Key Skills of
the Modern
Marketer
Willah Joseph
Mudolo

Key Skills of the
Modern Marketer
While it's true that the essence of marketing success is to have a
customer-centric mind set, many skills make a great marketer, especially
in the modern age. The following skills and knowledge areas are some of
the most important for a marketer to have.

Willah Joseph Mudolo | 3
Customer
Journey
Mapping
Marketers need to
understand their customers
fully to come up with an
engaging experience.
Knowledge of the customer
journey is vital and can help
ensure that the marketer
connects with buyers for
better outcomes.
Experience
Integration
Thanks to technology, the
customer purchase journey
can happen across both
online and offline channels.
The work of the modern
marketer is to come up
with experiences that take
these channels into account
and understands how
customers move between
different channels.
Tech Savviness
As the marketing industry
continues to be driven by
technology, it is essential
for a marketer to have
decent knowledge and
have an open mind to
learning. Millennial-aged
marketers might have it
easier, but it counts a lot
for a marketer to learn
specific technologies and
understand how they can be
employed in furthering their
efforts.
An Analytical
Mind
The challenge for marketers
is to go beyond using
monitoring and reporting
tools such as Google
Analytics and start
understanding the data
behind the tools for their
marketing advantage.

Willah Joseph
Mudolo
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.Joseph Mudolo