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Everybody Lies: Rapid Cadence Research & Usability Testing

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This is a short presentation covering the basics.

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  • Some really great stuff here, but I don't understand your reasoning for saying not to ask 'Why?' questions. Can you elaborate?
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  • Very useful information here, thank you. Would be very interested in an example test script and formal report - we're in an early sprint now, and will look to get our usability testing going very soon. For slide 10 - do you have a breakout of how you apply that? Thanks again! @rickcusick
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  • If anyone is interested in things like an example test script or the formal report template, let me know.
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Everybody Lies: Rapid Cadence Research & Usability Testing

  1. 1. Will Evans @semanticwill Yana Kuchirko@mslogophiliac
  2. 2. “When usability is inherent in the products we use, it’s invisible. We don’t think about it. But we know it’s there.” Will Evans | Manager, User Experience Design 2
  3. 3. Defining Usability: - International Organization of Standardization Will Evans | Manager, User Experience Design 3
  4. 4. Critical ElementsSpecific Context: Specific Users: Specific Goals: Will Evans | Manager, User Experience Design 4
  5. 5. The 5 E’s of Usability Effective: Efficient: Engaging:Error Tolerant:Easy to Learn: Will Evans | Manager, User Experience Design 5
  6. 6. Will Evans | Manager, User Experience Design 6
  7. 7. Evaluation of Product Will Evans | Manager, User Experience Design 7
  8. 8. Will Evans | Manager, User Experience Design 8
  9. 9. Types of Usability Testing Formative Summative Will Evans | Manager, User Experience Design 9
  10. 10. #AgileUX Process at TheLadders Will Evans | Manager, User Experience Design 10
  11. 11. Will Evans | Manager, User Experience Design 11
  12. 12. Establish Test Goals Will Evans | Manager, User Experience Design 12
  13. 13. Determine The Process of Testing What to test: Where to test: How to test: Will Evans | Manager, User Experience Design 13
  14. 14. Define the “Core” Audience Will Evans | Manager, User Experience Design 14
  15. 15. Developing “Personas” Will Evans | Manager, User Experience Design 15
  16. 16. Sample Persona: ‘Todd’ Will Evans | Manager, User Experience Design 16
  17. 17. Recruit Participants Will Evans | Manager, User Experience Design 17
  18. 18. Create “real” testing scenarios Will Evans | Manager, User Experience Design 18
  19. 19. Determine type of feedback Will Evans | Manager, User Experience Design 19
  20. 20. Creating Questionnaires • Allows people to rate overall experience Will Evans | Manager, User Experience Design 20
  21. 21. Creating Questionnaires Will Evans | Manager, User Experience Design 21
  22. 22. Prepare a test schedule Will Evans | Manager, User Experience Design 22
  23. 23. Write a Test Plan Will Evans | Manager, User Experience Design 23
  24. 24. “We are testing the product, not you.” Will Evans | Manager, User Experience Design 24
  25. 25. Moderator’s Script Will Evans | Manager, User Experience Design 25
  26. 26. Being an Effective Moderator • Open-ended, non-leading questions beginning with “what” or “how” (never “why”!) Will Evans | Manager, User Experience Design 26
  27. 27. Think-aloud Process • Why the participant is taking an action • What they think about the process • What they expect to happen (matching user mental model to system model) Will Evans | Manager, User Experience Design 27
  28. 28. Understanding Your User • Users are people with a goal which the product needs to support • People are in a hurry to reach their goal and they rarely read text until they come across content that matches their goal Will Evans | Manager, User Experience Design 28
  29. 29. “We finished testing. Now what does it all mean?” Will Evans | Manager, User Experience Design 29
  30. 30. What Did We See? Will Evans | Manager, User Experience Design 30
  31. 31. What Does It Mean? Will Evans | Manager, User Experience Design 31
  32. 32. Triangulation Analysis Will Evans | Manager, User Experience Design 32
  33. 33. What Should We Do About It? Will Evans | Manager, User Experience Design 33
  34. 34. Types of Severity Scales Will Evans | Manager, User Experience Design 34
  35. 35. Making Recommendations Will Evans | Manager, User Experience Design 35
  36. 36. Framing Findings: Key Considerations • Will audience already believe changes are needed or must you convince them? Will Evans | Manager, User Experience Design 36
  37. 37. Writing a Report03/18/12 Will Evans | Manager, User Experience Design 37
  38. 38. Sample Report
  39. 39. Thanks!Will Evans is Manager, Experience Design for TheLadders in New York Citywith 15 years industry experience in interaction design, informationarchitecture, and user experience strategy. His experiences includedirecting UX for social network analytics and terrorism risk modeling atAIR Worldwide, UX Architect for Gather.com, and UX Architect for travelsearch engine Kayak.com. He worked at Lotus/IBM where he was thesenior information architect, and for Curl – a DARPA-funded MIT projectwhen he was at the MIT Laboratory for Computer Science.His passions include design and critical theory, postmodernism,information visualization, psychology, neuroscience, and wine. He lives inNew York, NY, drinks far too much coffee, wears only black, and wasDesign Co-Chair for the IxDA Interaction10 conference in Savannah,Georgia in February, 2010. He also served on the board of directors of theInformation Architecture Institute leading marketing and events.

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