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Searchlabs 2010 - Metodologia funcional de SEO - Willie Taminato

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Apresentação sobre Metodologia Funcional de SEO para o Searchlabs 2010.

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Searchlabs 2010 - Metodologia funcional de SEO - Willie Taminato

  1. 1. SEO: Fases de uma Metodologia Funcional#Searchlabs<br />Willie Taminato<br />willie@midiadigital.com.br<br />@williet<br />
  2. 2. Dicas e Cases de SEO:<br />http://www.slideshare.net/williet<br />
  3. 3. Otimização da estrutura do site e textos de links<br />Refino da estratégia e táticas<br />Otimização das páginas do site<br />Link Building<br />Avaliação de KPIs<br />Diagnóstico<br />1ª Etapa<br />2ª Etapa<br />Diagnóstico e Cronograma<br />Estratégia de palavras-chave<br />Redação de titles<br />Redação do Snippet<br />Revisão do conteúdo<br />Keywordresearch<br />KeywordMapping<br />SEO ScoreCard<br />Análise dos pilares de SEO<br />Estrutura de URLs<br />Anchor Texts<br />Revisãodanavegaçãointerna<br />3ª Etapa<br />4ª Etapa<br />SEO ScoreCard<br />Análise dos pilares de SEO<br />Dashboards semanais<br />Relatóriosmensais<br />
  4. 4. Ambiente<br />Execução<br />Evolução<br />
  5. 5. Antes – O Ambiente<br />
  6. 6. SEO tem que ter apoio gerencial. #searchlabs<br />
  7. 7. SEO<br />Imagem: http://wallpaper-s.org/36__The_Godfather,_1972,_Marlon_Brando,_Al_Pacino,_James_Caan.htm<br />
  8. 8. Prioridade da semana:<br />Inclusão de um campo no cadastro ou AltTexts?<br />
  9. 9. Prioridade da semana:<br />Inclusão de um campo no cadastro ou AltTexts?<br />
  10. 10. SEO deve ter sua própria lista de prioridades. #searchlabs<br />
  11. 11. Prioridade da semana:<br />Titles ou URLs amigáveis?<br />
  12. 12. SEO tem que ser implementado. #searchlabs<br />
  13. 13.
  14. 14. Otimização da TitleTag<br />Mudança<br />
  15. 15. Home page em flash<br />1<br />1 –Retirada de home page em flash para uma versão em HTML<br />
  16. 16. Somente link building (sem implementações onpage)<br />
  17. 17. Site que já nasce otimizado<br />
  18. 18. Javascript no menu<br />Mudança<br />
  19. 19. Erro no Robots.txt<br />Mudança<br />
  20. 20. Por que caiu ou subiu? <br />Em SEO nem sempre teremos as respostas. #searchlabs<br />
  21. 21. SEO - na maioria dos casos - é um trabalho reativo.<br />#searchlabs<br />
  22. 22. x<br />Imagem: http://wallpaper-s.org/36__The_Godfather,_1972,_Marlon_Brando,_Al_Pacino,_James_Caan.htm<br />
  23. 23. ... e se o Google decidir rankear melhor sites em flash?<br />@williet<br />
  24. 24. IT pra SEO tem que ser flexível e ágil pra mudanças rápidas. #searchlabs<br />
  25. 25. Durante – A execução<br />
  26. 26. Imagem: http://www.whatdoctorsthink.com/young-doctor.jpg<br />
  27. 27. Diagnóstico de SEO é semelhante a uma visita ao clínico geral. #searchlabs<br />
  28. 28. SEO<br />Imagem: http://www.xaraxone.com/FeaturedArt/zeb/assets/images/guru.jpg<br />
  29. 29. Palavra-chave na title<br />URL Otimizada<br />Snippet bem redigido e com call to action<br />
  30. 30.
  31. 31. Palavra-chave na title<br />URL Otimizada<br />Snippet bem redigido, com call to action<br />Imagem: http://www.xaraxone.com/FeaturedArt/zeb/assets/images/guru.jpg<br />
  32. 32. Inspire-se pelas dicas de SEO dos gurus mas teste na sua própria realidade. #searchlabs<br />
  33. 33. SEO ScoreCard<br />Pontuação<br />5<br />2<br />4<br />Nível de otimização<br />1<br />4<br />2<br />Indicadores<br />Title<br />Description<br />URLs<br />...<br />
  34. 34. SEO Playbook<br />Rotinas de análise pré-definidas para geração de otimizações.<br />
  35. 35. Rotina Landingpage<br />Quantas páginas do meu site trazem visitas orgânicas?<br /><ul><li> Verificar páginas indexadas
  36. 36. Verificar quantas trazem visitas</li></li></ul><li>Análise 1<br />Em um site de 100 páginas 20 me trazem visitas.<br /><ul><li> Revisar estrutura do site
  37. 37. Revisar anchortexts internos
  38. 38. Revisar conteúdo duplicado
  39. 39. Link building para páginas mal posicionadas ...</li></li></ul><li>Análise 2<br />Em um site de 100 páginas 80 me trazem visitas.<br /><ul><li> Revisar rankings
  40. 40. Verificar palavra-chave que traz visita x landingpage
  41. 41. Link building para o segundo melhor resultado (Double listing)</li></li></ul><li>
  42. 42. Links<br />Continuam importantes...<br />...e sempre serão para a estrutura de buscadores atuais.<br />
  43. 43. Depois - Evolução<br />
  44. 44. Reserve tempo para pesquisas, testes, leituras.<br />
  45. 45. Social Search<br />Quem melhor pra me dar uma resposta do que alguém que me conhece bem?<br />
  46. 46. Tipos de busca<br />
  47. 47. Mobile Search<br />Mobilidade. Personalização. Contexto.<br />
  48. 48. Buscar novas técnicas de otimização para novas formas de busca. <br />#searchlabs<br />
  49. 49. Otimizar para a experiência de busca, não somente buscadores. Search Optimization.<br />#searchlabs<br />
  50. 50. Fridge search<br />
  51. 51. Muito obrigado!#Searchlabs<br />Willie Taminato<br />willie@midiadigital.com.br<br />@williet<br />

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