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Conférence Boomerang : Design de persuasion par Anastasia Simitsis

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Objectifs
+ Découvrir les principes du design persuasif
+ Maîtriser les théories psychologiques et les techniques clé en matière de motivation, d’influence et de persuasion
+ Évaluer et optimiser vos interfaces pour augmenter leur efficacité persuasive

1. Comprendre les leviers du design de persuasion
+ L’évolution de l’ergonomie et de la persuasion
+ Force persuasive de la technologie
+ Prise de décision
+ Mécanique de l'influence
+ Facteurs de motivation et de persuasion

2. Créer des pages et interactions persuasives
+ Critères de persuasion et exemples d’interfaces persuasives
+ Règles de conception persuasive pour les pages clés
+ Outils

3. Mesurer l’efficacité persuasive
+ Les indicateurs de mesure
+ Grilles d’évaluation
+ Les différents types de tests

4. Évoluer vers des meilleures expériences utilisateurs
+ L’éthique du design de persuasion
+ Le design pour un changement social
+ Les interfaces persuasives de demain
Les plus

Published in: Marketing
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Conférence Boomerang : Design de persuasion par Anastasia Simitsis

  1. 1. PRÉSENTATION LE DESIGN DE PERSUASION 18.12.13 ANASTASIA SIMITSIS © w.illi.am/ Confidentiel
  2. 2. QUI SUIS-JE Anastasia Simitsis
  3. 3. QUI SUIS-JE
  4. 4. QUI SUIS-JE
  5. 5. OBJECTIFS • • •
  6. 6. / 7. Source : Joshua Porter
  7. 7. Persuasif Donne le goût Facile à… Comprendre Apprendre Mémoriser Corriger d’utiliser et de réutiliser Utilisable Est simple d’utilisation Utile Répond aux besoins de l’utilisateur Convaincant Engageant Plaisant Désirable
  8. 8. / 10. Source : Joshua Porter
  9. 9. 16 % 84 %
  10. 10. 16 % 68 % 84 % 32 %
  11. 11. Check the box if you want to participate in the organ donor program. Check the box if you want to opt out of the organ donor program.
  12. 12. BIAIS COGNITIFS
  13. 13. BIAIS COGNITIFS
  14. 14. BIAIS COGNITIFS
  15. 15. 12 COMPORTEMENTS IRRATIONNELS
  16. 16. 12 COMPORTEMENTS IRRATIONNELS
  17. 17. Les subtilités importantes Amener quelqu’un à prendre action par rapport à ses ses besoins ou désirs. VS Amener quelqu’un, par voie détournée ou en orientant sa perception, à faire ce que l’on attend de lui.
  18. 18. PÈRES DE LA PERSUASION
  19. 19. LA PERSUASION
  20. 20. LA PERSUASION
  21. 21. http://www.youtube.com/watch?v=aIRJ-Xi9JXY&feature=youtu.be
  22. 22. LA PERSUASION B = MAT at the same moment
  23. 23. PERSUASION
  24. 24. PERSUASION
  25. 25. ● Amazon
  26. 26. NOTRE DÉFI Nous sommes entourés d’objets et services (physiques ou numériques) qui mériteraient d’être repensés en terme HUMAIN pour améliorer notre quotidien, tant sur le plan individuel que collectif. Notre principal défi n’est pas technologique, mais il est plutôt de comprendre la complexe et surprenante psychologie humaine !
  27. 27. / 62. Source : Joshua Porter
  28. 28. MERCI ET BONNE EXPÉRIENCE UTILISATEUR ;)
  29. 29. PARLONS UX ! Anastasia Simitsis
  30. 30. Impliquez-vous et encouragez-nous !

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