Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PAID EDITING OF WIKIPEDIA
GETTING PAST “GOTCHA”
Presented by:
Andrew Lih • American University
Phil Gomes • Edelman
Sam Fo...
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
breaking news: nypd wikipedia edits
A TROUBLED PAST
THE WIKIPEDIA COMMUNITY AND PR / MARKETING
INDUSTRY ARE OFTEN AT CROSS-PURPOSES
01
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
conflict of interest (WP:COI)
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
REQUEST EDIT TEMPLATE
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
part of the problem
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
History of COI
Editing
Conflict-of-interest editing on
Wikipedia ...
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
Fortune 500 on
Wikipedia
88%—Google lists Wikipedia in the
top 5 ...
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
THUS SPAKE JIMBO
June 2009: “It is not ok with me that
anyone eve...
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
wikimedia’s new terms of use
PAID
UNPAID
UNCONFLICTED
CONFLICTED
WIKIPEDIAN-IN-
RESIDENCE
TRADITIONAL
VOLUNTEER EDITOR
PAID
UNPAID
UNCONFLICTED
CONFLICTED
“POV WARRIOR”
BLACK HAT
EDITOR
WIKIPEDIAN-IN-
RESIDENCE
TRADITIONAL
VOLUNTEER EDITOR
PAID
UNPAID
UNCONFLICTED
CONFLICTED
“POV WARRIOR”
BLACK HAT
EDITOR
P...
AN UNCERTAIN FUTURE
THE WIKIPEDIA COMMUNITY AND PR / MARKETING
INDUSTRY ARE OFTEN AT CROSS-PURPOSES
02
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
Corporate representatives for ethical wikipedia engagement (CREWE)
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
CREWE Flow
chart
Contributors
Fred Bauder
William Beutler
John Br...
flow chart
(detail)
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
Donovan house
group
A group of 12 digital PR leaders,
Wikipedians...
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
Statement on
Wikipedia from
participating
communications
firms (W...
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
INDUSTRY
REACTION
“It is my hope [to] create a new
relationship b...
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
INDUSTRY
REACTION
MSL Group chief communications
officer circulat...
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
best practices
for PR
Presented by Beutler Ink, Council of
Public...
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
‣ Statement on Wikipedia from participating communications firms
‣ Corporate ...
Upcoming SlideShare
Loading in …5
×

Getting Past Gotcha: Paid Editing of Wikipedia

586 views

Published on

Slides presented as part of SXSW Interactive panel "Getting Past Gotcha: Paid Editing of Wikipedia" on Friday, March 13, 2015, featuring William Beutler, Sam Ford, Phil Gomes and Andrew Lih.

http://schedule.sxsw.com/2015/events/event_IAP35455

  • Hi there! Get Your Professional Job-Winning Resume Here - Check our website! http://bit.ly/resumpro
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Getting Past Gotcha: Paid Editing of Wikipedia

  1. 1. PAID EDITING OF WIKIPEDIA GETTING PAST “GOTCHA” Presented by: Andrew Lih • American University Phil Gomes • Edelman Sam Ford • Peppercomm William Beutler • Beutler Ink SXSWi 2015 Austin, TX March 13, 2015 #wikiPRCOM #SxSWi #sxsw Conference: Hashtag:
  2. 2. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 breaking news: nypd wikipedia edits
  3. 3. A TROUBLED PAST THE WIKIPEDIA COMMUNITY AND PR / MARKETING INDUSTRY ARE OFTEN AT CROSS-PURPOSES 01
  4. 4. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 conflict of interest (WP:COI)
  5. 5. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 REQUEST EDIT TEMPLATE
  6. 6. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 part of the problem
  7. 7. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 History of COI Editing Conflict-of-interest editing on Wikipedia catalogues the “greatest hits” in self-interested Wikipedia edits from the site’s early years through today
  8. 8. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 Fortune 500 on Wikipedia 88%—Google lists Wikipedia in the top 5 results for company searches 96%—Bing lists Wikipedia in the top 5 results for company searches Original research by Robert Lawton
  9. 9. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 THUS SPAKE JIMBO June 2009: “It is not ok with me that anyone ever set up a service selling their services as a Wikipedia editor, administrator, bureaucrat, etc.” May 2012: “I am opposed to allowing paid advocates to edit in article space at all, but am extremely supportive of [giving them] other helpful paths to assist us” Photo: Niccolò Caranti
  10. 10. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 wikimedia’s new terms of use
  11. 11. PAID UNPAID UNCONFLICTED CONFLICTED
  12. 12. WIKIPEDIAN-IN- RESIDENCE TRADITIONAL VOLUNTEER EDITOR PAID UNPAID UNCONFLICTED CONFLICTED “POV WARRIOR” BLACK HAT EDITOR
  13. 13. WIKIPEDIAN-IN- RESIDENCE TRADITIONAL VOLUNTEER EDITOR PAID UNPAID UNCONFLICTED CONFLICTED “POV WARRIOR” BLACK HAT EDITOR PASSIONATE ADVOCATE WHITE HAT CONSULTANT
  14. 14. AN UNCERTAIN FUTURE THE WIKIPEDIA COMMUNITY AND PR / MARKETING INDUSTRY ARE OFTEN AT CROSS-PURPOSES 02
  15. 15. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 Corporate representatives for ethical wikipedia engagement (CREWE)
  16. 16. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 CREWE Flow chart Contributors Fred Bauder William Beutler John Broughton John Cass Dave Coustan Phil Gomes Pierre B. Gourde Jake Ocaasi Robyn Segal Jeff Taylor Smart SE
  17. 17. flow chart (detail)
  18. 18. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 Donovan house group A group of 12 digital PR leaders, Wikipedians and academics met in Washington, DC on February 7, 2014 to discuss issues affecting both communities
  19. 19. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 Statement on Wikipedia from participating communications firms (WP:PRCOM)
  20. 20. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 INDUSTRY REACTION “It is my hope [to] create a new relationship between our industry and Wikipedia. But that will only happen if those of us in PR are prepared to call out bad behavior by unethical firms.” —Richard Edelman
  21. 21. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 INDUSTRY REACTION MSL Group chief communications officer circulated internal memo informing team members of the company’s participation in the PRCOM statement
  22. 22. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 best practices for PR Presented by Beutler Ink, Council of Public Relations Firms, and Institute for Public Relations
  23. 23. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 ‣ Statement on Wikipedia from participating communications firms ‣ Corporate Representatives for Ethical Wikipedia Engagement ‣ CREWE Flowchart ‣ Wikipedia and the Communications Professional: A Primer ‣ “We Need to Talk about Paid Editing” Wikimania 2014 presentation ‣ “Wikipedia in 60 Seconds” newsletter ‣ And much, much more! additional resources bitly.com/wikiprcom

×