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Lead Nurturing Campaigns

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Lead Nurturing Campaigns

  1. 1. Lead Nurturing Campaigns Because not Everyone’s Ready at the Same Time
  2. 2. <ul><li>Consists of a series of messages </li></ul><ul><li>Delivered to contact list based on common qualities </li></ul><ul><li>Put the right message in front of the right person at the right time </li></ul><ul><li>Two types: </li></ul><ul><ul><li>Warming </li></ul></ul><ul><ul><li>Omnipresent </li></ul></ul>What is a Lead Nurturing Campaign?
  3. 3. Warming Campaigns <ul><li>Action based </li></ul><ul><ul><li>Target market must take action after receiving your messages in order to learn more </li></ul></ul><ul><ul><li>Users move themselves through the process </li></ul></ul><ul><li>Pre-defined conditional logic times communications and selects messages based on users actions </li></ul><ul><li>Well suited for emerging markets </li></ul><ul><ul><li>Messages build upon one another </li></ul></ul><ul><ul><li>End goal is peaking interest in a solution </li></ul></ul><ul><li>Messages are based upon the pain that solution solves </li></ul>
  4. 4. Implementing a Warming Campaign <ul><li>Map out the individual messages you intend the contact to receive </li></ul><ul><li>Send an initial piece out to your house list </li></ul><ul><li>Each contact who clicks through the email to your content will be queued up for the next message </li></ul><ul><li>Those who lose interest will opt out by not taking part in your call to action </li></ul><ul><li>Those who remain interested until the end should be personally contacted by a sales member </li></ul>
  5. 5. <ul><li>Linear in design </li></ul><ul><ul><li>Non-action based </li></ul></ul><ul><ul><li>Planned in intervals </li></ul></ul><ul><ul><li>Messages are sent regardless of response </li></ul></ul><ul><li>Chance for the company to always be on the mind of a potential client </li></ul><ul><li>Focused on repetition and consistency </li></ul><ul><li>Let’s a company’s list know that they are available and offer the best product or service </li></ul><ul><ul><li>Usually sent to a list of people who will see value in a product but may only need it in the future </li></ul></ul><ul><ul><li>Suited for mature markets so that companies can stay “top of mind” </li></ul></ul><ul><li>It’s all about being ready for when a prospective client is ready to buy </li></ul>Omnipresent Campaigns
  6. 6. Starting a Lead Nurturing Campaign <ul><li>Define your target market </li></ul><ul><ul><li>Think of people who are willing to buy the product </li></ul></ul><ul><ul><li>Build groups of people from the house list that share common pains or needs </li></ul></ul><ul><li>Develop the content you need before launching the campaign </li></ul><ul><li>Decide on a frequency </li></ul><ul><li>Launch your campaign to a selected list </li></ul><ul><ul><li>Set up rules to include others in the campaign if you feel it is necessary </li></ul></ul>
  7. 7. Benefits <ul><li>Consistency </li></ul><ul><li>Once it is started, there is little work to be done </li></ul>
  8. 8. Call to Action <ul><li>Full report : http://crunk.starrtincup.com/leadnurturing </li></ul><ul><li>William Tincup </li></ul><ul><li>W: www.starrtincup.com </li></ul><ul><li>E: tincup@starrtincup.com </li></ul><ul><li>P: 817-204-0400 </li></ul>

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