Research for distribution and production will samuel
IPC Media and Bauer Media Group
RESEARCH FOR DISTRIBUTION
IPC Media is the UK's leading consumer magazine
publisher, with more than 60 iconic media brands,
IPC creates content for multiple platforms, across
print, online, mobile, tablets and events.
They have three publishing divisions; IPC Connect,
IPC Inspire and IPC Southbank.
IPC Connect, is a mass market women's division
comprises famous women's weeklies including
Now, Chat and Woman; TV entertainment brands
including What's on TV, TVTimes and TV & Satellite
Week and the goodtoknow network. This division is less
appropriate to me as they deal with mainly women's
IPC’s men’s portfolio, IPC Inspire, has a wealth of
leisure brands including Country Life, Horse & Hound,
Rugby World and Decanter, as well as lifestyle brands
including Nuts, Mousebreaker and NME.This would be
the division best suited for my magazine as it already
distributes magazines such as NME and Uncut.
IPC Southbank is the upmarket women's division and comprises luxury
fashion brands including Marie Claire and InStyle, lifestyle brands
including woman&home and Essentials and home interest brands
including Ideal Home, Living etc and housetohome. Like the IPC
Connect, this division would be less appropriate to me as they deal with
mainly women's magazines.
Bauer Media Group is one of the leading publishing and distributors in
the UK, having a worldwide circulation of magazine titles at about 38
million magazines a week. They would be a great distributor for my
magazine as they already publish and distribute magazines such as
Kerrang!, MOJO, and Q.
BAUER MEDIA GROUP
The only limitation of using Bauer Media Group would be that Bauer caused
controversy with its attempt to unilaterally impose a new contract on all
photographers and writers, which takes away their copyright and off-loads
liability for libel or copyright infringement from the publisher onto the
contributor. 200 photographers and writers from Q and Bauer's other music
magazines, Kerrang! and MOJO were reported as refusing to work under the
new terms. This may be an issue if people think we are working with corrupt
companies, but it does not seem an issue for the publicity of MOJO, Kerrang!
LIMITATION OF USING BAUER
Overall, I think the most suitable distribution group to use is IPC
Inspire, because the magazines that they produce at the moment, such
as NME best suit my magazine, they have the same target audience as
my magazine so they will understand the ethos that I am trying to
convey with my magazine.
I have chosen the IPC Inspire division of IPC because they handle
music magazines such as Uncut or NME, whereas IPC Connect, or
Southbank more deal with women’s fashion magazines or home
magazines such as Ideal Home or InStyle.