OPTIMIZING YOUR GOOGLE PLACE LISTING FOR SEARCH Kristin Miller WebpageFX20% of Google searches are for a local business.
PLACE LISTING VIA GOOGLE PLACES Free, local platform from Google The answer for location-based local businesses! Help You Appear in: Global Search Results Mobile Google Earth GPS 97% of consumers search for local businesses online. 20% of Google searches are for a local business and 40% of mobile Google searches are for a local business.
IMPORTANCE OF A GOOGLE PLACE LISTING A high-ranked Google Places listing is essential for driving business to your storefront
PLACE LISTINGS WITHIN SEARCH RESULTS Search for “salon new york city” Map Listings Under Map Listings Under/Above Organic Results
ANATOMY OF A GOOGLE PLACE LISTING Optimized Listing Example Address, Phone Number, Website Correct Map Marker on Map Categories Hours Transit, if applicable Update from owner Description Photos and Videos Offers Reviews
OPTIMIZING YOUR PLACE LISTING Go to: http://www.google.com/local/add/businessCenter Add Your Business Fill out Everything! Description: keywords you’d like your listing to rank for 5 Categories: stay relevant, try to use keywords Photos & Videos Additional Details: keywords Citations!
CITATIONS Mentions of your business name and address across the Web to validate your listing and increase Google’s confidence in it Examples: Yelp, Urbanspoon, TripAdvisor, Yellow Pages, Local Chamber of Commerce website (some free, some paid) Start with your website! Getlisted.org Evaluates your citations and gives a to do list Top 50 US Citation Sources
GET GOOGLE REVIEWS ASK Link to your listing on your website Offer an incentive (discount, gift card, etc.) for those who write a review on your Google listing Solicit reviews on marketing materials Newsletters Feedback forms
EVALUATING YOUR LISTING’S SUCCESS Analytics from Google
EVALUATING YOUR LISTING’S SUCCESS Word of Mouth
EVALUATING YOUR LISTING’S SUCCESS Offers Reviews
UPDATE, UPDATE, UPDATE! Consider your Google Local Listing a beneficial extension of your website and online presence – keep it fresh! Update When You… Change locations Add a special offer Remodel Add or remove a service Change your business hours