1. The
Hunger
Games:
Catching
Fire
is
a
Science
Fiction
movie
set
in
a
dystopian
society.
The
poster
does
not
give
much
away
and
without
knowing
before
hand
what
genre
the
movie
is,
it
is
almost
impossible
to
guess
the
genre
looking
at
this
poster
alone.
Someone
viewing
this
who
knew
nothing
about
the
film,
would
have
little
to
no
idea
of
what
this
film
about,
it
looks
more
like
a
poster
for
an
action
adventure/fantasy
movie
then
a
Sci-­‐Fi
movie
poster.
(Whereas
for
a
movie
like
Star
Trek:
Into
Darkness,
you
can
tell
what
genre
the
movie
is
from
the
poster,
it
shows
a
spaceship
crashing
into
a
planet,
this
is
obviously
Science
Fiction.
The
title
as
well
“Star
Trek”
hints
at
a
space
adventure
film.)
The
only
clue
to
what
the
story
is
about
is
this
caption
at
the
top,
and
this
does
not
give
much
away,
all
it
suggests
is
something
about
making
a
stand,
implying
conflict.
The
character
on
the
poster’s
body
language
is
very
closed
and
standing
to
one
side,
looking
off
into
the
distance,
she
is
also
holding
a
weapon.
While
this
does
not
give
anything
away
about
the
story
it
implies
there
is
going
to
be
some
sort
of
fighting.
You
can
tell
from
the
way
she
is
standing
alone
on
a
rock
that
she
is
rather
powerful
and
tough,
and
she
is
either
the
protagonist,
or
one
of
the
main
characters.

2. The
mood
of
the
film
from
this
trailer
feels
serious,
and
has
not
hints
of
any
light
heartedness,
the
woman
is
staring
off
into
the
distance
with
a
neutral
face
that
looks
like
a
cross
between
concerned,
and
angry.
The
lighting
on
the
poster
is
also
very
dark;
half
of
the
rock
she
is
standing
on
is
covered
by
shadows.
The
clouds
in
the
background
go
from
being
brighter
on
the
left,
showing
some
of
what
appears
to
be
blue
sky,
to
dark,
grey
clouds
on
the
right.
The
film’s
title/logo
is
not
very
big
and
not
the
centre
of
the
poster,
it’s
down
the
bottom
in
the
part
of
the
rock
covered
in
the
shadow.
Because
of
the
poster’s
unique
“painting”
look,
the
logo
is
no
the
main
focus
of
it,
the
writing
with
the
actors/crew
is
right
at
the
bottom
underneath
the
logo
and
is
in
a
very
small
font.
The
focus
is
clearly
not
meant
to
be
there.
The
film’s
logo
is
just
big
enough
and
interesting
enough
to
catch
the
viewer’s
attention.
The
main
focus
is
on
the
woman
on
the
rock,
and
the
tagline
at
the
top.
The
main
hook
for
the
poster
is
definitely
the
woman
standing
on
the
rock
with
the
bow
&
arrow.
She
is
clearly
the

3. main
image
and
is
standing
nearer
the
light
side
of
the
page
as
apposed
to
the
dark
side
(representing
that
she
is
a
hero?).
The
interesting
tagline
at
the
top
does
not
make
immediate
sense
to
someone
who
does
not
know
what
the
movie
is
about,
but
manages
to
grab
their
interest
as
they
wonder
what
the
movie
is
about.
There
is
no
indication
of
this
being
a
sequel
other
than
the
title,
it
being
a
sequel
however,
means
that
this
movie
has
to
be
bigger
and
better
then
it’s
prequel,
which
would
generate
tension
and
a
buzz
for
people
to
see
it.