How to Determine Your Jumping-On Point


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How to Determine Your Jumping-On Point

  1. 1. How to Determine Your Jumping-On PointThe number of new technology solutionsgeared toward helping companies dobusiness better increases every day. Twoareas where this is particularly true arecustomer communications and CRM tools.While every new release claims to be thedefinitive answer to all of your company’swoes, it is tough to determine when toadopt a new system and when to hold off.Businesses that blindly cling to old tools aredoomed to be left behind, while others that jump too quickly to the latest and greatestsolutions will run up expenses quickly while seeing little or no ROI. Following are a few keyconsiderations that will guide you in choosing the best technology to fit your business.Fit the Product to the PlanThis may seem like an obvious suggestion, but one need only turn to the gross misuse ofsocial media to see that many businesses adopt new tools without any real understandingof their purpose. Any tool you adopt should tie back to specific goals. Simply having the toolmeans nothing if it is underused or poorly implemented. The old adage of “if it ain’t broke,don’t fix it” applies here. Rather than trying to fit a plan into the constraints of a popularnew technology, look inward to your business goals then determine what tools will helpachieve them. Create a list of your needs and compare each tool against how well it willanswer those needs. Further, be sure that you have a system in place that will allow youmeasure the value of these tools so you can determine which strategies are the mostprofitable for you.Ensure Internal CompetencyOnce you have chosen a tool, you need to make sure there are best practices in place for itsuse. For instance, many businesses implement a costly CRM system with incredibly diversefunctionality only to use it as a fancy address book. Technology expenses (particularlyin SaaS offerings) are ongoing and often drain resources. Therefore, it is essential toprovide training while issuing protocols that ensure that everyone derives maximum value
  2. 2. from new technology. It pays to revisit these protocols often, particularly after majorupdates or new add-on implementations, to guarantee that your team maintainsproficiency. If you deem it too time consuming or costly to invest in training, then it is bestto hold off on the purchase.Prioritize EfficiencyIn sales-focused organizations, outward facing tools often seem the most attractive forenticing and marketing to customers. However, your best tools are always your humanresources, so any products that make their lives easier (and thus more productive) shouldalways be your first investment. Time tracking tools give you insight into employeeactivities and can help determine which processes give employees the most headaches.Additionally, such tools can help diagnose and correct project costs before they spiral outof control, preventing costly and frustrating setbacks down the line.Technology is an incredible thing, but because every business has an equal opportunity toacquire new tools, the marketplace will favor those who make these decisions intelligently.Make your selections with an emphasis on goals, competency and efficiency, and you willbe able to leverage them for maximum profitability within your organization.Reference Link: