Why
Strategic
Plans
Fail It's no secret that for
many companies around
the world, well-intended
strategic plans don’t
often materialise into
the success hoped for.
Numerous studies have
delved into this topic,
and for the entrepreneur
who wants to
understand the reasons
why, here are some.
Willah Joseph Mudolo | 3
A Budget Alone
Won't Help
When the strategic planning
process is approached purely
from a numbers perspective,
there can be a tendency to
focus on just the financial
aspect and forget what
planning can help uncover:
new opportunities, processes
and objectives that can be
attained.
Avoiding the Big
Issues
The excitement of having a
planning session with the
priority of charting a roadmap
for success can often hide the
need to evaluate the current
environment and be objective
about the obstacles being
faced. These challenges have
to be candidly discussed
and solutions identified if the
company is to move forward.
Being Too
Complex
The more complex the
strategic plan, the higher
the chances of failure in
execution. It has to be concise
and straightforward, with
more focus on getting the
commitment required from
the senior management team
on the goals and how to
accomplish them.
Lastly, it's crucial for business leaders to hold each
other accountable to the strategic plan in place.
Each leader has to commit to doing the activities
that result in success if the plan is to be executed.