How Much Does a Website
Cost?
Research by WebpageFX
Full Service Internet Marketing Company
http://www.webpagefx.com/
AGENDA

1

Introduction

2

History

3

Responsive Sites & Competition

4

Breakdown of Site Components

5

Site Examples
THE BIG QUESTION

How Much Does a Website Cost?
Frequently asked,
Rarely answered!
WHAT WE DID FOR THIS
ARTICLE
WebpageFX team of
• web designers
• developers
• marketing
specialists

Examined:
Important F...
HISTORY OF WEBSITE COSTS

Small Business Website
Less than 25 employees in a small city
15 page site, web hosting, email, ...
RESPONSIVE WEBSITE
DESIGN

232+ possible
screen sizes

Graphic by mobile.smashingmagazine.com
RESPONSIVE WEBSITE
DESIGN
Responsive design - 20% price increase

Better Design, Functionality, User Experience, ROI
Graph...
COMPETITION

Growing competition drives prices down 10%
• Last decade: 10x more competitors in web market
• Jobs for web d...
FREE WEB TOOLS

Free Tools
•CoffeeCup Free HTML Editor, Notepad++, Firebug, GIMP
FREE WEB TOOLS

Advantages

Disadvantages

• Free/low cost

• Low quality

• Do-it-yourself

• No unique identity

• Chang...
COST CALCULATOR

WebpageFX developed a website cost
calculator
DESIGNING YOUR SITE

To Stand Out from the Crowd
• Better content
• Flash designs
• Online videos
• Interactive applicatio...
BREAKDOWN OF SITE
COMPONENTS

Domain Name
• Online Fingerprint
• Specific to You
• Register Annually
• Online Identity
• E...
BREAKDOWN OF SITE
COMPONENTS

Hosting
• Allows your website to be online
• Web host provides space on server
• Quality aff...
BREAKDOWN OF SITE
COMPONENTS

Web Design and Graphics Development Time
• Amount of time to build site
• Design, layout, co...
BREAKDOWN OF SITE
COMPONENTS

Site Maintenance
• Updating and Managing website once online
• Ensuring hardware/software wo...
COST OF SITE

So how much should a site cost?
Let’s review 4 specific web design
and web development projects
SITE EXAMPLES

1. Informational or Small Business Site
• 8 to 16 pages
• Custom graphics & stock photos
• Little or no fla...
SITE EXAMPLES

2. Corporate (100+ employees) Site
• 25 to 75 pages
• Heavy flash
• High quality design on all pages
• Extr...
SITE EXAMPLES

3. Ecommerce Site
• 100 to 1000 products
• Shopping cart with payment gateway integration
• Product descrip...
SITE EXAMPLES

4. Database Driven Site / Web Application
• 20 – 2,000 Dynamic pages
• Admin control panel for management
•...
CONCLUSION

Conclusion:
• Cost varies greatly depending on features, Internet marketing services,
design, aesthetic qualit...
CLOSING

Questions?
Contact US
www.webpagefx.com
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How Much Does A Website Cost in 2013-2014?

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As the web design marketplace continues to evolve and change, this document looks at the current cost of designing a modern website and answers the question how much should a website cost in today's marketplace.

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How Much Does A Website Cost in 2013-2014?

  1. 1. How Much Does a Website Cost? Research by WebpageFX Full Service Internet Marketing Company http://www.webpagefx.com/
  2. 2. AGENDA 1 Introduction 2 History 3 Responsive Sites & Competition 4 Breakdown of Site Components 5 Site Examples
  3. 3. THE BIG QUESTION How Much Does a Website Cost? Frequently asked, Rarely answered!
  4. 4. WHAT WE DID FOR THIS ARTICLE WebpageFX team of • web designers • developers • marketing specialists Examined: Important Factors • historical costs • design components • current web features/costs
  5. 5. HISTORY OF WEBSITE COSTS Small Business Website Less than 25 employees in a small city 15 page site, web hosting, email, domain, aesthetic quality 7/10 Time Period Expected Cost • 1995 - 1997 • 7,500 to $12,000 • 1998 - 2000 • 6,000 to $10,000 • 2001 - 2004 • $2,500 to $4,500 • 2005- 2009 • $2,000 to $7,500 • 2010 - 2012 • $2,500 to $8,500 • 2013 $10,000 • 2,000 to
  6. 6. RESPONSIVE WEBSITE DESIGN 232+ possible screen sizes Graphic by mobile.smashingmagazine.com
  7. 7. RESPONSIVE WEBSITE DESIGN Responsive design - 20% price increase Better Design, Functionality, User Experience, ROI Graphic by masterthenewnet.com
  8. 8. COMPETITION Growing competition drives prices down 10% • Last decade: 10x more competitors in web market • Jobs for web developers: expected 22% increase in 2020 Photo: www.stevewiens.com
  9. 9. FREE WEB TOOLS Free Tools •CoffeeCup Free HTML Editor, Notepad++, Firebug, GIMP
  10. 10. FREE WEB TOOLS Advantages Disadvantages • Free/low cost • Low quality • Do-it-yourself • No unique identity • Change whenever you want • Use a template many others have used • No branding • Less traffic
  11. 11. COST CALCULATOR WebpageFX developed a website cost calculator
  12. 12. DESIGNING YOUR SITE To Stand Out from the Crowd • Better content • Flash designs • Online videos • Interactive applications
  13. 13. BREAKDOWN OF SITE COMPONENTS Domain Name • Online Fingerprint • Specific to You • Register Annually • Online Identity • Establishes Credibility COST: $9/year
  14. 14. BREAKDOWN OF SITE COMPONENTS Hosting • Allows your website to be online • Web host provides space on server • Quality affects loading time, tech support, future expansions COST: $75 to 200/year Image by bestfloridawebdesign.com
  15. 15. BREAKDOWN OF SITE COMPONENTS Web Design and Graphics Development Time • Amount of time to build site • Design, layout, colors, fonts, text • Extremely important: attract or repel visitors COST: 60 to 150 hours (based on 15 page website)
  16. 16. BREAKDOWN OF SITE COMPONENTS Site Maintenance • Updating and Managing website once online • Ensuring hardware/software working and up to date • Improve search engine rankings, keep site functioning. COST: $500 - $1250/year
  17. 17. COST OF SITE So how much should a site cost? Let’s review 4 specific web design and web development projects
  18. 18. SITE EXAMPLES 1. Informational or Small Business Site • 8 to 16 pages • Custom graphics & stock photos • Little or no flash • Web forms sending to email accounts Project Duration: 30 – 75 days Cost: $2,000 - $6,000
  19. 19. SITE EXAMPLES 2. Corporate (100+ employees) Site • 25 to 75 pages • Heavy flash • High quality design on all pages • Extras: Intranet, calendars, search, content management Project Duration: 60 – 90 days Cost: $10,000 - $25,000
  20. 20. SITE EXAMPLES 3. Ecommerce Site • 100 to 1000 products • Shopping cart with payment gateway integration • Product descriptions and images • Sales tax and shipping calculation Project Duration: 60 – 120 days Cost: $5,000 - $15,000
  21. 21. SITE EXAMPLES 4. Database Driven Site / Web Application • 20 – 2,000 Dynamic pages • Admin control panel for management • Requires advanced programming skills • Highly interactive Project Duration: 90 – 180 days Cost: $6,000 - $35,000
  22. 22. CONCLUSION Conclusion: • Cost varies greatly depending on features, Internet marketing services, design, aesthetic qualities, and more • Cost of basic site decreased, need for competitive site increased • Use cost calculator to determine what’s right for you • Let us help you! Send us your ideas and we’ll get you a quote: http://www.webpagefx.com/Free-Web-Design-Quote.php
  23. 23. CLOSING Questions? Contact US www.webpagefx.com

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