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Saturday 28 September 13
we started off in a pretty bad place
Saturday 28 September 13
we started off in a pretty bad place
Saturday 28 September 13
fear
Saturday 28 September 13
process
platforms
people
fear
Saturday 28 September 13
process
platforms
people
fearlanguage
learn to speak their
Saturday 28 September 13
process
platforms
people
fearlanguage
learn to speak their
it’s NOT about
you
Saturday 28 September 13
process
platforms
people
fearlanguage
learn to speak their
it’s NOT about
you
it’s about
USSaturday 28 September 13
process
platforms
people
fearlanguage
learn to speak their
show themit’s NOT about
you
it’s about
USSaturday 28 September ...
process
platforms
people
fearlanguage
learn to speak their
show themit’s NOT about
you
it’s about
US
don’t TELL
them
Satur...
Saturday 28 September 13
Saturday 28 September 13
Saturday 28 September 13
Saturday 28 September 13
Simple
STRATEGY
works
Saturday 28 September 13
Simple
STRATEGY
works
travel
is social
Saturday 28 September 13
Simple
STRATEGY
works
travel
is socialmedia revolution
Saturday 28 September 13
Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
Saturday 28 September 13
Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
Saturday 28 September 13
Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
Saturday 28 September 13
Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
Saturday 28 September 13
Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
retain
Saturday 28 Septe...
Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
retain
consumer expects
...
context
Saturday 28 September 13
context
constantly
Saturday 28 September 13
context
constantly
consumer
connected
Saturday 28 September 13
context
constantly
consumer
connected
mass
media
Saturday 28 September 13
context
constantly
consumer
connected
mass
media
BRANDS
Saturday 28 September 13
context
constantly
consumer
connected
mass
media
BRANDS
control
Saturday 28 September 13
Saturday 28 September 13
insight:
Saturday 28 September 13
social media has become the
platform where consumers are
finding inspiration, sharing their
experiences and voicing their
o...
Saturday 28 September 13
workthat
partnerships
create
Saturday 28 September 13
workthat
partnerships
create
“NO, I don’t want a IO!”
Saturday 28 September 13
Saturday 28 September 13
Saturday 28 September 13
more than 90% of
travel decisions are
being made online
Saturday 28 September 13
more than 90% of
travel decisions are
being made online
travel is the #1 commodity sold online in
the USA
Saturday 28 Sept...
more than 90% of
travel decisions are
being made online
travel is the #1 commodity sold online in
the USA
South African tr...
Saturday 28 September 13
https://vimeo.com/44619388
sometimes markets do a better job than
the marketers
Saturday 28 September 13
https://vimeo.com/44619388
sometimes markets do a better job than
the marketers
Saturday 28 September 13
https://vimeo.com/4461938
user generated content can be curated,
amplified and used cost effectively
Saturday 28 September 13
https://vimeo.com/4461938
user generated content can be curated,
amplified and used cost effectively
Saturday 28 September 13
Saturday 28 September 13
& then
thingto do the next
get them
Saturday 28 September 13
& then
thingto do the next
get them
convert
Saturday 28 September 13
Saturday 28 September 13
besmart
Saturday 28 September 13
connect
besmart
Saturday 28 September 13
connect
be realbesmart
Saturday 28 September 13
be bold
connect
be realbesmart
Saturday 28 September 13
be bold
connect
be realbesmart
& take risks
Saturday 28 September 13
be bold
connect
remix it
be realbesmart
& take risks
Saturday 28 September 13
be bold
connect
remix it
be real
have some FUN
besmart
& take risks
Saturday 28 September 13
be bold
connect
remix it
be real
have some FUN
besmart
& take risks
beautiful
Saturday 28 September 13
be bold
connect
remix it
be real
have some FUN
besmart
& take risks
participate
beautiful
Saturday 28 September 13
you need to stay inspired and connected
Saturday 28 September 13
you need to stay inspired and connected
Saturday 28 September 13
thankyou
Saturday 28 September 13
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Dubai 2013 Think Digital Travel

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Presentation at the 1st Think Digital Travel conference in Dubai

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Dubai 2013 Think Digital Travel

  1. 1. Saturday 28 September 13
  2. 2. we started off in a pretty bad place Saturday 28 September 13
  3. 3. we started off in a pretty bad place Saturday 28 September 13
  4. 4. fear Saturday 28 September 13
  5. 5. process platforms people fear Saturday 28 September 13
  6. 6. process platforms people fearlanguage learn to speak their Saturday 28 September 13
  7. 7. process platforms people fearlanguage learn to speak their it’s NOT about you Saturday 28 September 13
  8. 8. process platforms people fearlanguage learn to speak their it’s NOT about you it’s about USSaturday 28 September 13
  9. 9. process platforms people fearlanguage learn to speak their show themit’s NOT about you it’s about USSaturday 28 September 13
  10. 10. process platforms people fearlanguage learn to speak their show themit’s NOT about you it’s about US don’t TELL them Saturday 28 September 13
  11. 11. Saturday 28 September 13
  12. 12. Saturday 28 September 13
  13. 13. Saturday 28 September 13
  14. 14. Saturday 28 September 13
  15. 15. Simple STRATEGY works Saturday 28 September 13
  16. 16. Simple STRATEGY works travel is social Saturday 28 September 13
  17. 17. Simple STRATEGY works travel is socialmedia revolution Saturday 28 September 13
  18. 18. Simple STRATEGY works travel is socialmedia revolution happening on mobile Saturday 28 September 13
  19. 19. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract Saturday 28 September 13
  20. 20. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage Saturday 28 September 13
  21. 21. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert Saturday 28 September 13
  22. 22. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain Saturday 28 September 13
  23. 23. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain consumer expects be where the to find youSaturday 28 September 13
  24. 24. context Saturday 28 September 13
  25. 25. context constantly Saturday 28 September 13
  26. 26. context constantly consumer connected Saturday 28 September 13
  27. 27. context constantly consumer connected mass media Saturday 28 September 13
  28. 28. context constantly consumer connected mass media BRANDS Saturday 28 September 13
  29. 29. context constantly consumer connected mass media BRANDS control Saturday 28 September 13
  30. 30. Saturday 28 September 13
  31. 31. insight: Saturday 28 September 13
  32. 32. social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time. insight: Saturday 28 September 13
  33. 33. Saturday 28 September 13
  34. 34. workthat partnerships create Saturday 28 September 13
  35. 35. workthat partnerships create “NO, I don’t want a IO!” Saturday 28 September 13
  36. 36. Saturday 28 September 13
  37. 37. Saturday 28 September 13
  38. 38. more than 90% of travel decisions are being made online Saturday 28 September 13
  39. 39. more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA Saturday 28 September 13
  40. 40. more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA South African travel arrivals are growing at more than double the global standard of 4,4% Saturday 28 September 13
  41. 41. Saturday 28 September 13
  42. 42. https://vimeo.com/44619388 sometimes markets do a better job than the marketers Saturday 28 September 13
  43. 43. https://vimeo.com/44619388 sometimes markets do a better job than the marketers Saturday 28 September 13
  44. 44. https://vimeo.com/4461938 user generated content can be curated, amplified and used cost effectively Saturday 28 September 13
  45. 45. https://vimeo.com/4461938 user generated content can be curated, amplified and used cost effectively Saturday 28 September 13
  46. 46. Saturday 28 September 13
  47. 47. & then thingto do the next get them Saturday 28 September 13
  48. 48. & then thingto do the next get them convert Saturday 28 September 13
  49. 49. Saturday 28 September 13
  50. 50. besmart Saturday 28 September 13
  51. 51. connect besmart Saturday 28 September 13
  52. 52. connect be realbesmart Saturday 28 September 13
  53. 53. be bold connect be realbesmart Saturday 28 September 13
  54. 54. be bold connect be realbesmart & take risks Saturday 28 September 13
  55. 55. be bold connect remix it be realbesmart & take risks Saturday 28 September 13
  56. 56. be bold connect remix it be real have some FUN besmart & take risks Saturday 28 September 13
  57. 57. be bold connect remix it be real have some FUN besmart & take risks beautiful Saturday 28 September 13
  58. 58. be bold connect remix it be real have some FUN besmart & take risks participate beautiful Saturday 28 September 13
  59. 59. you need to stay inspired and connected Saturday 28 September 13
  60. 60. you need to stay inspired and connected Saturday 28 September 13
  61. 61. thankyou Saturday 28 September 13

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