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How to Use SlideShare for Personal Branding

William Arruda
William Arruda
William ArrudaMotivational Speaker, Personal Branding Pioneer, Social Branding Consultant, Eternal Optimist

Personal Branding: SlideShare is one of the most valuable social media platforms for personal branding - when used correctly. Follow these three steps to building a stellar SlideShare.

How to Use SlideShare for Personal Branding

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Copyright 2000-2013 Reach Personal Branding,
William Arruda. All Rights Reserved.
3Steps
to a Stellar
Slideshare
Created by William Arruda
Reach Personal BrandingCopyright 2015. William Arruda/Reach
Personal Branding. All Rights Reserved.
KNOW
SHOW
GROW
1.
2.
3.
K
yourmessage
N
OW
Copyright 2000-2013 Reach Personal Branding,
William Arruda. All Rights Reserved.
Text
Focus
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Copyright 2000-2015 Reach Personal Branding,
William Arruda. All Rights Reserved.
Be clear about what you want to say
Know your target audience
Define the value you’re offering
1. KNOW
Copyright 2015. William Arruda/Reach
Personal Branding. All Rights Reserved.
Be clear about what you want to say
What?
Define your theme.
Identify your top 3 points.
Repeat your theme for emphasis.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
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How to Use SlideShare for Personal Branding

  • 1. Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved. 3Steps to a Stellar Slideshare Created by William Arruda Reach Personal BrandingCopyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 4. Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved. Text Focus Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 5. Copyright 2000-2015 Reach Personal Branding, William Arruda. All Rights Reserved. Be clear about what you want to say Know your target audience Define the value you’re offering 1. KNOW Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 6. Be clear about what you want to say What? Define your theme. Identify your top 3 points. Repeat your theme for emphasis. Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 7. Know your target audience Know who they are. Understand what’s important to them. Know where to reach them. Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved. Who?
  • 8. Define the value you’re offering What do you want them to know? How do you want them to feel? What do you want them to do? Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved. Why?
  • 10. Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved. Captivate
  • 11. 2. SHOW Use fonts creatively Add color for memorability Use images to tell the story Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 12. Use fonts creatively fonts Avoid common fonts. Choose only 2 or 3 max! I’m using Cholla & Verdana here. Combine fonts for visual appeal. Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 13. Add color for memorability Go to: bit.ly/brandcolor to identify your brand color. Use it consistently. Avoid using all colors of the rainbow! Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 14. Use images to tell the story Choose photos or illustrations. Reinforce the message. Repeat images for emphasis. Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 16. Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved. Attract Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 17. 3. GROW Make it easy to find Share it on LinkedIn Direct people to you Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 18. “keywords” Include keywords in the filename. Add keywords to the description and tags. Repeat keywords multiple times in the presentation. Make it easy to find Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 19. Add it to your activity feed. Share it with all relevant groups. Include it in a LinkedIn long-form publishing post. Share it on LinkedIn Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 20. Make it easy for them to reach out. Provide contact details. Include info about you in the copyright line on every slide. Direct people to you Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
  • 21. Copyright 2000-2015 Reach Personal Branding, William Arruda. All Rights Reserved. williamarruda(at)reachcc.com @williamarruda linkedin.com/in/williamarruda youtube.com/williamarrudareach www.williamarruda.com www.forbes.com/sites/williamarruda www.slideshare.net/williamarruda To contact me: