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Right Way
to Wireframe
SxSW 2010

@semanticwill
Process Conceptual Model
Simplified




for those in marketing (or agencies)
Fallacy

If the process is repeatable,
then success is repeatable
Requirements Analysis




Measure Twice, Cut Once.
Requirements Analysis




Measure Twice, Cut Once.
or: Stakeholders Lie.
Information Architecture

Information Architecture
Personas




 Measure 3x, Cut Once.
Personas




 Measure 3x, Cut Once.
 or: People Lie.
Conceptual Models
Functional Sitemaps
Sketching Wireflows
Annotated Wireflows
Sketching
Sketching



I see sketching as an important pre-
wireframing technique for doing
divergent and transformative design,
something that fundamentally
differentiates Designers from the
wireframe monkeys.
Sketching




A particular problem space is
de ned and enframed by the tools
we feel most comfortable with...
Find inspiration where you can
Sketching
Lock the flow
Lock the flow




 Critical to keep sketches quick and cheap to
  create
   • One of the best opportunities to innovate
   • Way cheaper at the outset than later on
Iterate screens
Wireframing

 Wireframes act as a form of ʻthinking
 deviceʼ for the setting and exploration
 of a given problem space
Wireframing

Home Page 1
Wireframing

Home Page 1




Designing through the use of wireframes is a
search in a problem space of alternatives...
Wireframing
Wireframing




it’s a process of problem setting as much as it
is a process of problem solving, which means
that I always start with the context
Wireframing
Wireframing
Wireframing
Visual Design
Visual Design


Ain’t painting by fucking numbers
Iteration 1
Iteration 2
Explore crazy ideas
View Loans
View Loan Details
Thanks.
SxSW2010

@semanticwill

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