Optimizing your google local listing for search

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Optimizing your google local listing for search

  1. 1. OPTIMIZING YOUR GOOGLE PLACE LISTING FOR SEARCH Kristin Miller WebpageFX20% of Google searches are for a local business.
  2. 2. PLACE LISTING VIA GOOGLE PLACES Free, local platform from Google The answer for location-based local businesses! Help You Appear in:  Global Search Results  Mobile  Google Earth  GPS 97% of consumers search for local businesses online. 20% of Google searches are for a local business and 40% of mobile Google searches are for a local business.
  3. 3. IMPORTANCE OF A GOOGLE PLACE LISTING A high-ranked Google Places listing is essential for driving business to your storefront
  4. 4. PLACE LISTINGS WITHIN SEARCH RESULTS Search for “salon new york city” Map Listings Under Map Listings Under/Above Organic Results
  5. 5. ANATOMY OF A GOOGLE PLACE LISTING Optimized Listing Example  Address, Phone Number, Website  Correct Map Marker on Map  Categories  Hours  Transit, if applicable  Update from owner  Description  Photos and Videos  Offers  Reviews
  6. 6. OPTIMIZING YOUR PLACE LISTING Go to: http://www.google.com/local/add/businessCenter Add Your Business Fill out Everything!  Description: keywords you’d like your listing to rank for  5 Categories: stay relevant, try to use keywords  Photos & Videos  Additional Details: keywords Citations!
  7. 7. CITATIONS Mentions of your business name and address across the Web to validate your listing and increase Google’s confidence in it Examples: Yelp, Urbanspoon, TripAdvisor, Yellow Pages, Local Chamber of Commerce website (some free, some paid) Start with your website! Getlisted.org  Evaluates your citations and gives a to do list Top 50 US Citation Sources
  8. 8. GET GOOGLE REVIEWS ASK  Link to your listing on your website Offer an incentive (discount, gift card, etc.) for those who write a review on your Google listing Solicit reviews on marketing materials  Newsletters  Feedback forms
  9. 9. EVALUATING YOUR LISTING’S SUCCESS Analytics from Google
  10. 10. EVALUATING YOUR LISTING’S SUCCESS Word of Mouth
  11. 11. EVALUATING YOUR LISTING’S SUCCESS Offers Reviews
  12. 12. UPDATE, UPDATE, UPDATE! Consider your Google Local Listing a beneficial extension of your website and online presence – keep it fresh! Update When You…  Change locations  Add a special offer  Remodel  Add or remove a service  Change your business hours
  13. 13. QUESTIONS?

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