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SAACI 101 of Why Digital & Social Media for your MICE Business

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HACKTOURISM Keynote presentation at #SAACI 2018 in Misty Hills by @mqondisi_gumede and @william_price Tuesday 31 July 2018 #SAACI2018

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SAACI 101 of Why Digital & Social Media for your MICE Business

  1. 1. #101 OF WHY DIGITAL & SOCIAL MEDIAFOR YOUR MICE BUSINESS
  2. 2. #HACKTOURISM #SAACI HACKTOURISM.TUMBLR.COM @hacktourism FOLLOW
  3. 3. TIME TO SAY “HELLO”
  4. 4. MQONDISI ABOUT @mqondisi_gumede
  5. 5. #HACKTOURISM I’LL COVER ▸ BE STRATEGIC - first who then what? ▸ THE POWER OF DIGITAL - WHY is the power ▸ DIGITAL IS A JOURNEY - build a map ▸ REAP THE ROI OF DIGITAL - it’s measurable
  6. 6. PEOPLE
  7. 7. WHO, THEN WHAT FIRST
  8. 8. #WHO #HACKTOURISM NOW THAT I KNOW WHO ▸ HOW do I find my WHAT?
  9. 9. The Social Opportunity Neo Meets the Merovingian Go in search of the power first, above all things, understand why?
  10. 10. #WHY #HACKTOURISM ▸ WHY is the POWER WHEN WE KNOW WHY THE WHAT BECOMES MUCH EASIER
 AND FAR MORE IMPACTFUL
  11. 11. #HACKTOURISM MAKE SURE YOU HAVE A MAP To avoid the temptation to apply all the tips at once, make sure you are intentional about the customer journey. For the MICE industry in particular and appreciation of the Online - Offline - Online customer journey makes this even more relevant to focus on.
  12. 12. WILLIAM ABOUT @william_price
  13. 13. #HACKTOURISM STUFF YOU’LL HEAR ME TALK ABOUT TODAY ▸ SOCIAL MEDIA - it’s changing everything ▸ TECHNOLOGY - is a part of the engagement - enabler ▸ PLATFORMS - and how they use them? ▸ REMARKABLE - is how you stand out and how you are remembered ▸ #HACKTOURISM - and how it makes any sense at all you to sitting here today
  14. 14. SOCIAL MEDIA AND HOW ITS CHANGING EVERYTHING
  15. 15. Social is here to stay and it’s BIG BUSINESS. It’snotafad-it’s BigBusiness Social Media offers brands, and businesses the opportunity to reach more people in a more targeted way than ever before, and social provides the medium for a dialogue to take place. Reach, Awareness, Engagement The medium and the message can be taken much further than Above The Line and Traditional media has ever been able to do before. Powerful ContentRich Medium Consumers are connected all of the time via their mobile devices and turn to these devices for everything, all of the time. AlwayOn- Always Connected #SOCIALMEDIA #HACKTOURISM
  16. 16. TECHNOLOGY MAKE IT WORK TO ENGAGE WITH YOUR AUDIENCE
  17. 17. Delegates and potential Sponsors are best suduced by great content that will give them a good taste of what to expect, and what the event promises to deliver has to be attractive, smart and well designed to catch their interest and to win them over. Content Marketing wins here when it is done well. Content Marketingis King Your event website needs to be positioned as the primary source of event information and needs to be optimised for mobile in order to ensure that all users are able to access the information, pre, during and post event - without having to download apps or anything else that could be a barrier to the user. Website Integrations As you push to engage more with your audience during the event, prompt them to post, share, comment, participate in polls and surveys in real- time to give everyone a taste of how their involvement can pay-off. Using add of tools and service for these additions are typically easy to integrate and offer great value. LivePollsand SurveysWork Many tools and platforms are now available to profile and target your delegates and potential delegates which use social media audience targeting and demographic profiling. These work well but can become costly to use and integrate. Sometimes stimulating great word of mouth remains the best approach. Audience Profiling #TECHNOLOGY #HACKTOURISM
  18. 18. PLATFORMS AND HOW TO USE THEM FOR MAXIMUM EFFECT
  19. 19. Each social media platform and channel is different so you need plan your engagement based on your audience and on how they use these platforms. All the social media platforms offer insights and demographics to help you define your strategy Platformsaredifferent #PLATFORMS #HACKTOURISM
  20. 20. Twitter Insights allow you to measure and report on the activity and performance of the platform, content and also the users that are following, liking and sharing your posts. An easy way to learn about the preferences and performance of your content and posts for FREE TwitterInsights #PLATFORMS #HACKTOURISM
  21. 21. REMARKABLE STAND OUT AND BE REMEMBERED
  22. 22. #REMARKABLE #HACKTOURISM
  23. 23. When you are able to stand out, and you do so for the right reasons, the buzz will be what will drive awareness and also demand. Stand out for the right reasons.
 Be Authentic. StandOutbutnotGimmicky #REMARKABLE #HACKTOURISM
  24. 24. #HACKTOURISM MORE ABOUT WHAT WE DO AS
  25. 25. Aimed at the Tourism and Hospitality Trade in Southern Africa, practical seminars and workshops that equip and offer immediate value 101 Intermediate MasterClasses Training& Support Websites remain a core focus and continues to drive consumers to book and is often overlooked in the integrated marketing activities for travel and tourism operators in Southern Africa from integrating social media and booking platforms Website Optimisation Bottomline driven social media and integrated marketing campaigns that are geared to driving bookings for tourism and hospitality operators and not limited to accommodation or activities and are performance marketing campaigns Campaigns& Promotion Tourism consulting, branding and packaging services aimed at improving the quality and accessibility of the tourism product in Southern Africa which is customisable and very cost effective, and doing this is a digitally led way Business Consulting #WHAT WE DO #HACKTOURISM
  26. 26. Agency Corporate Government Entrepreneur Start Up #WEDOTRAVEL #WEDOSMME OurExperience #WHAT WE DO FOR CLIENTS #HACKTOURISM
  27. 27. LET’S REMAIN FLEXIBLE

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