Joomladay UK SEO presentation


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Joomladay UK SEO presentation

  1. 4. Joomla! SEO part 1 <ul><li>Joomla!day United Kingdom </li></ul><ul><li>Maidstone, Kent </li></ul><ul><li>Wilco Jansen </li></ul>13/14 March 2009
  2. 5. What are we going to do? <ul><li>SEO Basic/Workshop part 1 </li></ul><ul><li>What is SEO? </li></ul><ul><li>Why would i need it? </li></ul><ul><li>How does it work? </li></ul><ul><li>SEO Workshop part 2 </li></ul><ul><li>How to apply SEO on joomla? </li></ul>
  3. 6. What is SEO?
  4. 7. It’s all about finding your site!
  5. 8. You are the SEO expert…
  6. 9. Why would I need it?
  7. 10. Unless your site is top secret…
  8. 11. You want to be listed when people are searching…
  9. 12. Why optimize for search?
  10. 13. More visits = more revenue
  11. 14. How does it work? Why optimize for search?
  12. 15. Is SEO like Voodoo?
  13. 16. Topics to cover
  14. 18. Become the Google bot …
  15. 19. <ul><li>What does the bot look for? </li></ul><ul><li>Page ranks </li></ul><ul><li>Content </li></ul><ul><li>Back link </li></ul><ul><li>Keywords </li></ul><ul><li>Meta tags </li></ul><ul><li>Dead links </li></ul><ul><li>RSS feeds </li></ul><ul><li>Nofollow </li></ul><ul><li>Sitemap </li></ul><ul><li>Permalinks </li></ul><ul><li>… </li></ul>… by understanding how it works
  16. 20. What a visitor sees
  17. 21. What does Google see?
  18. 22. <ul><li>Imagine search engine spider's behavior as like someone reading through the pages of a document. </li></ul><ul><li>A well-structured, validated XHTML page should be laid out with logical, ordered headings and paragraphs that describes the content to the 'reader', and therefore helps it to understand the information. </li></ul>Search engines love to crawl semantic mark-up
  19. 23. Things to look after
  20. 24. It’s all about the content! <ul><li>Make a content plan; who, what, when, target audience etc. </li></ul><ul><li>When you blog, write like you are directly speaking with that person, visualize him/her </li></ul><ul><li>Use words, phrases that people search for </li></ul><ul><li>Like a librarian: </li></ul><ul><ul><li>Books needs labeling correctly (correct title, category and meta tagging). </li></ul></ul><ul><ul><li>Duplicate content is annoying. </li></ul></ul><ul><ul><li>Put the right content in the right spot of you site. </li></ul></ul><ul><li>Learn from your visitors: use Google Analytics and Webmaster console </li></ul><ul><li>Get links </li></ul>
  21. 25. <ul><li>Keep it simple </li></ul><ul><li>Structure and meaning first, presentation later </li></ul><ul><li>Know all HTML elements and attributes </li></ul><ul><li>Validate, validate, validate </li></ul>Basic rules for valid XHTML
  22. 26. <ul><li>Each document should have a logical heading structure that starts at level 1 and doesn’t skip any levels </li></ul><ul><li>Anything that visually looks like a heading should be marked up as a real heading </li></ul><ul><li>The title of the document’s main content should be a level 1 heading </li></ul><ul><li>There should be only one level 1 heading in each document </li></ul>Requirements for a good document structure
  23. 27. <ul><li>Title tag </li></ul><ul><li><head><title>Site title</title></head> </li></ul><ul><li>Header tags (H1/2/3) </li></ul><ul><li><h1>Content of biggest importance</h1> </li></ul><ul><li><h2>Less important content</h2> </li></ul><ul><li><h3>Least important content</h3> </li></ul><ul><li>Strong </li></ul><ul><li><strong>Bold typeface</strong> </li></ul>It’s all about the content
  24. 28. <ul><li>Images </li></ul><ul><li><img src=“image.png” alt=“keyword” /> </li></ul><ul><li>Hyperlinks </li></ul><ul><li><a href= title=“Title for this link”>Keyword in anchor text</a> </li></ul>It’s all about the content
  25. 29. <ul><li>Proper markup makes </li></ul><ul><li>20%-30% </li></ul><ul><li>of your site optimization! </li></ul>
  26. 30. <ul><li>A big percentage also comes from off-site marketing </li></ul>
  27. 31. <ul><li>Title Tags (which should be document titles or title elements , since it’s the text between the opening and closing title tags that is important, not the actual tags) </li></ul><ul><li>Keyword Density </li></ul><ul><li>Site Structure </li></ul><ul><li>Internal Links </li></ul><ul><li>Links and PageRank </li></ul><ul><li>Page Reputation </li></ul><ul><li>Anchor Text </li></ul><ul><li>Link Popularity </li></ul>Essential search engine marketing techniques
  28. 32. End if SEO Part 1
  29. 33. Links
  30. 34. <ul><li>Guidelines for creating better markup  </li></ul><ul><li>Headings, heading hierarchy, and document outlines  </li></ul><ul><li>Official Google Webmaster blog  </li></ul><ul><li>Top-10 Joomla! SEO tips  </li></ul><ul><li>Anthony Ferrera’s performance grader ,com_performance/Itemid,52/ </li></ul>Links
  31. 37. Joomla! SEO part 2 <ul><li>Joomla!day United Kingdom </li></ul><ul><li>Maidstone, Kent </li></ul><ul><li>Wilco Jansen </li></ul>13/14 March 2009
  32. 38. How to apply SEO to Joomla?
  33. 39. A simple guide <ul><li>Basic setup </li></ul><ul><li>Semantic Template </li></ul><ul><li>Content optimization </li></ul><ul><li>Site optimization </li></ul>Setup SEO within Joomla!
  34. 40. <ul><li>1. SEO settings configuration </li></ul><ul><li>2. Turn global keyword and global site description off, Google bot does not like double content </li></ul>Basic Setup
  35. 41. Semantic template
  36. 42. Semantic template
  37. 43. <ul><li>Content </li></ul><ul><li>Article title </li></ul><ul><li>Article keywords </li></ul><ul><li>Article description </li></ul><ul><li>Article alias </li></ul><ul><li>Menu title </li></ul><ul><li>Menu alias </li></ul><ul><li>Menu page title </li></ul>Content optimization
  38. 44. <ul><li>Potential problems </li></ul><ul><li>URLs </li></ul><ul><li>Metadata </li></ul><ul><li>To many pages </li></ul>Content optimization
  39. 45. <ul><li>URLs </li></ul><ul><li>Preferable human readable </li></ul><ul><li>The bot searches the URL for keywords </li></ul><ul><li>Try to prevent multiple URLs for the same page (use to prevent multiple aliases) </li></ul><ul><li>Use the SEO option in Joomla </li></ul><ul><li>If Joomla URLs are not enough, consider extensions who do the job (examples: sh404SEF, ArtioSEF and SEF Advanced) </li></ul><ul><li>Never change URLs once published (redirect with a 301 if possible after change, see also </li></ul>Content optimization
  40. 46. <ul><li>Meta data </li></ul><ul><li>Use them, they are there for a reason! </li></ul><ul><li>Page titles are crucial…and default this is missing: some SEF extensions solve that, there are also plugins available </li></ul>
  41. 47. <ul><li>To many pages </li></ul><ul><li>Readmore links get indexed, worse a calendar extension could very easy also to pages indexed till the year 4000 ;-) </li></ul><ul><li>Special attention </li></ul><ul><ul><li>Calendars </li></ul></ul><ul><ul><li>Photo galeries </li></ul></ul><ul><ul><li>Ordered lists in extensions </li></ul></ul><ul><li>Check your site using the site option of Google: site: </li></ul><ul><li>Prevent indexing using robots.txt Disallow: /photogalery Disallow: /planner Disallow: /*.pdf$ </li></ul><ul><li>Google webmaster tool Dashboard->Tools->Remove URL </li></ul>Content optimization]
  42. 48. <ul><li>Speed is important, test it! </li></ul><ul><li>RSS feeds generate traffic, but also link back to your site </li></ul><ul><li>When using internal links, create a page per link </li></ul><ul><li>Use meaningfull 404 pages </li></ul><ul><li>Submit a sitemap to Google </li></ul><ul><li>Configure your extensions (be aware of the indexing problem with some) </li></ul>Site optimization
  43. 49. End if SEO Part 2