William Higham

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I run consumer trends consultancy Next Big Thing. We provide early warning of future consumer trends. We use consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets. Our tailored trend interpretation and trend and innovation workshops provide actionable, innovative business solutions for today – and tomorrow. We also run trend focused, future-facing primary (qualitative and quantitative) and secondary (trend reports) research campaigns across a range of industries and demographics. Brand clients range from BBC to HSBC, 02 to MTV, Sainsbury's to Thomas Cook; agency clients from Mindshare to Mediacom.

marketing strategy trend forecasting trends future futurology consumer strategy consumers travel and tourism travel book trends books online shopping publishing cross-platform entrepreneur young people millenials youth teens teenagers strategic planning tourism northern ireland leisure work office employees remote working

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William Higham

Presentations

The Next Big Thing: Profiting From Change

The Next Big Thing: New Youth Trends

The Next Big Thing: Predicting Consumer Behaviour

The Next Big Thing: Exploring Tomorrow's Consumers