

84. Buy expired domains
& sell them back?
@wilreynolds

85. Build Community
@sauravrimal
@wilreynolds

86. Rankings Bump
w/ Community
@wilreynolds

87. Google
Search + Your World
@wilreynolds

88. @wilreynolds

89. @wilreynolds

90. Abuse of Authorship
@wilreynolds

91. @wilreynolds

92. @wilreynolds

93. @wilreynolds

94. Articles / Blog posts
@wilreynolds

95. CTR Boost?
@wilreynolds

96. 0% - 25% Boost
but why…
@wilreynolds

97. Are you recognizable?
@wilreynolds

98. @wilreynolds

99. Speaking,
helping people,
producing video
@wilreynolds

100. Event Listings Band history
Members
Tickets
News Songs /
Albums
@wilreynolds

101. Ticket Brokers | Concert Providers
@wilreynolds

102. @wilreynolds

103. Zoo | Local “to-do” sites
@wilreynolds

104. @wilreynolds

105. Yelp, Yelp, Yelp
@wilreynolds

106. @wilreynolds

107. @wilreynolds

108. @wilreynolds

109. @wilreynolds

110. Travel Affiliates
@wilreynolds

111. Google’s favoring brands….
@wilreynolds

112. Finally rewarding brand activity
@wilreynolds

113. no followers
no engagement
no cust. service
no content
@wilreynolds

114. WINNER!
@wilreynolds

115. Game OVER!
@wilreynolds

116. How about you…
@wilreynolds

117. Engage
@wilreynolds

118. Rabid Fans
@wilreynolds

119. Stand for something
@wilreynolds

120. Share their expertise
@wilreynolds

121. Building followers
is the new link building
@wilreynolds

122. Do influencers share 20
dollar articles?
@wilreynolds

123. @wilreynolds

124. http://bit.ly/authortool
@tomanthonySEO

126. http://bit.ly/guest-post-gdoc
@djchrisle
126
@wilreynolds

127. Use it on
Link Reports

128. Use it on
Blog commenters

129. http://bit.ly/export-commenters
@djchrisle

130. W/O real commenters...
USELESS

131. Get new content ideas
that convert

132. Conversions from
Articles
Directories
Link networks

134. bit.ly/conversions-and-links
@jasonacidre

135. How to start building
community?

137. Build the QUALITY
assets they won’t

138. Then start telling the world
138
@wilreynolds

139. App for that
139
@wilreynolds

140. INBOXq.com
140
@wilreynolds

141. Hootsuite?
141
@wilreynolds

142. Integration FTW!
142
@wilreynolds

143. Go right to Twitter…
143
@wilreynolds

144. 144
@wilreynolds

145. 145
@wilreynolds

146. 146
@wilreynolds

147. http://bit.ly/content-ideas1
@seogadget tool = more ways to help
147
@wilreynolds

148. Pick on someone
148
@wilreynolds

149. who has stronger
engagement
149
@wilreynolds

150. I’m gunning for RandFish
@wilreynolds 150

151. I’m making (NO) headway
@wilreynolds 151

152. What’s been the
downside?
152
@wilreynolds

153. Think about that!
153
@wilreynolds

154. Pick 1 person and
try to OUT “HELP” them
154
@wilreynolds

155. Not
out link
out blog
out funny
them
OUT HELP!
155
@wilreynolds

156. 156

157. Lets get started
@wilreynolds
157
@wilreynolds