Using Social Media in Your Ministry


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  • Good Morning, Will
    Kathleen Masters here. I am passing the link on to Communications here, who hopefully will get this to all who were present, and the few who missed the event. It is so accessible, I appreciate your diligence and the kind devotion with which you facilitated the session and presented information .
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Using Social Media in Your Ministry

  1. 1. Using Social Media in Your Ministry<br />Will Coley<br />
  2. 2. “Reaching the Digital <br />Continent”<br /><ul><li>United States Conference of Catholic Bishops</li></ul>Introduction<br />Photo by Edward (madnzany) Webb via Flickr<br />
  3. 3. From the Infographic "The Growth Of Social Media" via Search Engine Journal<br />
  4. 4. In August 2010, Facebook toppled Google <br />as the top online destination.<br />Source:<br />
  5. 5. Local Television New Business Model?<br />Photo: Scott S (scott*eric) via Flickr <br />
  6. 6. Broadcast Television<br />Business<br />Model<br />Advertising = <br />buy or <br />do something<br /> NEWS<br /> [Ad]<br />Frequent<br />$<br />Newscaster<br />Audience<br />Advertisers<br />$<br />
  7. 7. Social <br />Media<br />Business<br />Model<br />Advertising = “selling” values & urging action<br /> NEWS<br /> [Ad]<br />Frequent<br />$<br />Conversation<br />Missionary<br />Community<br />& New Donors<br />Supporters<br />(Church, Donors)<br />
  8. 8. Stages in Setting Up Your News Station<br />Design for Success<br />Build as Integrated Part of Your Work<br />Start Broadcasting Communicating<br />Stay on the Air<br />Photo: David Goehring (CarbonNYC) via Flickr<br />
  9. 9. Stage 1: <br />Design for Success<br />Photo via Fotolia<br />
  10. 10. Social Media Strategy<br />helps you think through <br />Objectives<br />Audience<br />Content<br />Tools and Measurement <br />to support your ministry’s <br />communications strategy.<br />Credit: Holly Ross, NTEN<br />
  11. 11. Objective<br />What do you want to accomplish with social media?<br /> <br />Describe how your social media objective supports or links to a specific goal from your strategic plan.<br />Credit: Holly Ross, NTEN<br />Photo: Donald Lee Pardue via Flickr<br />
  12. 12. S.M.A.R.T. Objectives<br />Specific<br />Measureable<br />Attainable<br />Results-Focused<br />Time Specific<br />Score should have at least 4 of above.<br />Photo: Nfrastructure via Flickr<br />
  13. 13.<br />Organizational goal: Get people to visit website and download/use the Action Guide, before October 31, 2011<br />Social Media Goal: 1,500 visits to website, 1,000 video views,etc.<br />
  14. 14. Your “Audience” <br />1. Who must you reach with your social media efforts to meet your objective? <br />Why this target group?<br /> <br />2. Is this a target group identified in your communications plan?<br /> <br />3. What do they know or believe about your work or your issues? What will resonate with them?<br /> <br />4. What key points for you want to make with your audience?<br />Your “Audience”<br />Credit: Holly Ross, NTEN<br />Photo: ralphbijiker via Flickr<br />
  15. 15.
  16. 16. Stage 2: <br />Build as Integrated Part of Your Work<br />Photo: Magnus Franklin via Flickr <br />
  17. 17. Integrated Strategy<br />
  18. 18.<br />
  19. 19.
  20. 20.<br />
  21. 21. How Can You Integrate into Ministry Work?<br />
  22. 22. Stage 3:<br />Start Broadcasting Communicating<br />Photo: Bob Doran via Flickr<br />
  23. 23. Listening<br />Photo: Dean Jarvey (dmjarvey) via Flickr<br />
  24. 24. Listening with RSS: Subscribing to Blogs<br />Look for & click this button<br />
  25. 25. Useful tool to follow blogs:<br />
  26. 26. Listening with Alerts:<br />Google sends email with latest news on search terms<br />
  27. 27. Listening with Twitter<br /><br />
  28. 28. Listening with Tweetdeck<br /><br />
  29. 29. Participating<br /><br />Sharing and Commenting<br />
  30. 30. Commenting<br /><br />
  31. 31. Creating Engaging Profiles<br />Photo: FelichaBogroff (purple_onion) via Flickr<br />
  32. 32. Tools like these are free to use in ministry outreach: If you use them, why not use the opportunity to flesh out profiles?<br />
  33. 33. Don’t Advise Using Facebook Profiles for Ministry<br />
  34. 34. Instead Use Facebook Pages<br /><br />
  35. 35.<br />
  36. 36. First Step to Create a Page on<br />Click here or here<br />
  37. 37. Create Content<br />Photo: NASA Goddard Photo & Video via Flickr<br />
  38. 38. Your news (or blog posts) can be text, photos, video or audio, <br />i.e The Fosters use Tumblr to share their news<br />
  39. 39. Example of audio blog post<br />
  40. 40. Measuring <br />TV has the Neilson Rating Box<br />
  41. 41. Social media has great stats i.e. Facebook page insights<br />
  42. 42. Measure Traffic & Most Popular Content<br />i.e. blog shows how many people visited, how they came and what search terms they used.<br />
  43. 43. Experiment! <br />We are the reporters we’ve been waiting for…<br />
  44. 44. Tips for creating news content<br />Tools:<br />Keep equipment still<br />Video & photo: Make sure light is behind you<br />Video: keep camera at eye level with person being filmed<br />Video & audio: Be aware of & avoid unnecessary background sounds<br />Content:<br />First person ("I") is best for social media<br />Stories are better than jargon ("This happened, then that happened”)<br />Shorter is better<br />Feelings and emotions are as valid as facts<br />Photo: John Benson (imm4381) via Flickr<br />
  45. 45. Resources:<br /><ul><li>
  46. 46.
  47. 47. Idealware’s Nonprofit Social Media Decision Guide
  48. 48.
  49. 49.
  50. 50. Nonprofit Technology Network
  51. 51. series on online fundraising)</li></li></ul><li>Let me know how it goes and if you have any questions…<br />Will Coley<br /><br />