• All pursuasive messages have several
– Primary Purposes:
• To have the reader act.
• To provide enough information so the reader knows
what to do
• To overcome any objection that might prevent or delay
Module XII Cont.
• Secondary purposes:
– To build a good image of the writer.
– To build a good image of the writer's organization.
– To cement a good relationship between the writer
• Most common kinds of persuasive messages
– Orders, collection letters, performance appraisals,
and letters of recommendation
• Report – Document that contains numerical
– Type of reports include:
Module XXI Cont.
• A good purpose statement makes three things
– The organizational problem or conflict.
– The specific technical questions that must be
answered to solve the problem.
– The rhetorical purpose (to explain, to recommend,
to request, to propose) the report is designed to
Ways to Create Effective Social Media
Do your research
Write a killer headline
Follow with a great opening
Don’t be “salesy”
Stand by your opinions
Be a recourse
Utilization of Information
• Communication with others in the workplace
– Learning the proper way to create reports,
persuasive messages, as well as memos and letter
is important because they’re skills we will use for
the rest of our professional lives.