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How to win the internet... Why we need to talk about Kevin (Costner)

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Everything you need to know about being a remarkable brand, as learnt from teh films of Kevin Costner

Published in: Marketing
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How to win the internet... Why we need to talk about Kevin (Costner)

  1. 1. How to win the internet… and why we need to talk about Kevin (Costner)
  2. 2. How to win the internet… and why we need to talk about Kevin (Costner)
  3. 3. @WillCooke Rides a bike, likes BBQ, sports a beard
  4. 4. Why Kevin Costner?
  5. 5. Why Kevin Costner?
  6. 6. Actor
  7. 7. Director
  8. 8. Musician
  9. 9. Sportsman
  10. 10. Father
  11. 11. Eco-warrior
  12. 12. Remarkable
  13. 13. we need to be remarkable
  14. 14. W hy W ho How
  15. 15. W hy W ho How
  16. 16. Who?
  17. 17. Why?
  18. 18. Why?
  19. 19. tube pic
  20. 20. STEPPS
  21. 21. Social Currency Triggers Emotion Public Practical Value Stories
  22. 22. Social Currency
  23. 23. Triggers
  24. 24. Triggers
  25. 25. Emotions
  26. 26. Public
  27. 27. Practical Value
  28. 28. Practical Value
  29. 29. Stories
  30. 30. How?
  31. 31. Field of dreams
  32. 32. If you build it they will come…
  33. 33. tube pic Probably not…
  34. 34. owned earnedpaid
  35. 35. owned earnedpaid
  36. 36. owned paid
  37. 37. earnedpaid
  38. 38. content experience
  39. 39. Adaptable
  40. 40. adaptive content
  41. 41. A remarkable checklist
  42. 42. REMARKABLE S T E P P S Community Connection Influencers WHO WHY HOW O/E/P Adaptive Content R/R/E
  43. 43. Thank you
  44. 44. @WillCooke

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