Personal Branding For Job Search

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Personal Branding For Job Search

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Personal Branding For Job Search

  1. 1. How to build personal branding for job search By William Tan
  2. 2. What is a brand
  3. 3. Why do you choose one brand over the other?
  4. 4. Brands are… Brands are born of experience and reflect trust It is a measure of reputation Perception in the mind of a consumer
  5. 5. Why do you need a personal brand?
  6. 6. Purposes of Personal Branding  Creating a “trademark” around your name and career  Communicating your skills, personalities and values  Building reputation, grow your network  Achieving your career goals
  7. 7. This is what we do
  8. 8. Branding Toolkits
  9. 9. How & Where do you “market” yourselves?
  10. 10. So what exactly are brands?  Brands are verbs. YOU are a BRAND. People know you by verbs.  “Apple Thinks Different”  “Sony Dreams”  “IBM Solves”  “ Virgin Enlightens”
  11. 11. What personal brands are not?  Branding is Not about self promotion, it is about self differentiation  Not about how many people know you but how do they know you
  12. 12. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
  13. 13. Develop Personal Statement Elevator Speech
  14. 14. Personal Statement What value you provide (what problem do you solve) How you do it uniquely (your USPs) Whom you do it for (your target audience)
  15. 15. Examples – Personal Statement  Inspire people to transform “stuck” career management plans to vibrant opportunity creating strategies. – Career Coach I help businesses and individuals build and promote lasting brands. – Ryan Rancatore
  16. 16. More Examples…  I love helping people to develop a unique Personal Brand. A brand that represents who they are on the inside and expresses itself authentically on the outside. – Malcolm Levene  I help people to transform their businesses, their careers and their lives. – John Purkiss
  17. 17. Guidelines Target your audience  Stay authentic  Make it punchy and memorable  Keep it reasonably short  It isn’t cast in iron  Call to action 

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