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10+ New Ways to Visualize Your Search Data

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Get more search insights, faster.Unlock the power of big data by busting your data out of its silos and marrying it with other data sources using Power Bi. This presentation shows you the visuals and the conversations we're having when we combine PPC and SEO data. Check the Seer Interactive YouTube Channel to get more in depth videos on how to produce some of these visuals yourself.

Published in: Business

10+ New Ways to Visualize Your Search Data

  1. 1. 10+ New Ways To Visualize Your Search Data
  2. 2. ©2018 Seer Interactive • p2 Link to these slides http://bit.ly/newseoviz
  3. 3. Who was here last year?
  4. 4. Who has seen this?
  5. 5. Who has made a report that looks like this?
  6. 6. ©2018 Seer Interactive • p6 Back to Basics & The Problem With New Content
  7. 7. ©2018 Seer Interactive • p7 I watched a stock Hyundai beat a stock Porsche
  8. 8. This is last years Presentation, The Hyundai.
  9. 9. This, he showed this last year!
  10. 10. I saw this on YouTube
  11. 11. You want the Porsche and can’t drive the Hyundai.
  12. 12. ©2018 Seer Interactive • p15 Conflicted
  13. 13. ©2018 Seer Interactive • p16 Give 50% of my presentation from last year? + My Moz Preso? Or give you all brand new, less effective stuff?
  14. 14. Local
  15. 15. ©2018 Seer Interactive • p22 8 mover keywords in every NYC zip code
  16. 16. ©2018 Seer Interactive • p25 Moving company in Queens
  17. 17. Arrows = Queens Movers not ranking for the term “queens moving”
  18. 18. ©2018 Seer Interactive • p28 New Reality, I can find pockets where competitors can advertise / grow brand at the zip code level.
  19. 19. ©2018 Seer Interactive • p29 NYC Movers
  20. 20. Ecommerce
  21. 21. ©2018 Seer Interactive • p32 Client, product feed impact, I don’t really sell low end of the market
  22. 22. ©2018 Seer Interactive • p34 For every KW what % of PLAs are “below our price target”?
  23. 23. Amazon
  24. 24. How Do I Stack Up???
  25. 25. Desktop vs Mobile YouTube Impact
  26. 26. ©2018 Seer Interactive • p50 But on Mobile…
  27. 27. 500k URLS!
  28. 28. Bring Order
  29. 29. ©2018 Seer Interactive • p57 Hospital Client
  30. 30. ©2018 Seer Interactive • p58 Looking for categories that don’t add up
  31. 31. Let’s Drill Down on Shopping
  32. 32. I’m Spending On What?
  33. 33. 1 LP too many people
  34. 34. 0 mentions of durable or synonyms of durable
  35. 35. Take it up a level Level UP!
  36. 36. 1 vs Many
  37. 37. ©2018 Seer Interactive • p81 Yet for Organic…
  38. 38. ©2018 Seer Interactive • p83 To answer 14,680 Queries
  39. 39. Your LONG TAIL!! Is Longer Than You Think…
  40. 40. ©2018 Seer Interactive • p85 “Search term that spent $250 all year, in a $4MM account”
  41. 41. ©2018 Seer Interactive • p86 How many words look like that?
  42. 42. Client whose #1 competitor on desktop rankings in the top 20 (un Know Your Enemy
  43. 43. ©2018 Seer Interactive • p91 Top Competitor on Google YOUTUBE!!
  44. 44. ©2018 Seer Interactive • p92 5th Competitor Quora
  45. 45. Integrated Strategy
  46. 46. ©2018 Seer Interactive • p95 New Conversation, should we advertise?
  47. 47. ©2018 Seer Interactive • p99 Competitors you never would have told us
  48. 48. How do we stack up Part II
  49. 49. ©2018 Seer Interactive • p101 New Conversation: Of 114 domains, you are the one with the highest exposure to…
  50. 50. ©2018 Seer Interactive • p102 Mismatch on Landing Pages (Where Wikipedia is ranked #1, across 15 Million keywords)
  51. 51. How much content to produce
  52. 52. ©2018 Seer Interactive • p108 30 keywords 5 KWs/pg 6 pages?
  53. 53. ©2018 Seer Interactive • p111 So now when I hear… X KWs / Pg…
  54. 54. I’m Like
  55. 55. ©2018 Seer Interactive • p113 Let’s Dissect a Domain… Who should we pick?
  56. 56. Always Sort By Conv!
  57. 57. NEXT UP DING Pickup Next!
  58. 58. All about SPEED!!
  59. 59. ©2018 Seer Interactive • p126 Go investigate the page
  60. 60. ©2018 Seer Interactive • p128 New Conversation, can we do better?
  61. 61. ©2018 Seer Interactive • p130 DO NOT Skip the niche players
  62. 62. Gobbling up rankings
  63. 63. ©2018 Seer Interactive • p136 What has Big Data Done for Seer?
  64. 64. ©2018 Seer Interactive • p137 Prioritization Revenue Foucsed Recco’s Rely Less on Best Practices Accountability - Show Me Data Stronger Client Convos
  65. 65. ©2018 Seer Interactive • p138 Thank you!

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