W4 A2 Andrews_W


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This is my week 4 assignment 2 marketing assignment.

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W4 A2 Andrews_W

  1. 1. Idea Book
  2. 2. Table of Contents Photographers Lighting Branding Camera Equipment Backdrops Products References 3 6 9 12 15 18 21
  3. 3. Photographers I think that one can find inspiration in just about anything. Being a portrait photographer has been playing in my head for the longest. It feels like the right direction that I need to be going with my photography skills. It can be some of the great portrait photographers like Annie Leibovitz, Michael Muller, and Mark Seliger. There are many portrait photographers that inspire me but I love the styles that these photographers possess. I don’t plan on being a shadow of the photographers that inspire me but do see myself borrowing some of the angles and lighting techniques from these artists. With that being said, I would like to be able to show the closeness and beauty in all of the portraits that I capture. I like to shoot all types of personalities and ages can range from newborn to senior. It can be achieved in a studio setting where I am in control of the lighting or we can go natural and capture the lighting that the world provides. It is all about capturing an image that I am proud of and it makes me feel better to see a client really satisfied. Right now, my current portrait portfolio contains only studio setting portraits. I plan on shooting with a couple of clients later in the week in natural outside settings to expand my portfolio. I really love to hear what others can tell me on bettering the images that I present. I am a work in progress.
  4. 4. Photographers The two above images are nice to me in different kind of ways. The first image is from Michael Muller. I think that the image that was captured of Washington is nice. I like the lighting ratios, the background separation, and the pose that was used in this image. The next image is from Mark Seliger. It is a capture of Steven Spielburg. I like the dramatic set-up in this image. It has a lot going on like the personality of Spielburg. The lighting is even and the props add to the character that is the main subject of the capture. It seems to me like the lion signifies that Spielburg is a beast in his profession.
  5. 5. Photographers I touch into some of the local inspiration for this part of this assignment. I stated with an artist by the name of Carlton Mackey. I like the website that he has for viewing. It is really clean. I like the whole layout of his website. I chose the two above images from Mackey because I like the style. The images aren’t overly edited. He kept things simple with the editing aspect of the two images. I think that the image on the left has a nice filter and I like the play with the negative space. The image on the right from Mackey has a simple layout with a yesteryear filter. I like the concept with this shot. It is a grandmother with her grandchild. I look at images like this and it makes me smile because memories are preserved.
  6. 6. Lighting I love being in control of the lighting that I can produce in a studio setting. It can be a simple one strobe set-up with a reflector to a five strobe set-up. The possibilities are crazy when it comes to lighting techniques in the studio. Also, one must be nice with metering and ISO settings when it comes to capturing dramatic lighting. Having knowledge of using your camera setting is also a must when it comes to capturing light. I am sure that most of us know about balance settings and aperture settings when it comes to lighting your subjects. Lighting can get creative with the use of gels and barn doors to control lighting.
  7. 7. Lighting Right now, I know that I need to upgrade things in this department. I only have reflective umbrellas and shoot through umbrellas for shooting assignments. I know that I need some new alien bees and some soft boxes. But, I make the most out of the lighting equipment that I have to work with. And, I am slowly trying to save up for a better lighting set-up. I know that I need more practice shooting with strobes in a natural environment. Everything gets better with practice and experimenting. In the lighting section, the first image shows how using gels can affect your lighting. The options are endless when you play with things that alter and modify light. The first image is from an artist by the name of Kay Fenech. This image shows how gels look on skin. I think that it can add a different feel to you images. I want to try using gels in a dark setting. The next image that I have in this section is by Shaun Dunmall. It is a really nice image of a water lily. I love the hard black in this image. The subject is lit up just a little, but it really stands out with the negative space that is in the image.
  8. 8. Lighting The above examples are some nice images of creative lighting. I think that lighting is the very important. It is amazing how creative lighting can change things. It is a big duty of the photographer to be as creative as they can when it comes to lighting. Lighting can be as simple as natural lighting to really complex studio set-ups. The possibilities are endless when it comes to lighting, but it takes a creative photographer to capture theses things
  9. 9. Branding I am starting to get a grip on branding. It is like creating a name for yourself and the items that you include yourself with should match your overall image. Everything should flow together nicely when it comes to business cards, promotional materials, web layouts, and design. I have big hope of being successful with branding on my end. I have a couple of older business cards that need to be updated. I think that a revamp of some of the images that I have collected and investing in a logo and a website with help me out a great deal. I also must note the 5 P’s in this part of my idea book. These rules are very important to know about if you are trying to stay competitive in any type of business. Once you get a good grasp on the 5 P’s concept, one can understand how to adjust accordingly to numerous situations. It is all about how you present yourself and the product that you push along with the pricing and people that you attract with your brand. I know that I am a long way away from being a powerhouse when it comes to putting a brand that stands out. But, I think that I will get on the right track with this class.
  10. 10. Branding The above examples are successful images of branding. Branding is an important tool with marketing. It is selling yourself. Everything that you are showing to the world should represent the brand that you vision. The first image is a brand off of Proctor and Gamble. They branched off of their domination into the detergent game. And, I think that everyone that purchases shoes can tell the brand in the next image.
  11. 11. Branding Next, I found a brand logo that I was interested in. The name of the business is Katrin Photography. She has a lotus as her logo and the name says lotus lens. This marks her brand. She has a name that the world can associate with her business. It looks like a fairly simple design but I like the simplicity. The next image is another nice logo that I came across. I have learned that sometimes keeping things simple is the way to go.
  12. 12. Camera Equipment Right now, I have Canon Rebel EOS. But, I am gunning for a newer Canon with video capabilities. I also need to update the strobes that I have. At the time of purchasing my strobes, I didn’t have sufficient cash to get the ones that I truly wanted. I have a standard lens and a bigger lens with a nice zoom. I wish that I could gain access to the telephoto lenses that I see the photographers using at football and baseball games. Camera equipment is a vital to the photographer. One must keep the correct tools to get the job done. These items include camera, lenses, filters, light meters, extra batteries, and memory cards. It is also important to have the right software for editing and printing, as well.
  13. 13. Camera Equipment
  14. 14. Camera Equipment Camera equipment that I touched on this week was ring lights and light modifiers. The image on the left shows how a ring light looks. I found this interesting because the ring light isn’t one that you would purchase from a camera store. David Jackson put it together himself at a fraction on the price. I found that to be really cool. The honeycombs can be used to create tight beams of light.
  15. 15. Backdrops I feel that having backdrops is vital in studio shooting. Right now, I only have simple colors like black, white, and red. The backdrops are alright, but I prefer to use seamless backdrops so that you don’t have to worry about wrinkles and crazy lines while shooting. I would also love to invest in some nicely painted backgrounds and amazing props to really make my clients stand out. I have thought about getting acquainted with using a green screen for extra effects to images that I capture. Backdrops can come in all types of styles. Some people use natural backgrounds. While others use set-ups that they can purchase to use in shooting situations. All are important to compliment the subject that you are shooting.
  16. 16. Backdrops
  17. 17. Backdrops The backdrops that I found this week were posted by a person by the name of Ashok Bachu. They are some high resolution backdrops that look really nice. I like the abstract on the left. It reminds me of a painting by a famous artist. The one on the right looks like a window looking into neighborhood setting. I like it because of the texture that surrounds the view of the scene.
  18. 18. Products I think that there a numerous products that I could display beside the images that I produce. Being able to create custom sized prints, frames, shirts, calendars, photo books, magnets, and stickers would be a great way to boost profits. It would be nice to get paid for more than just capturing and editing, but it seems like it would cost a little more to keep up items like this. Items like this might make the prices that I have jump a little depending on the demand of the products that I have to offer. The different products that one can product to their clients are endless. It can be discs to show a slideshow with music. It can be books put together to tell a story for someone that has had a special event like a wedding or a party. If your printing skills are serious, one can put a capture on just about anything in these times. But, the client has got to want it and the photographer must display their products, so that, people know that you are pushing more products than just your photography skills.
  19. 19. Products
  20. 20. Products Last, I found more interesting products that one could use with their photography. I found that you can use flash drives instead of disks to give to clients. They can be customized to fit your brand or client’s needs. The second thing that I found was something called sticky albums. It is an app that one can have to deliver image to one’s mobile device. I found this to be convenient in this age of technology.
  21. 21. References Bachu Ashok. Incredible Pictures: Studio Backdrops. 2012. Web. 9 July 2013. < http://incrediblepics.blogspot.com/2012/06/studio- backdrops-high-resolution.html> Bargh Peter. Creative Lighting Tutorial For Still Life Photography. ephotozine. 2011. Web. 1 July 2013. http://www.ephotozine.com/article/creative-lighting-tutorial-for-still- life-photography-4879 Burr Liz. Branding Myself Without Losing Myself. 2011. Web 2 July 2013. http://www.lizburr.com/personal-branding
  22. 22. References Carino Rey Francis. Klein Blog Sites. 2012. Web 2 July 2013. < http://kleinblogsites.blogspot.com/2012/11/adding-measurements-to- photography.html> Casey Lara. Making Brands Happen. Cyn Kain. 2013. Web. 9 July 2013. < http://www.makingbrandshappen.com/blog/wp- content/uploads/2011/11/CynKain_newsite.png> Dunmall Shaun. Water Lilly. Tib. 2013. Web. 9 July 2013. http://theinspirationblog.net/showcases/dark-mysterious-20-examples- of-low-key-photography/
  23. 23. References Fenech Kay. Workshop. Kay Fenech 2010. Web. 9 July 2013. < http://kayfenech.blogspot.com/2010/12/workshop.html> Guy Damon. Photokonnexion. Web. 2013. 9 July 2013. < http://www.photokonnexion.com/?page_id=8985> Harris Cindy. N.Cindy Harris. 2011. Web. 2 July 2013. < http://newevolutiondesigns.com/25-free-nature-hd-backgrounds>
  24. 24. References Jackson David. Jackson & Co. David Jackson. 2013. Web. 9 July 2013. < http://www.davidejackson.com/blog/2008/08/26/ghetto-ring-light- tutorial/> James Geoffrey. Inc..Cheer. 2012. Web. 2 July 2013. http://www.inc.com/geoffrey-james/brand-winners-and-losers-of- 2012.html?nav=featured Harris Cindy. N.Cindy Harris. 2011. Web. 2 July 2013. < http://newevolutiondesigns.com/25-free-nature-hd-backgrounds>
  25. 25. References Mackey Carlton. Jevon Neely. 2013. Web. 9 July. http://www.mytruevision.com/hope.html Mackey Carlton. Geoff Yu. 2013. Web. 9 July 2013. http://www.mytruevision.com/ Margolis Lauren. Photoshelter. Katrin Photography. 2013. Web. 9 July 2013. < http://blog.photoshelter.com/2013/01/10-brand-building- secrets-for-photographers/>
  26. 26. References Martin Anita. Pinhole Pro. Anita Martin. 2012. Web 2 July 2013. < http://pinholepro.com/magazine/2012/12/how-pinhole-pro-changed- your-business/> Muller Michael. Portrait Denzel Washington.Michael Muller. 2013. Web. 1 July 2013. http://www.mullerphoto.com/#/13506 Paguyo Nuel. Photography Unfiltered. Nuel Paguyo. 2011. Web 2 July 2013. http://www.catherinehall.net/blog/2011/12/13/twit-photo-guest- quest-winners/
  27. 27. References Rainey Joshua. Prints/Products. Joshua Rainey Photography. 2013. Web. 2 July 2013. < http://joshuaraineyphotography.com/clients/prints/> Sharboneau Evan. What’s in My Camera Bag?. Evan Sarboneau. 2011. Web 2 July 2013. < http://photoextremist.com/photographic- equipment> Seliger Mark. Steven Spielburg.Mark Seliger. 2013. Web. 1 July 2013. http://www.managementartists.com/photography/mark- seliger/portfolio/steven-spielberg
  28. 28. References Swanson Jamie M. The Modern Tog. 2012. Web. 9 July 2013. < http://www.themoderntog.com/stickyalbums-mobile-marketing-for- photographers> Swanson Jamie M. The Modern Tog. 2012. Web. 9 July 2013. < http://www.themoderntog.com/why-i-switched-to-flash-drives-instead- of-dvds-and-why-you-should-too> Talkington Jim. Location Photography Gear. 2008. Web. 2 July 2013. < http://www.prophotolife.com/packing-for-location-photography/>