Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

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Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

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Seo Presentation Lars Hilse on the Dutch Joomla!day 5 April 2008

  1. 1. LARS HILSE Web Strategist - Entrepreneur Lars HilseJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  2. 2. Open Source Software Web Content Search Engine OptimizationJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  3. 3. OPEN SOURCE SOFTWAREJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  4. 4. Some Of The Planets Most Successful Products Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  5. 5. WHY?Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  6. 6. 100.000s of coders and idea 100s of coders, some ideaproviders providers/project managersdoing their work out of doing their work to earnpassion moneycontributing ideas from ideas regionally limitedaround the globe Open Source Software Commercial Products Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  7. 7. WEB CONTENTJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  8. 8. Who Is Your Audience?Pay attention to demographics, gender, and regional or national issues Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  9. 9. Translate!Your website is accessible to 1,2 billion potential customers – not only from your country Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  10. 10. Less Is MoreDont be verbose yet keep the option for those that like to read details Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  11. 11. People Are DifferentSome digest information best when reading. Others need diagrams to understand your point Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  12. 12. Be TransparentProvide several ways to contact you. Direct access is important to some people Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  13. 13. SEARCH ENGINE OPTIMIZATIONJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  14. 14. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  15. 15. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  16. 16. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  17. 17. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  18. 18. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  19. 19. Definition Of „Search Engine Optimization“ OPTIMIZED Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  20. 20. HOW?Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  21. 21. Before & While Building The Website Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  22. 22. Keyword Strategy You cant afford the words you wantJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  23. 23. Internal Linking And SitemapsJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  24. 24. Meta TagsJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  25. 25. Meta Tags <title> <keywords> <description> CONTENTJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  26. 26. Meta Tags <title> AB <keywords> A, B, word, another word <description> A and B are the primary products of our company CONTENT Website content in which A & B are mentioned againJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  27. 27. Meta Tags <title> AB <keywords> A, B, word, another word <description> A and B are the primary products of our company CONTENT Website content in which A & B are mentioned againDont forget the <address> tag for regional searches!Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  28. 28. (Real Simple) SyndicationJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  29. 29. Social BookmarkingJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  30. 30. Once Your Website Has Gone LiveJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  31. 31. PageRankDemocracy On The Web – The number & relevance of links to your site determines your PR Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  32. 32. Proper Linking Of Your WebsiteJoomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  33. 33. Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) ICRA (www.icra.org) Blogs (Blogger, Wordpress,...)Directories (DMOZ, other web directories) Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  34. 34. Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) Banner Farms ICRA (www.icra.org) Unrelated / Off-Topic Websites Blogs (Blogger, Wordpress,...) Unspecified LinkingDirectories (DMOZ, other web directories) Unrelated Linking In Directories Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de
  35. 35. Cross-SellingMARY sells pasta. JOE sells pasta plates. WHY havent they exchanged links? Joomla!Dag III – 4 en 5 april 2008 – Utrecht, NL - www.lars-hilse.de

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