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Good Design is Honest: Cognitive Science to UX Design Principles

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May. 10, 2014
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Good Design is Honest: Cognitive Science to UX Design Principles

May. 10, 2014
• 176 likes • 43,124 views

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Design Technology

This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design.

Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.

Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.


Recent talks:
Introducing The Theory of Constraints
Exploration & Exploitation Mindsets in Design-Driven Enterprises
Redesigned to Disrupt: A Systems Thinking Approach
Design Thinking: Beyond the Bounds of Your Own Head
Introduction to Kanban for Creative Agencies
Framing LeanUX: Epistemology and Complexity in Product Design
Introduction to Lean UX Branding

This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design.

Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.

Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.


Recent talks:
Introducing The Theory of Constraints
Exploration & Exploitation Mindsets in Design-Driven Enterprises
Redesigned to Disrupt: A Systems Thinking Approach
Design Thinking: Beyond the Bounds of Your Own Head
Introduction to Kanban for Creative Agencies
Framing LeanUX: Epistemology and Complexity in Product Design
Introduction to Lean UX Branding

Design Technology
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Good Design is Honest: Cognitive Science to UX Design Principles

  1. WILL EVANS @SEMANTICWILL WILL@TLCLABS.CO
  2. CONSIDERATIONS OF COGNITION
  3. LEAST EFFORT
  4. HUMAN FINATUDE
  5. PEOPLE MAKE MISTAKES
  6. MEMORY IS COMPLICATED
  7. PEOPLE ARE SOCIAL
  8. ATTENTION Video: http://buff.ly/1shq9FK
  9. PERCEPTION ISN’T REALITY The bar in the center is a solid colour. Not a gradient.
  10. OUR MINDS CREATE OUR PERCEPTION
  11. PEOPLE CRAVE DOPAMINE
  12. UNCONSCIOUS PROCESSING
  13. MENTAL MODELS
  14. VISUAL SYSTEMS
  15. PRINCIPLES UX GUIDELINES
  16. YOU ARE NOT THE USER
  17. EMPATHY FIRST
  18. Customer Hypothesis UNDERSTAND THE REAL PROBLEM
  19. MAKE THINGS SIMPLE
  20. DO NO HARM
  21. PRINCIPLES OF USER EXPERIENCE DESIGN
  22. ARTICULATE CONTEXT
  23. FIRST IMPRESSIONS
  24. SIMPLICITY
  25. BE CREDIBLE
  26. VISUAL HIERARCHY
  27. INFORMATION SCENT
  28. WAYFINDING
  29. AVOID JARGON
  30. EFFICIENCY
  31. ROBUST MULLIGAN!
  32. CLOSE THE LOOP
  33. RESONATE
  34. USE SURPRISE! Video: http://buff.ly/1oj8lMR
  35. USE CONSTRAINTS APPROPRIATELY
  36. VISUAL DESIGN PRINCIPLES
  37. WHITE SPACE
  38. WHITE SPACE Video: http://buff.ly/1shrSej
  39. CONTRAST
  40. SIMILARITY
  41. EMPHASIS
  42. PROXIMITY
  43. REPETITION
  44. HARMONY
  45. UNITY
  46. IDEOLOGY http://buff.ly/1qtpxS3
  47. Thank you! WILL EVANS @semanticwill

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