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Key Skills of the Modern Marketer

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While it's true that the essence of marketing success is to have a customer-centric mind set, many skills make a great marketer, especially in the modern age. The following skills and knowledge areas are some of the most important for a marketer to have.

Find more information here: https://www.willahjosephmudolo.com/marketing-trends-in-2019/

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Key Skills of the Modern Marketer

  1. 1. Key Skills of the Modern Marketer Willah Joseph Mudolo
  2. 2. Key Skills of the Modern Marketer While it's true that the essence of marketing success is to have a customer-centric mind set, many skills make a great marketer, especially in the modern age. The following skills and knowledge areas are some of the most important for a marketer to have.
  3. 3. Willah Joseph Mudolo | 3 Customer Journey Mapping Marketers need to understand their customers fully to come up with an engaging experience. Knowledge of the customer journey is vital and can help ensure that the marketer connects with buyers for better outcomes. Experience Integration Thanks to technology, the customer purchase journey can happen across both online and offline channels. The work of the modern marketer is to come up with experiences that take these channels into account and understands how customers move between different channels. Tech Savviness As the marketing industry continues to be driven by technology, it is essential for a marketer to have decent knowledge and have an open mind to learning. Millennial-aged marketers might have it easier, but it counts a lot for a marketer to learn specific technologies and understand how they can be employed in furthering their efforts. An Analytical Mind The challenge for marketers is to go beyond using monitoring and reporting tools such as Google Analytics and start understanding the data behind the tools for their marketing advantage.
  4. 4. Willah Joseph Mudolo To learn more about this, visit the blog of Willah .Joseph Mudolo

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