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Cases de SEO: SEO Camp 2009 / Willie Taminato

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Apresentação de Cases de SEO para o SEO Camp 2009

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Cases de SEO: SEO Camp 2009 / Willie Taminato

  1. 1. Cases de SEO<br />Willie Taminato<br />@williet<br />willie@midiadigital.com.br<br />
  2. 2. 2009<br />Um bom ano para SEO<br />
  3. 3. Ingredientes para um bom trabalho de SEO?<br />
  4. 4. Para fazer um bom trabalho é necessário um bom profissional de SEO.<br />
  5. 5. Mas para fazer um trabalho<br />você vai precisar de:<br />EXCELENTE<br />
  6. 6. SEO!<br />Um cliente que acredite na importância do SEO<br />
  7. 7. SEO!<br />De um profissional de SEO, com poder de decisão gerencial<br />
  8. 8. SEO!<br />De uma equipe multidisciplinar, com skills diferentes, otimizando desde o início do projeto<br />multidisciplinar<br />
  9. 9. SEO é praticamente 80% estratégia e 20% de execução<br />
  10. 10. SEO é praticamente 80% estratégia e 20% de execução<br />nada piorpra um profissional de SEO do que um menu PERFEITAMENTE otimizado com links emjavascript.<br />
  11. 11. E dos trabalhos que o SEO tem que fazer, são 2 os principais:<br />
  12. 12. 1. Aplicação das melhores práticas já conhecidas de SEO.<br />
  13. 13. 2.<br />Entender o buscador<br />
  14. 14. 2.<br />Entender o buscador<br />Entender os usuários<br />
  15. 15. 2.<br />Otimizar as páginas para que elas continuem beneficiando usuários, clientes e os buscadores.<br />continuem<br />
  16. 16. Isso porque:<br />Os algoritmos mudam constantemente.<br />
  17. 17. Cases de SEO<br />...ou as idéias que tiveram os 20% de execução com sucesso<br />
  18. 18. Idéia: Link Building para a segunda posição.<br />
  19. 19. 1<br />2 seu resultado<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br />11<br />12<br />13<br />14 2º resultado<br />15<br />16<br />17<br />18<br />19<br />20<br />
  20. 20. 1<br />2 seu resultado<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br />11<br />12<br />13<br />14 2º resultado<br />15<br />16<br />17<br />18<br />19<br />20<br />Link building para o segundo resultado<br />
  21. 21. Link building para o segundo resultado<br />1<br />2 seu resultado<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br />11 2º resultado<br />12<br />13<br />14<br />15<br />16<br />17<br />18<br />19<br />20<br />
  22. 22. O resultado irá agrupar com o melhor posicionado jogando todos os demais para baixo.<br />1<br />2 seu resultado<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10 2º resultado<br />11<br />12<br />13<br />14<br />15<br />16<br />17<br />18<br />19<br />20<br />
  23. 23. O resultado irá agrupar com o melhor posicionado jogando todos os demais para baixo.<br />1<br />2 seu resultado<br />3 2º resultado<br />4<br />5<br />6<br />7<br />8<br />9<br />10<br />11<br />12<br />13<br />14<br />15<br />16<br />17<br />18<br />19<br />20<br />
  24. 24.
  25. 25.
  26. 26. Hmm, mas dá pra fazer mais coisa com isso aí....<br />
  27. 27. 1<br />2 Concorrente<br />3 Concorrente 2<br />4 Seu site<br />5<br />6<br />7<br />8<br />9<br />10<br />
  28. 28. Adicionar o num=9 como parâmetro na url de busca<br />http://www.google.com.br/#hl=pt-BR&safe=off&q=seguro+auto&meta=&aq=f&oq=seguro+auto&fp=f084028f1f853bc&num=9<br />1<br />2 Concorrente<br />3 Concorrente 2<br />4 Seu site<br />5<br />6<br />7<br />8<br />9<br />Exibe página somente com 9 resultados<br />
  29. 29. Caso o concorrente esteja virtualmente na posição 10, ele “perde” o double listing e você “ganha” uma posição.<br />1<br />2 Concorrente<br />3 Concorrente 2<br />4 Seu site<br />5<br />6<br />7<br />8<br />9<br />x<br />
  30. 30. 1<br />2 Concorrente<br />3 Concorrente 2<br />4 Seu site<br />5<br />6<br />7<br />8<br />9<br />10<br />11 qualquer site<br />12<br />13<br />14<br />15<br />16<br />17<br />18<br />19<br />20<br />
  31. 31. Link building para qualquer site, para ocupar a 10ª posição<br />1<br />2 Concorrente<br />3 Concorrente 2<br />4 Seu site<br />5<br />6<br />7<br />8<br />9<br />10<br />11 qualquer site<br />12<br />13<br />14<br />15<br />16<br />17<br />18<br />19<br />20<br />
  32. 32. Ganhou uma posição.<br />1<br />2 Concorrente<br />3 Seu site<br />4<br />5<br />6<br />7<br />8<br />9<br />10 qualquer site<br />11 Concorrente <br />12<br />13<br />14<br />15<br />16<br />17<br />18<br />19<br />20<br />
  33. 33. Idéia: Serviços e Notoriedade<br />
  34. 34. Criar um widget para ser inserido dentro dos sites para efetuar uma busca por produtos e serviços locais.<br />Ex.:<br />Encontre Restaurantes em Curitiba.<br />
  35. 35. Contato com prefeituras sugerindo o widget para enriquecer o conteúdo, até como prestação de serviços para os usuários.<br />
  36. 36. 397 links de dominios .gov.br<br />Às vezes, não colocavam a caixa, mas colocavam um link.<br />
  37. 37. Lojas pequenas, buscam por notoriedade.<br />Só assim conseguem a confiança do consumidor para efetuar as vendas.<br />
  38. 38. Após uma avaliação, esses sites recebem um selo confirmando esse status.<br />
  39. 39.
  40. 40. Idéia: “domainrental”<br />
  41. 41. Necessidade: posicionar os resultados para busca local.<br />
  42. 42. 1) Encontrar um site com bons rankings para a busca local.<br />
  43. 43. 1) Encontrar um site com bons rankings para a busca local.<br />Auditoria de SEO<br />
  44. 44. 2) Subir a base de dados de busca local neste site.<br />
  45. 45. Antes da base<br />Depois da base<br />
  46. 46. 3) Aguardar o crawling e indexação<br />
  47. 47. 4) Redirect 301<br />
  48. 48. Antes<br />Depois<br />
  49. 49. Antes<br />Aumento de 120% no volume de visitas orgânicas<br />Depois<br />
  50. 50. Avisoimportante!<br />O conteúdoquefoicolocado no &quot;domínio de aluguel&quot;émuitomaisinteressanteerico do queoconteúdoqueexistialá antes.<br />Então, posicionarbemesseconteúdo, certamenteajudoumuitoosusuários a encontrar as informaçõesqueelesestavamprocurando.<br />
  51. 51. SEO<br />étrabalharparaotimizarparaosusuários<br />(beneficiandonossosclientes)<br />atravésdo Google enão contra o Google.<br />
  52. 52. Idéia: “Sites que nascem sabendo.”<br />
  53. 53. “Se vocêredirecionarapenasalgumaspáginas de um domínioantigopara um domínio novo, grande parte darelevância do domínio(outodaela) étransferidaparao site redirecionadosemquevocêperca a relevância do domínioantigo”<br />
  54. 54. 1) Site antigo com bonsposicionamentosparatermosquequeremosrankear no site novo.<br />
  55. 55. 2) Redirect 301 dessaspáginas no lançamento do site<br />
  56. 56. 70 mil visitas/dia no primeiro mês<br />Lançamento<br />
  57. 57. Idéia: <br />// Ocupação de territórios online <br />// search optimization x search engineoptimization<br />
  58. 58. Otimização no trabalho de redesenho.<br />Redirecionamento 301 do site antigo para o novo.<br />
  59. 59. Otimização no trabalho de redesenho.<br />Redirecionamento 301 do site antigo para o novo.<br />Bê-a-bá OK! <br />
  60. 60. (<br />
  61. 61. Intenção da busca<br />80% da navegação começa através de um buscador.<br />
  62. 62.
  63. 63.
  64. 64. Apropriação de territórios on-line<br />
  65. 65. Pense no nome “domínio”<br />
  66. 66. 1 Domínio na internet<br />=<br />1 território<br />
  67. 67. Nesse contexto, a Tecnisa seria a Nova Zelândia.<br />
  68. 68. Tem muito mais coisa lá fora!<br />
  69. 69. + de 1 Domínio na internet<br />=<br />Vários territórios<br />
  70. 70. Aumento da influência.<br />
  71. 71. Otimização para a experiência de busca e não apenas para buscadores.<br />Search optimization<br />e<br />Search EngineOptimization<br />
  72. 72. )<br />
  73. 73. Reflexos da ocupação de territórios online no Google<br />
  74. 74.
  75. 75. Aplicação da técnica em produtos?<br />
  76. 76. Teste, Otimize. <br />
  77. 77. Muito obrigado!<br />Willie Taminato<br />@williet<br />willie@midiadigital.com.br<br />

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