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Social communities training_2012_atlanta


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A presentation on how to start social learning communities given at Training 2012 in Atlanta Georgia by Karie Willyerd.

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Social communities training_2012_atlanta

  1. 1. Fostering SocialLearningCommunitiesKarie WillyerdVice President, Chief Learning OfficerSuccessFactors© Copyright 2011. All rights reserved. 10/5/2011
  2. 2. Agenda• Why is now the time for social learning?• What is social learning?• What are social learning communities?• What should I do prior to launch?• How do I maintain and scale communities?• How do I measure social learning? 2
  3. 3. The 2020 Workplace The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today Available wherever books are sold 3
  4. 4. Three Forces Shaping theFuture of Work BY 2020: global access to markets Globalization and talent will reshape business BY 2020: five generations will be Demographics working side-by-side in organizations BY 2020: social media will connect employees, customers, and partners Social Web for immediate communication 4
  5. 5. Size of the Generations in US Now 90m 5 generations 70m BABY BOOMERS MILLENNIALS ??? 50m GENERATION X TRADITIONALISTS 30m GEN 2020 10m >1946 >1964 >1976 >1997 1997-? 5
  6. 6. Demographics Demographics2005 US Generation 2020 0 Millennials 25% Generation X 23% Baby Boomers 45% Traditionalists 8% 0% 20% 40% 60%
  7. 7. Demographics Demographics2010 US Generation 2020 0 Millennials 36% Generation X 22% Baby Boomers 38% Traditionalists 4% 0% 20% 40% 60%
  8. 8. Demographics Demographics2015 US Generation 2020 1% Millennials 45% Generation X 21% Baby Boomers 31% Traditionalists 3% 0% 20% 40% 60%
  9. 9. Demographics Demographics2020 US Generation 2020 7% Millennials 50% Generation X 20% Baby Boomers 22% Traditionalists 1% 0% 20% 40% 60%
  10. 10. What doMillennialsaround theworld want ata job? 10
  11. 11. Top 5 Things Millennials Want …From a boss:1. Will help me navigate my career path2. Will give me straight feedback3. Will mentor and coach me4. Will sponsor me for formal development programs5. Is comfortable with flexible schedulesMeister & Willyerd, Harvard Business Review, May 2010 11
  12. 12. Top 5 Things Millennials Want …To learn:1. Technical skills in my area of expertise2. Self management and personal productivity3. Leadership4. Industry or functional knowledge5. Creativity and innovation strategiesMeister & Willyerd, Harvard Business Review, May 2010 12
  13. 13. The #1 WayMillennialsWant to Learnis Informally:Mentoring &Coaching 13
  14. 14. Cisco’s Social Media Survey of Millennials• 2/3 will ask about social media during job interview• 56% will not take a job from a company that bans social media, or they will work around the ban• 1/3 prioritize social media access and mobility device freedom over salary• 41% say their company marketed their social access device and social media policy to recruit them• 68% believe corporate devices should be used for social media and personal use• 50% would rather lose their wallet or purse than smart phone• 70% believe being in an office is unnecessary 14
  15. 15. Email Is So Yesterday! 15
  16. 16. 25 Billion Tweets 700 Million on Facebook 70% Outside US 16
  17. 17. 4 Billion YouTube Videos Watched … A DayOn Average, 377 Videos Watched … A Month35 Hours of Video Uploaded … A Minute 17
  18. 18. Now Is theTime forSocialLearning 18
  19. 19. What is Social Learning? Social Learning is learning that happens by interacting with other people, able to be initiated by the learner, and enabled by digital technologies that provide both read and write capabilities. 19
  20. 20. How is This Different Than a Website?• The focus is on people providing content, not just content; you know who you’re getting your content from• Communities are more interactive, thus require more effort on the company’s part – community managers• The volume of content, and the currency of content, far exceeds nearly every website• Barriers to posting and collaboration are reduced or eliminated 20
  21. 21. What Powers Communities?Users, users, users!• Essential to build user base as quickly as possibleActivity. Every time a user returns, there needs to be new, fresh, interesting contentUsers interacting with usersUsers interacting with company experts 21
  22. 22. Prior to launch 22
  23. 23. Readiness Check List Future state solves a problem, such as:• Getting information out quickly to the field• Not enough budget to develop needed courses• Connecting silos• Dispersed workplace hard to train synchronously Training department willing to give up control Employee mix includes people comfortable with technology Policy in place for social media A few champions at senior levels Risk is managed; start with a pilot with a specific goal 23
  24. 24. Guidelines & PoliciesSocial media guidelines must be easily findable• for sample guidelinesSet the tone; community managers essential to ensuring tonePermissionsContent reviewCommunity owner responsibilities 24
  25. 25. Setting Goals – Some Examples• Provide an interactive area for employees and dealers to learn more about the community and its products and solution • Drive engagement to solve issues • Encourage sharing of success stories • Create a collaboration space • Up-to-date news source• Increase brand awareness• Build brand loyalty and affiliation• Encourage cross functional collaborationYour goals will define your community structure,resources required, and metrics 25
  26. 26. Recruit and Train CommunityManagers• The traditional roles of learning, such as facilitator or course author, do not prepare people to be online community managers• Look for people who have a strong online presence already• Send them to a social learning bootcamp or social marketing workshop 26
  27. 27. The Role of a Community Manager• Foster a sense of community that encourages greater engagement and investment from its members, and encourages word-of-mouth sharing for amplified impact on the community.• Moderate online conversations and events to make sure the posted topics are relevant and positive• Become a key contributor to the posts, blogs and tweets of the community• Increase community awareness of the tool, products and services• Welcome new members• Engage and motivate the community’s most active online influencers and advocates to ensure that their input is acknowledged• Provide community feedback to internal teams for the consideration of future programs. 27
  28. 28. Picking a Platform – Features List• Authoring – including screen capture and webcam; bundling of objects• Sharing – communities with forums, comments, rating, tagging• Security – to the object level• Findability – advanced search methods to ensure knowledge can be easily found• Metrics – essential to training functions• All from your browser, no downloads• Mobile• Signals – alerts to community members of new content 28
  29. 29. Recruit People & Content• Ensure community is pre-seeded with new content• One idea: Ask every person in the community to load a recent presentation, paper or policy that they believe represents some of their best work.• Recruit people in advance of launch to add content 29
  30. 30. Launching social learning
  31. 31. Marketing Must Be Social!• Email blast X 3 (minimum)• Include links to community in emails and marketing• Live events (may be virtual) to learn more about the community• Recruit bloggers pre-launch• Expert week• Be sure to send note to experts and their managers thanking for participation• “Spooky” week. Similar to Halloween TV programming, experts commit to posting on pre-determined themes• Staff a booth in common spaces, such as the cafeteria to demo the community• Run an annual social learning community ACE contest. (Award for Community Excellence) This awards a person, not necessarily a piece of content.• Have community manager contact members who have not visited site for two months 31
  32. 32. Provide Incentives• Implement a social equity feature• Best content of the month; provide reward such as community polo shirt; ongoing for at least a year• Tag! You’re It! Run a contest for a month. Provide a reward to the person who tags the most content.• Featured content. Put some cache around content specially selected for featured content. Have community manager send note to person and manager. 32
  33. 33. Keeping Content Current• Automatically triggered reviews• Rewards for people who flag old content• Community owners who inspire the addition of new content• Besides – most people don’t go past the second page of search! 33
  34. 34. Keep It Interesting & Stimulating• Goal is to make people feel they are out-of-touch if they don’t participate in community regularly• News feeds• Daily digests• “Fun” content; unleash your experts’ creativity• Planned events to allow nearly synchronous interaction• Rotating special programming/topics 34
  35. 35. Make It Easy to Use• Ensure policies don’t make collaboration and posting onerous• Encourage tagging to make content findable• Keep content short; unpack long presentations and eLearning courses into a series• Use a bundling feature when multiple documents need to go together, such as a tech spec and a tutorial• No training required! 35
  36. 36. Making Content & Experts Findable Is Key• Both finding and authoring content need to take as little time as possible• Tagging essential• Eliminate review cycles on authoring; every step of review will dramatically reduce contributions• Feedback needs to be provided quickly. There’s nothing more frustrating than taking the time to write a thoughtful question and then not getting any responses. 36
  37. 37. Scaling & Measuring Social Learning
  38. 38. Now That You’ve Piloted, What’sNext?• Pull is better than push• Align business needs to ensure successful execution of enterprise-wide launch• Continue deconstructing existing training materials and make available in nuggets• Get creative on viral marketing; look to your marketing department for ideas on how they are going social with customers 38
  39. 39. Establishing Metrics – Some Ideas• Determine which metrics best align with business goals• Cost savings: amount of content contributed by people outside of normal job duties; valuation of that content if created formally (# of pages or # of hours of content X formal creation $ rate)• Time savings; reduction in questions to experts• Engagement; turnover in targeted audience• Member-to-member interactions (measures community maturity)• Survey members to determine satisfaction; provide open- ended question for qualitative metrics (e.g., The SLC helps me in my job because …. ) 39
  40. 40. Is It Time toJoin theRevolution? 40