Challenge of consumer engagement 12 oct2011

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Gauteng Provincial Workshop, 19 October 2011 hosted by South African Tourism at Emperors Palace

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Challenge of consumer engagement 12 oct2011

  1. 1. Challenge of better Engagement using eMarketing Provincial Workshop: New eMarketing Trends 19/10/11 William Price 1Wednesday 19 October 11 1 For Provincial Workshop, Emperors Palace 19Oct2011
  2. 2. 2Wednesday 19 October 11 2The journey begins here
  3. 3. Business Goal: 2Wednesday 19 October 11 2The journey begins here
  4. 4. Business Goal: Compete Globally, Win Locally 2Wednesday 19 October 11 2The journey begins here
  5. 5. Business Goal: Compete Globally, Win Locally Convince consumers to choose South Africa 2Wednesday 19 October 11 2The journey begins here
  6. 6. Business Goal: Compete Globally, Win Locally Convince consumers to choose South Africa Get more South Africans to travel more often 2Wednesday 19 October 11 2The journey begins here
  7. 7. Shift happens Business Goal: Compete Globally, Win Locally Convince consumers to choose South Africa Get more South Africans to travel more often 2Wednesday 19 October 11 2The journey begins here
  8. 8. Shift happens we need to be consumer centric in order to connect and engage in more meaningful ways for them, and for us as a Brand or DMO Business Goal: Compete Globally, Win Locally Convince consumers to choose South Africa Get more South Africans to travel more often 2Wednesday 19 October 11 2The journey begins here
  9. 9. Shift happens we need to be consumer centric in order to connect and engage in more meaningful ways for them, and for us as a Brand or DMO Business Goal: Compete Globally, Win Locally Convince consumers to choose South Africa Get more South Africans to travel more often 2Wednesday 19 October 11 2The journey begins here
  10. 10. Shift happens we need to be consumer centric in order to connect and engage in more meaningful ways for them, and for us as a Brand or DMO Business Goal: Compete Globally, Win Locally Convince consumers to choose South Africa Get more South Africans to travel more often 2Wednesday 19 October 11 2The journey begins here
  11. 11. 3Wednesday 19 October 11 3
  12. 12. we need to inspire and inform, and use content to convince people to come to South Africa 3Wednesday 19 October 11 3
  13. 13. we need to inspire and inform, and use content to convince people to come to South Africa the world has changed, and we need to change with it 3Wednesday 19 October 11 3
  14. 14. we can’t just keep broadcasting our we need to inspire and marketing message and inform, and use content hope to see them come to convince people to come to South Africa the world has changed, and we need to change with it 3Wednesday 19 October 11 3
  15. 15. we can’t just keep broadcasting our we need to inspire and marketing message and inform, and use content hope to see them come to convince people to come to South Africa the world has changed, and we need to change with it just like the Internet has changed business, social media is changing travel - travel 3 is socialWednesday 19 October 11 3
  16. 16. 4Wednesday 19 October 11 4
  17. 17. the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it? 4Wednesday 19 October 11 4
  18. 18. data on the Internet doubles every 11 hours the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it? 4Wednesday 19 October 11 4
  19. 19. data on the Internet doubles every 11 hours where are the always on, always connected consumers today? the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it? 4Wednesday 19 October 11 4
  20. 20. data on the Internet doubles every 11 hours where are the always on, always connected consumers today? the data is there, it’s everywhere... it’s not a question of what we have access to, but rather what we will do with it? 4Wednesday 19 October 11 4
  21. 21. 5Wednesday 19 October 11 5
  22. 22. 6Wednesday 19 October 11 6socialnomics YouTube
  23. 23. 7Wednesday 19 October 11 7
  24. 24. what can we learn from others in this space and how they are connecting and engaging better with their consumers and audiences? 7Wednesday 19 October 11 7
  25. 25. what can we learn from others in this space and how they are connecting and engaging better with their consumers and audiences? Visit Britain KLM Lufthansa Knysna Tourism 7Wednesday 19 October 11 7
  26. 26. 8Wednesday 19 October 11 8
  27. 27. Travel is Social There’s a Social Media Revolution happening right now Mobile is the new growth sector we cannot ignore Technology has to be an enabler to business 8Wednesday 19 October 11 8
  28. 28. Travel is Social There’s a Social Media Revolution happening right now Mobile is the new growth sector we cannot ignore Technology has to be an enabler to business we cannot ignore it cause that’s where the consumers are 8Wednesday 19 October 11 8
  29. 29. Travel is Social There’s a Social Media Revolution happening right now Mobile is the new growth sector we cannot ignore Technology has to be an enabler to business we cannot ignore it cause that’s where the consumers are thanks 8Wednesday 19 October 11 8
  30. 30. Travel is Social There’s a Social Media Revolution happening right now Mobile is the new growth sector we cannot ignore Technology has to be an enabler to business we cannot ignore it cause that’s where the consumers are social media should become our happy place thanks 8Wednesday 19 October 11 8

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